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Rock & Roll,  M & Ms ® , and . . . . .a Naked Cowboy ®  ? A Tale of Intellectual Property Rights  © 2008 Anthony Vella, Esq.
Q: Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Anthony Vella, Esq.
[object Object],© 2008 Anthony Vella, Esq.  ,[object Object]
What Did Mars, Inc Do?  © 2008 Anthony Vella, Esq.
Trademarks & Rights of Celebrity At Issue in Naked Cowboy Case ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Anthony Vella, Esq.
Is There a Naked Cowboy in Your Future? ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Anthony Vella, Esq.
Naked Cowboy ®  Design Mark © 2008 Anthony Vella, Esq.  Registered  Sep.  2,  2003 United States Patent and Trademark Office Reg. No. 2,760,208 Int. Cl.: 25 Prior U.S. Cls.: 22 and 39 TRADEMARK PRINCIPAL REGISTER
Naked Cowboy - Goods  ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Anthony Vella, Esq.
Naked Cowboy ®  Word Mark © 2008 Anthony Vella, Esq.  Int.  CI.: 41 Prior U.S. Cis.: 100, 101,  and  107 Reg. No. 2,560,456 United States Patent and Trademark Office  Registered Apr. 9, 2002 SERVICE MARK PRINCIPAL  REGISTER NAKED COWBOY
Naked Cowboy - Services Mark FOR:   ENTERTAINMENT SERVICES ,  NAMELY   PERSONAL APPEARANCE BY A CELEBRITY ;  ENTERTAINMENT,  NAMELY  LIVE PERFORMANCES BY A MUSICAL BAND; ENTERTAINMENT IN THE NATURE OF CIRCUSES; ENTERTAINMENT,  NAMELY  LIVE MUSIC CONCERTS; ENTERTAINMENT IN THE NATURE OF DANCE PERFORMANCES; EDUCATIONAL AND ENTERTAINMENT SERVICES,  NAMELY,  PROVIDING MOTIVATIONAL AND EDUCATIONAL SPEAKERS; CONDUCTING ENTERTAINMENT EXHIBITIONS IN THE NATURE OF TRADE SHOWS, FESTIVALS AND EXPOSITIONS; ENTERTAINMENT IN THE NATURE OF LIVE MUSICAL GROUP, TELEVISION COMEDY SERIES AND ETHNIC FESTIVALS; ENTERTAINMENT IN THE NATURE OF PRERECORDED SEX-ORIENTED, JOKE-ORIENTED AND INSULT-ORIENTED MESSAGES BY TELEPHONE; ENTERTAINMENT SERVICES,  NAMELY , PERSONAL APPEARANCES BY A RADIO-TV PERSONALITY, ACTOR, MOVIE STAR, MODEL, SPORTS CELEBRITY; ENTERTAINMENT SERVICES,  NAMELY , PROVIDING AN ON-LINE COMPUTER GAME; ENTERTAINMENT SERVICES,  NAMELY,  PROVIDING A RADIO PROGRAM IN THE FIELD OF ENTERTAINMENT, COMEDY, MOTIVATION-AL SPEAKING VIA A GLOBAL COMPUTER NETWORK; ENTERTAINMENT SERVICES, NAMELY, PROVIDING A TELEVISION PROGRAM IN THE © 2008 Anthony Vella, Esq.  ,[object Object],[object Object],[object Object]
What Can Be A Trademark? ,[object Object],[object Object],© 2008 Anthony Vella, Esq.
What Can Be A Trademark? ,[object Object],© 2008 Anthony Vella, Esq.  ,[object Object]
“ Scent” Can Be a Trademark © 2008 Anthony Vella, Esq.
Trademark – Protection  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Anthony Vella, Esq.
Trademark Protection  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Anthony Vella, Esq.
“ What in the wide, wide world of sports is a-goin' on here?”  Taggart with his six-shooter blasting in   Blazing Saddles  – Mel Brooks’ Movie ,[object Object],© 2008 Anthony Vella, Esq.
