7. Indagine etnografica dinamiche sociali attività utenti potenziali modelli d’uso contesti d’uso interazioni oggetti strumenti inclinazioni esigenze attitudini esperienza competenze cultura Scopi e motivazioni
8. Progettare una User Experience social objects valori estetici modelli di navigazione contenuti metafore di comunicazione modelli di interazione strumenti
14. Space Keen Biography Winfried is a PhD student of the Program in Power Engineering at Brandenburgische Technische Universität Cottbus.Since he was a child he had dreamt about outer space. He grew up reading astronomy and science fiction books. Today Winfried is a researcher in the field of alternative energy and he is truly interested in the discover of new energy sources in space.Winfried is not an astronomer, but he is up to date on the issues related to astronomy: he reads articles, books, websites and blogs to keep himself informed. He is still fascinated by the romantic side of space exploration; his home is full up of science fiction books, comics and DVDs.Winfried knows very well the European Space Agency and its activities. He’s proud that an European organization is so advanced in space exploration: “ESA, the better NASA” he says. He visits esa.int very often. As an engineer, Winfried is very interested in new technologies that have potential for enhancing the human beings life. In particular, him fantasy is aroused by robots.When he has some free hours, Winfried likes surfing the web, reading novels and comics (mostly fantasy and science fiction), listen to the music (he’s a heavy metal fan) and, if the weather is good, cycling. Name Winfried Country Germany Age 27
15. Geek Biography Erik is a freelance software developer. He lives in Oslo with his wife and their two sons.Erik is a very curious person, he reads a lot and spends a lot of time surfing the web looking for cool stuff.Erik’s interested in science, politics, music, movies, comics (he’s a manga expert), movies based on comics, video games, electronic music. He’s a technophile: he loves everything has a wire or a battery; he’s an early adopter of every new gadget. Erik likes to enjoy nature, in the week ends he brings his family to the forests near Oslo.Erik is not keen on astronomy, but if he finds an article or a blog post related to the space exploration he reads it.Erik knows the European Space Agency and some of its activities because he read something about them. He visited esa.int following some links on the web, but his visits were very brief. He knows the Norwegian Space Centre, but he doesn’t know its activities. Name Erik Country Norway Age 35
16. Humanist Biography Rocio works as editor for a children literature publisher. She lives in Madrid with Zoe, her 5 years old daughter.Rocio is an educated person who cultivates many passions. She loves theatre, literature and cinema. She reads the newspaper everyday and she’s a subscriber of several magazines (about education, news, cooking, fashion). She’s a good amateur photographer. Her culture is very “humanistic”, she’s clueless about science and math. She regrets it because she feels like she is unable to completely understand the world she lives in. Every time she listens to something related to science, she feels lost.Rocio discovered the internet in the Nineties and she was enthusiastic about the potential of the medium. Since she’s a single mother, she can’t go out very often and has more time to spend surfing the web.Rocio loves to travel. Before the birth of Zoe, during summer holidays Rocio visited a different country every year. She traveled in USA, England, France, Italy, Ireland, Argentina, Morocco and Turkey, always with her camera. Now she travels in Spain with Zoe and her journeys are briefer, but she still brings her camera everywhere.Rocio doesn’t know what the acronym ESA means; “Europen Space Agency? Maybe I heard something in the news…”. Country Spain Name Rocio Age 42
17. Dreamer Biography Valentina is a nurse. She graduated recently and works in a big hospital. She lives in Rome with two roommates.Valentina likes her job, but it is very demanding and challenging: she works nights and week-ends and university didn’t prepare her to the emotional stress of being surrounded by pain.Valentina has a boyfriend: Riccardo, a geology student. They met online, on a heavy metal fans forum.Valentina is a reader, she has always a book in her purse. She reads at least 10 books per year. Most of all she likes science fiction and fantasy. She likes also poetry and humor books. She loves to read comics, she is very up to date about the Italian comics scene. Every year, she goes to Lucca Comics, the most important comics fair in Italy.Valentina goes to the cinema at least three times each month: science fiction and fantasy are her first choice. She’s a Tim Burton fan.Valentina is a romantic girl in every sense: she has an emotional and aesthetic approach to the world. She likes things that look good or sound good. She doesn’t look for intellectual stimulus, she seeks for something that can arouse her fantasy.The only interaction between Valentina and science pass through a popular magazine about science and history: Focus. Valentina doesn’t know the European Space Agency. Name Valentina Country Italy Age 26
18. IMAGE STATUS CULTURE OBSERVATION DREAMERS HUMANISTS GEEKS SPACE KEEN Science Technology Landscapes Technology Videogames Comics Wikipedia Science fiction Rock music Romanticism Environmental issues Mystery Math Fantasy European pride Comics Science fiction European pride Videogames Science fiction Contemporary narrative Rock music Cuteness Computers Internet Science Science Landscapes Astronauts Discovery Information Information Astronauts Astronomy Technology Technology Gadgets Politics Movies Arts Poetry Human relationships Information Food Lifestyle Nature Gruppi di utenti e social objects
22. Friends of ESA facebook.com/EuropeanSpaceAgency Pagina informale dedicata agli appassionati di spazio.
23. Create your Space f acebook.com/CreateYourSpace Gara di creatività: i mmagini dello spazio, degli astronauti e della Terra come fonte di ispirazione.
24. Twitter @esa Per aggiornare sulle notizie legate allo spazio e alla scienza
