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SEO Public Relations: Tactics and Measurement Tools

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TopRank Marketing Agency
TopRank Marketing Agency

Presentation from Las Vegas Pubcon 2007 by Lee Odden of TopRank Online Marketing about public relations content that can be optimized as well as specific SEO PR tactics and methods of measurement.

BusinessTechnologie
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SEO + PR Tactics & Measurement Lee Odden - CEO TopRank Online Marketing toprank.org 1-877-872-6628 Pubcon 2007
Walk the Talk
 
[object Object],[object Object],[object Object],Agenda
[object Object],[object Object],[object Object],Why Optimize News?
[object Object],[object Object],[object Object],Why Optimize News?
[object Object],[object Object],[object Object],[object Object],Why Optimize News?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Information Consumption
New PR Model Push Pull ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pull = SEO
[object Object],[object Object],Why Optimize News?
[object Object],Why Optimize News?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PR Content to Optimize
[object Object],[object Object],[object Object],[object Object],PR Content to Optimize ,[object Object],[object Object],[object Object],[object Object]
[object Object],Text Images Audio Video RSS Mobile Local News Widgets Products Standard Search Engines Flickr Odeo YouTube Technorati Mobile Search Engines Superpages Newswire, News Search Blogs Digital Assets Channels of Promotion PR Content to Optimize
[object Object],[object Object],[object Object],3 SEO Tactics for PR
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Press Release SEO Tips
Start with Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Landing Page
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wire Services
[object Object],[object Object],[object Object],3 SEO Tactics for PR
Blog Online Newsroom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usability Tips for Newsroom
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usability Tips for Newsroom
[object Object],[object Object],[object Object],3 SEO Tactics for PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Use technology to help build relationships
[object Object],[object Object],[object Object],3 Ways to Measure
[object Object],[object Object],[object Object],3 Ways to Measure
[object Object],[object Object],[object Object],3 Ways to Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],3 Ways to Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],3 Ways to Measure ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],3 Ways to Measure
[object Object],[object Object],[object Object],3 Ways to Measure
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measure Success
[object Object],[object Object],[object Object],[object Object],Takeaways
Thank You! ,[object Object],[object Object],[object Object],[object Object]

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SEO Public Relations: Tactics and Measurement Tools

  • 1. SEO + PR Tactics & Measurement Lee Odden - CEO TopRank Online Marketing toprank.org 1-877-872-6628 Pubcon 2007
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