Autopsy of a Lawsuit Complaint  ,[object Object],[object Object],[object Object],[object Object],© 2008 Anthony Vella, Esq.
Naked Cowboy’s Complaint  © 2008 Anthony Vella, Esq.
The Facts  © 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
Acts of Infringement  Did Mars, Inc. Infringe a Valid & Enforceable IP Right? © 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
Cease & Desist Letters What to Do and What Not to Do. . . . . . . . . . . . . . .   © 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
Two IP Legal Theories  © 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
Damages  An “opening bid” in a high stakes settlement game . . .  © 2008 Anthony Vella, Esq.
© 2008 Anthony Vella, Esq.
Morale of The Tale  . . . .  Call or e-mail – Get advice  before  a Naked Cowboy  ®  comes  . . .* Knock, Knock, Knocking on Heaven’s Door” [Bob Dylan music excerpt ] *Fair Use  © 2008 Anthony Vella, Esq.
Update – Settlement Reached ,[object Object],[object Object],© 2008 Anthony Vella, Esq.

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Rock & Roll, M&Ms, and the Naked Cowboy - A Tale of IP Rights

  • 1. Rock & Roll, M & Ms ® , and . . . . .a Naked Cowboy ® ? A Tale of Intellectual Property Rights © 2008 Anthony Vella, Esq.
  • 2.
  • 3.
  • 4. What Did Mars, Inc Do? © 2008 Anthony Vella, Esq.
  • 5.
  • 6.
  • 7. Naked Cowboy ® Design Mark © 2008 Anthony Vella, Esq. Registered Sep. 2, 2003 United States Patent and Trademark Office Reg. No. 2,760,208 Int. Cl.: 25 Prior U.S. Cls.: 22 and 39 TRADEMARK PRINCIPAL REGISTER
  • 8.
  • 9. Naked Cowboy ® Word Mark © 2008 Anthony Vella, Esq. Int. CI.: 41 Prior U.S. Cis.: 100, 101, and 107 Reg. No. 2,560,456 United States Patent and Trademark Office Registered Apr. 9, 2002 SERVICE MARK PRINCIPAL REGISTER NAKED COWBOY
  • 10.
  • 11.
  • 12.
  • 13. “ Scent” Can Be a Trademark © 2008 Anthony Vella, Esq.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Naked Cowboy’s Complaint © 2008 Anthony Vella, Esq.
  • 19. The Facts © 2008 Anthony Vella, Esq.
  • 20. © 2008 Anthony Vella, Esq.
  • 21. © 2008 Anthony Vella, Esq.
  • 22. © 2008 Anthony Vella, Esq.
  • 23. Acts of Infringement Did Mars, Inc. Infringe a Valid & Enforceable IP Right? © 2008 Anthony Vella, Esq.
  • 24. © 2008 Anthony Vella, Esq.
  • 25. © 2008 Anthony Vella, Esq.
  • 26. Cease & Desist Letters What to Do and What Not to Do. . . . . . . . . . . . . . . © 2008 Anthony Vella, Esq.
  • 27. © 2008 Anthony Vella, Esq.
  • 28. © 2008 Anthony Vella, Esq.
  • 29. Two IP Legal Theories © 2008 Anthony Vella, Esq.
  • 30. © 2008 Anthony Vella, Esq.
  • 31. © 2008 Anthony Vella, Esq.
  • 32. Damages An “opening bid” in a high stakes settlement game . . . © 2008 Anthony Vella, Esq.
  • 33. © 2008 Anthony Vella, Esq.
  • 34. Morale of The Tale . . . . Call or e-mail – Get advice before a Naked Cowboy ® comes . . .* Knock, Knock, Knocking on Heaven’s Door” [Bob Dylan music excerpt ] *Fair Use © 2008 Anthony Vella, Esq.
  • 35.