How to increase revenues from your mobile app? 1.

1. 5 Ways to Accelerate
Revenues from Your
Mobile App
Dominique Levin
CMO
May 2012

2. Customer Engagement Management
CEM- Manage Engagement with Online Users
Totango CEM – Customer
Engagement Management for
software and online service
providers who manage their
interactions with their customers
online.

3. Customer Engagement Management
User analytics: Buy and churn Personalized
engagement signals: engagement:
profile dynamic user in-app, via email
segments or phone

4. About Totango
Manages Engagement with Over 1.4 Million Businesses

5. 1
Maximize Revenues Per User

6. Grow Revenues Per User
Number of users
Use Cases
Usage
Users
Price per users

7. Revenue Acceleration throughout the Lifecycle
drive conversion
grow lifetime value
boost retention

8. 2
Use Metrics For Pirates

9. AARRR
Acquisition - users comes to your site or app
Activation - user gets good first experience with it
Retention - user is coming back to your site regularly
Referral - user is referring product to others
Revenue - user is paying you money*
*or doing something that generates you revenue

10. AARRR Lifecycle Dashboard

11. 3
Track User Actions

12. Fun Fact # 1
Did you know that:
Free users who are still active after 3
days are four times more likely to
convert into paying users
4/10

13. Fun Fact #2
Did you know that:
A full half of paying users log in less than once a month
or do not use their paid service at all.
6/10

14. Fun Fact #3
Did you know that:
Most cancellations were preceded by
a period of non-use
8/10

15. Companies who track usage
Have 3.5x higher retention rates
Achieve 20% year over year ARPU growth*
*as compared to less than 1%
Source: Aberdeen, upcoming publication

16. 4
Build a User Engagement Team

17. Bruce Temkin on Customer Experience Management
60%
senior exec of customer experience
30%
20+ employees in customer experience
84%
positive results

18. User Onboarding
Redesign User Onboarding Funnel
Quadruple Paying Users

19. 5
Personalize Marketing Campaigns

20. Relevance Raises Response Rates
3.5x
conversion increase when using behavioral triggers

21. Using RumbaMobile

22. Not Using RumbaMobile

23. www.totango.com

24. Thank You!
Dominique Levin
CMO, Totango
@totango
@nextgencmo
dominique@totango.com