Why a website is important for a business?

2. WEBSITES NEVER SLEEPS:
Many people surf the web in the evening
when most businesses are closed --
which is fine because websites never
sleep! A website will allow your business
or organization to be open 24 hours a
day, 7 days a week, and 365 days a year.
Having a website is the equivalent of
having an employee working around the
clock -- even weekends and holidays!

3. WEBSITES ARE NOT JUST
LOCAL:
They Are Global. Most small businesses
are only able to market to their town and
surrounding communities. With a website,
you can take your goods and services
across India and around the world, if you
so choose.

4. DO YOU KNOW 6.9
BILLION PEOPLE?:
The latest figures (2011) reveal that out
of 6.9 billion world population, 2.09
billion are active Internet users & it is
growing @ 480.4%. Now imagine if your
business could even reach 1% of this,
which is approx. 20 million probable
customers.

5. "JUST GOOGLE IT":
More than ever before, people are
turning away from traditional means of
finding information and looking online.
Your business should be at their
fingertips.

6. YOUR TOP COMPETITOR
HAS A WEBSITE:
If you are in direct competition with
another business that has a website, they
have a clear advantage. A website is a
great way to level the playing field.

7. WEBSITES IMPROVE
CUSTOMER CONFIDENCE &
CORPORATE IMAGE:
With a professional website, you will improve
you overall impression to the public and, in turn,
your customers will develop a greater sense of
confidence in your organization.

8. PLAY WITH THE BIG
GUYS:
Many small companies successfully take
on the big Guys. Websites can be
relatively inexpensive (compared to
running a brick-and-mortar store), and
with proper usability and search engine
optimization your website can be as good
as your larger competitors, or even
better!

9. PEOPLE EXPECT IT:
By having a website you show the world
that you are a viable business. Not having
one makes you suspicious in the eyes of
many prospects. It is silly but true: a
website will enhance perceived
professionalism.

10. COMPETITION FORCES
YOU TO(O):
Your competition will force you to get a
website, if you do not already have one.
Customers (especially the newer
generations) will demand you have a
website, and will pass you over if you do
not have one. It is a matter of adjusting
to shifting market conditions. And things
will continue to shift, at an amazing
speed – just look at how fast the Internet
has become an integral part of our lives…

11. WEBSITES ARE
GREAT
ADVERTISING:
Whatever you're advertising – services,
products or just yourself – a website is a
great way to do it. Every other kind of
advertising going costs a premium,
especially if you want to target a specific
kind of person, and there's no guarantee
that they're paying attention. Websites
are like brochures that are free to
reproduce, interactive, and quickly
distributed to people who are already
looking for them. No advertising medium
even comes close to the ease-of-use and
effectiveness of a website.

12. A WEBSITE IS A
WORLDWIDE PRESENCE:
On the web, it doesn't matter whether someone
is next door to you or on the other side of the
world, they can see your website just the same
as anyone else can, and it doesn't cost you or
them any extra. Phone and mailings both cost
enormous amounts long-distance, but your
website lets you send information anywhere
without any extra effort or expense. You can
make friends and contacts in places you've never
been and will never go – suddenly, working
globally is no more effort than working locally.

13. YOUR WEBSITE CAN
MAKE YOU MONEY:
There's a lot of money on the web, and
it's not hard to get some – the longer
you're online, the bigger your share can
get. If you have something to sell, you
can sell it worldwide, thanks to credit
cards & online payments. Doing business
online eliminates almost every overhead
there is: all you need to do is have the
goods. You can set up a steady trickle of
income... and there's no limit to the
number of trickles you can set up.

14. YOUR WEBSITE CAN
SAVE YOU TIME:
Giving out information takes time, whether
it's on the phone, or in brochures, or even if
it's just emailing your family. Websites are
designed to save you time. Customers can
see your whole product catalog without ever
needing to talk to you or visit you. This is
the power of the web: things on it are
written only once, but can be downloaded
endlessly – a good website runs itself, and
keeps being useful to people for much
longer than you'd expect.

15. MAKE LIFE EASIER:
Websites can make you customer’s lives
easier – and yours! Look at online
banking, or ticket ordering. Whole new
industries have emerged because people
want to be able to do things themselves,
from their home or office – because it is
easier. So: what will make your
customers’ lives easier?

16. ENHANCE MARKETING
EFFECTIVENESS:
Success does not come from doing one
thing right. What you need is a marketing
mix, and a website can be a powerful
ingredient. Mentioning a website in a
radio, TV or print ad may just be the
thing that wins people over – especially if
the online experience feels similar to the
offline communication.