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株式会社ツクロア 秋葉ちひろ
• アプリデザイン• Webデザイン 
• フロントエンドデザイン 
• ユーザー視点• 使いやすさ 
• サービスデザイン• サービス企画
• why • エレベーターピッチ 
• パッケージデザイン• ユーザーストーリー 
• タスクの洗い出し• スプリントバックログ 
• イテレーション• 朝会
アジャイルのことを 
1ミリもわかっていなかった! 
• アジャイルサムライを買った
ぜんぜん言葉が出てこなかった! 
• イメージは思い浮かぶが、ふせんに書く 
日本語が出てこない… 
• ふだん、けっこう 
右脳をつかっている…?
ぜんぜん言葉が出てこなかった! 
いつもの感じ
ぜんぜん言葉が出てこなかった! 
• もやもやしていることが言語化できない
「慣れ」に打ち勝て!
時間の見積もりがむずかしい 
今日この4時間でこの2画面をつくる! 
この1週間でこの10画面を 
考えながらつくる!
時間の見積もりがむずかしい 
• ん~明日までちょっと待って! 
ができない
受け身に慣れている 
• クライアントワークでは要望ありき 
• 自分たちでサービスの仕様をつくる 
ことにはあまり慣れていない 
• ヒアリング力は 
あるふんふん 
それでそれで?
どこでデザインをはめこむか問題 
• 価値検証に必要なデザインはどこまで? 
• いつ本気を出せばいいの? 
• 価値検証とデザインの検証が 
同時に起こってしまう罠
仕様がかたまってから入る場合 
仕様をいっしょに決める場合
仕様がかたまってから入る場合 
• とんでもない画面遷移とかになってい 
ると、ちょっと口を出すと思う 
• なぜこれを作るのかという理由や 
そのバックグラウンドは聞きたい 
仕様書 
どおりで~
http://www.slideshare.net/toooommmmmmmmy/devlove-koshien-akb20131108publish
仕様がかたまってから入る場合 
あるていど仕様に満足がいけば…
仕様をいっしょに決める場合 
• サービス企画をやりたいならいいと思う 
• そうでないならぶっちゃけ入らなくても 
いいかも
仕様をいっしょに決める場合 
• ガチデザインは、最後までとっておけ! 
【どこでデザインをはめこむか問題】 
価値検証とデザインの検証が 
同時に起こってしまう罠
仕様をいっしょに決める場合
• 最低限の価値がわかるもの 
• 最低限のテイストがわかるもの 
• それを、いかにすばやくつくるか
仕様をいっしょに決める場合 
• 最初は「価値検証のためのデザイン」で 
価値検証をしたい
仕様をいっしょに決める場合 
• 価値がわかったらガチデザインに入り、 
演出も考えていく
• 必要に応じて必要な段階でデザイナーは 
入ればよいと思う 
• 価値検証のためのデザイン力が必要
ありがとうございました 
秋葉ちひろ 
@tommmmy

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