an introduction to conduct research

1. CONDUCT RESEARCH ORIGINATE AND DEVELOP THE CONCEPT RELATE TO CLIENTS ON A BUSINESS LEVEL 20 hours 4/5 Lessons 36 hours 9 Lessons 2 modules in each lesson 20 hours 4/5 Lessons Digital Media Diploma Tony Whittingham’s Subjects Term 1 Term 2

2. Subject: Conduct Research 8486 AH Subject wiki site: http:// conductresearch.wikispaces.com / Tony’s blog site: http://tonywh2.tripod.com/blog/ Tony’s email: [email_address]

3. Successful completion of this subject should enable you to research and provide information needed to support the development of an operation / project/ production and to identify sources of material for inclusion. Specifically, you should be able to: 1. Identify the purpose of research; 2. Explain the advantages and disadvantages of different data gathering techniques; 3. Identify and access sources of information; 4. List and explain elements of effective information presentation.

4. Subject Assessment The assessment for this unit/ module is ungraded and recorded as PASS (UNGRADED) or FAIL. No marks are recorded centrally. All assessment events used to determine your result will be locally set and locally marked. In addition to an overall pass in this module (based on attendance, punctuality, behaviour and class projects) you must pass the following assessment event. Event Name :RESEARCH ASSIGNMENT For a specified topic or topics, research using various research techniques and produce a major research assignment or a series of minor research assignments.

5. Research is the search for and retrieval of information or knowledge for a specific purpose. The information may need to be: a) discovered e.g. Google or b) created e.g. usability studies DEFINITION

6. Business Research Forms of business research include: 1. MARKET RESEARCH 2. PRODUCT/SERVICE RESEARCH 3. ADVERTISING RESEARCH

7. 1. Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends, technological advances, and numerous other factors that make up the business environment. Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisors and potential investors. Business Research Forms of business research include:

8. 2. Product/Service research – This looks at the potential of products or services and what products/services can be produced with available technology, and what new product/service innovations near-future technology can develop. Business Research Forms of business research include:

9. 3. Advertising research – This attempts to assess the likely impact of an advertising campaign in advance, and also measure the success of a recent campaign.. Business Research Forms of business research include: