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[O2O講演]ソーシャルシフトver2.2.0

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Toru Saito
Toru Saito
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What is social media? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
Dell laptop Explosions (2006) Comcast Technician Sleeping (2006) United Breaks Guitars (2009) Domino’s Pizza Gross Employees (2009)
“Brands, Speak with, not consumers, but human.” by Leo Burnett ( ) CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
61% 52% 48% 39% 34% 30% 29% 27% 0% 10% 20% 30% 40% 50% 60% 70%
Background Music :
to SO LO MO 5% SO LO MO 95% (135 ) (7 ) , eBay
SO/LO
Groupon
SO/LO/MO
Facebook Checkin Coupon
SO/LO/MO
Deasel QR Like
SO/LO/MO
Deasel QR Like
SO/LO/MO
4Food Custom Burger
SO/LO
Renault RFID Like
SO/LO/MO
RedLaser + Milo
LO/MO
TESCO Virsual Super
SO/MO
Star Player
SO/LO/MO
Decode Jay-Z with Bing
N-Academy (NTT ) 0570-09-1172
Socialmedia Dynamics  　 　 　 ⽴立立 　 　 　 　 ⽉月  　 　 　⻫斉  　 1 ⾦金金 　 　 　  　 　 ⽤用  　 　 　 　 　 　  　 　 　 　 　 　 ⽇日  　 　 　 　 　  　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　  　 　 　 　 　  　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　 　⽇日⽴立立  　 　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　 　 ⽇日  　 　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　 　 ⾳音
: @toru_saito : in the looop

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[O2O講演]ソーシャルシフトver2.2.0

  • 1.
  • 2. 2
  • 3. What is social media? “Social media is people having conversations online.” “ ” Reference: Harish Dabasia
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. from Flickr Criative Commons, Oscar Berg, www.thecontenteconomy.com
  • 9. Dell laptop Explosions (2006) Comcast Technician Sleeping (2006) United Breaks Guitars (2009) Domino’s Pizza Gross Employees (2009)
  • 10. “Brands, Speak with, not consumers, but human.” by Leo Burnett ( ) CANNES LIONS INTERNATIONAL 2010 Advertising Festival → 2011 Festibal of Creativity
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. 61% 52% 48% 39% 34% 30% 29% 27% 0% 10% 20% 30% 40% 50% 60% 70%
  • 17.
  • 18.
  • 20.
  • 21. to SO LO MO 5% SO LO MO 95% (135 ) (7 ) , eBay
  • 22.
  • 23. SO/LO
  • 33. SO/LO
  • 35.
  • 38. LO/MO
  • 40.
  • 41. SO/MO
  • 45.
  • 46.
  • 47. N-Academy (NTT ) 0570-09-1172
  • 48. Socialmedia Dynamics  　 　 　 ⽴立立 　 　 　 　 ⽉月  　 　 　⻫斉  　 1 ⾦金金 　 　 　  　 　 ⽤用  　 　 　 　 　 　  　 　 　 　 　 　 ⽇日  　 　 　 　 　  　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　  　 　 　 　 　  　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　 　⽇日⽴立立  　 　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　 　 ⽇日  　 　 　 　 　 　  　 　 　 　 　 　  　 　 　 　 　 　 ⾳音
  • 49. : @toru_saito : in the looop