Creative multimedia in support of local heritage, military points of interest and regional amenities.

1. Social Media in
Hyperlocal Heritage Tourism
@topgold

2. I’m Bernie Goldbach.
Limerick School of Art and Design
@topgold

3. This presentation explores specific social media tools that can enhance
a community’s heritage profile by attracting visitors to explore the past
while spending quality time in local venues.
Here is what we know:
-- Community groups should populate digital channels with their
creative work.
-- Bring Your Own Device and learn to tell authentic stories.
-- Record community artefacts in conjunction with trustworthy heritage
curators.
@topgold

4. -- Mobile technology allows local
Hyperlocal citizens to create and share very
local things by town, parish and
Information street corners.
-- This voluntarism offers a
thousand points of view.
-- National agencies cannot
Hyperlocal information is provide the same granular level
better than ever. of hyperlocal coverage.
-- Search engines have started
capturing these hyperlocal
efforts.
@topgold

5. -- Information oriented around a
well-defined community.
Hyperlocal -- Primary focus is directed
Defined towards concerns of its residents.
-- Hyperlocal also refers to the
emergent ecology of data:
-- textual content
-- aggregators
By definition, hyperlocal -- publication mechanism
heritage is outward-facing.
-- user interactions
-- Hyperlocal has become
synonymous with combined use of
mobile applications and GPS
technology.
@topgold

6. We live in a
Bring Your Own
Device World.
We should learn to
leverage our personal
media production
devices.
@topgold

7. Digital Skills.
Acquired
Literacies.
Cultural
Immersion.
@topgold

8. New Literacies
Required.
You probably didn’t learn
these skills in a traditional
curriculum.
@topgold

9. @topgold

10. @bengrossman

11. @bengrossman

12. @topgold

13. Use
Compelling
Multimedia.
Share your best stories.
@topgold

14. Learn How to Build Trust.
@topgold

15. We Trust the
Human "Levels of trust, commitment,
Voice. and satisfaction from users all
appear to be positively affected
by the use of the human voice in
social media.“
Doctoral research by Hyojung Park,
University Missouri.
@topgold

16. Audioboo
gives
everyone a
voice.
@topgold

17. Social Audio
I am Audioboo.fm/topgold.
@topgold

18. Audioboo is free.
You get three minutes
of recording with a basic
account.
I paid £60 to get 30
minutes of time for each
recording.
Audioboo allows an
unlimited number of
recordings.
@topgold

19. You also need to be on the maps.
@topgold

20. Claim your footprint.
@topgold

21. Establish an online identity.
@topgold

22. Upload images.
@topgold

23. Add A-List imagery.
Screenshots are often on student’s phone.
@topgold

24. Sharing imagery.
@topgold

25. Sharing drawing.
@topgold

26. How to affect Social Search.
@topgold

27. Flickr.
Enhances social search.
@topgold

28. TripAdvisor.
Enhances social search.
@topgold

29. Google Plus enhances social search.
@topgold

30. Social
Networking
Fatigue
It’s a real problem.
@topgold

31. Creative Collaboration
Meeting creative people in Google Hangouts.
@topgold

32. In-Hand
Hangout
This is one of the most
engaging and active forms of
communications that I’ve ever
used in-hand.
@topgold

33. G+ Communities
@topgold

34. How G+ Reaches Out.
@topgold

35. From post to profile.
@topgold

36. From profile to Twitter.
@topgold

37. Learning
from Circles
I get less noise and learn more
from G+ than any other social
network.
@topgold

38. Notifications
You can turn them off.
@topgold

39. Notifications
on iOS
I can work my notifications
from a pocket-sized view.
@topgold

40. Notifications
Elegant on iOS and Android.
@topgold

41. Private
Community
This has proven to be more
efficient than BaseCamp or a
discussion board.
@topgold

42. Cross-Feed
to Flickr
Images from the Voices
Community often become
public images in a Flickr group.
@topgold

43. Conclusion
Learn to use the tools you’re carrying.
@topgold

44. Circle me.
Or follow me @topgold.
@topgold

45. Let’s connect and share.
Bgoldbach AT yahoo.com
www.insideview.ie
@topgold