(Total Youth Research) The Truth About Gen Y, Mobile and Word of Mouth www.TotalYouthResearch.com

1. THE TRUTH ABOUT GEN Y:
mobile + word of mouth
www.TotalYouthResearch.com
flickr pic © pennuja

2. TOTAL YOUTH RESEARCH
Students Teens Millennials Gen Y Gen Z
flickr © instantvantage
by Graham D Brown

3. 23% reported a sense of distress when they
didn’t have their phone on them
flickr © mmj171188

4. 76% of 18-25 year olds said they recommend
brands to other people
flickr © pedrosimoes7

5. 18-29 year olds are 50x more likely to
recommend a product based on good
experience than on incentives or rewards
flickr © stawarz

6. 67% of Gen Y shared their phone purchase
with friends
flickr © followtheseinstructions

7. Gen Y recommend brands 15 times more
offline than they do online
flickr © Nalejandro

8. 90% of Gen Y brand-related conversations
happen at home
flickr © aimeeardell

9. 76% of Gen Y said their old carrier could have
prevented them from switching if they just
paid attention
flickr © marcsamson

10. 94% use messaging apps on a daily basis
flickr © Fouquier

11. 76% said "because other friends are on it" as the
#1 reason to switch to a new social app
flickr © mamnaimie

12. Facebook usage fell 10% and Twitter grew
25% among 14-18 year olds in past year
flickr © draganbrankovic

13. by Graham D Brown
flickr pic © pennuja
TOTAL YOUTH RESEARCH
Students Teens Millennials Gen Y Gen Z
www.TotalYouthResearch.com