Dominion Motors should develop a new design for their motors while continuing to sell their existing 10 HP motor at the same price. They should not base the new design specifications solely on Hamilton's field tests, as those specifications have not been formally released and are subject to change. Dominion Motors should conduct market research to understand customers' needs and consult oil rig supervisors, whose recommendations carry weight, during the design process. They need to develop a new design to meet upcoming regulations around overmotoring and variable power rates tied to motor horsepower, and to maintain credibility by following NEMA standards.