2. INTRODUCTION
• Coca cola is the leading brand of soft drink of
India, which is re-established in 1993 with
instant ownership of “Parle Group India”
which is India Leading Soft Drink company
with 53 Parle palnt which give a rapid
introduction of International Brand,

3. COCA-COLA PROFILE
CoCa-Cola has come with the investment of
USD 2 Billion . Today the company
have 7,000 Indian distributors and more
than 2.2 million retailers. Coco-Cola is Made
up of 7000 local employees, 500 manager,
over 60 manufacturing plants,27 Company
Owned Bottling Operation and a network of
29 Contract Packers that facillate the
manufacturing Process.

4. MISSION OF COCO-COLA
The Company’s Mission is to serves
the best and standard quality.
To refresh the world...
To inspire moments of optimism and
happiness...
To create value and make a
difference….

5. VISION OF COCO-COLA
Coca-Cola India will invest an US$5 billion (approximately Rs.
165,000 MN) in India through 2020 to further capture growth
opportunities in the country's fast-growing nonalcoholic ready-todrink (NARTD) beverage market.
 To continue achieving sustainable, quality growth.
 To serves the best and quality product
 To Maximize long-term return to share owners while being
mindful of company’s overall responsibilities

6. ORGANIZATION SRUCTURE
Business Unit President
(Atul Singh)
Senior Vice President
(Venktesh Kini)
CEO of Coco Cola
(Venektash kini)
Executive Assistant
(Rose Fitter)
Vice President
Finance
(Sanjeev Kumar)
Vice President
Human Resources
(Sameer Vadhvam)
Vice President
Public Affairs and
Communication
(Deepak Jolly)
Vice
President
Innovation
Depat.
(Sonu
Grover)
Vice President
Technical
(Asim Parkeh)

7. MAIN PRODUCTS OF COCO COLA

8. COCA-COLA
• The Coca-Cola is one of
the famous product of
coca-cola brand.
• The total market of
coca-cola is
1105cr(INR) In a year.
• It is available in 200ml
to 2ltr.
• Its Prices starts from
8Rs to 70Rs

9. THUMS UP
• The Thums Up is the leading
product of Coca-Cola INDIA
brand.
• Thums Up is the leader in the
cola segment in India,
commanding approximately
42% market share.
• The total market of coca-cola
is 1950cr(INR) in a year.
• It is available in 200ml to
2ltr.
• Its Prices starts from 8Rs to
70Rs

10. SPRITE
• Sprite is the most preferred
drink in India and it is the
largest fruit-flavour drink
brand.
• Sprite is the brand that
gained most share in
sparkling beverages in 2010.
• The total market of Sprite is
1810cr(INR) in a year.
• It is available in 200ml to
2ltr.
• Its Prices starts from 8Rs to
70Rs

11. MAAZA
• Maaza is the mango flavour
soft drink.
• It was introduced in India in
1980 .
• It is one of most liked soft
drink by children.
• The total market of Maaza is
892cr(INR) in a year.
• It is available in 200ml to
2ltr.
• Its Prices starts from 8Rs to
70Rs
•

12. PRODUCTS POPULARITY
Proucts Popularity
24%
15%
6%
5%
8%
13% 11%
11%
3%
4%

13. COMPTITORS OF COCA-COLA

14. INDIA MARKET SHARES
Other, 8%
Parle Agro
, 18%
Pepsico
India, 22%
Dabur
India, 16%
Red Bull
India, 10%
Coca Cola India
, 26%

15. ADVERTISMENTS

16. PROGRAM SPONORS
FIFA WORLD CUP TOUR is sponors by cocacola which is held in Kolkata

17. TV PROGRAM SPONSERSHIP
• Coke Studio is a very popular program which is
forecast on MTV India music channel.

18. CONTRIBUTION TOWARDS
SOCIETY

19. AWARDS AND ACHIVEMENT
• Coca-Cola India Wins
Best Exporter Award For
Roasted Coffee Beans.
•Coca-Cola India Receives
Global Golden Peacock
Award For Corporate Social
Responsibility
• Andhra Pradesh
Government Confers 'Best
Management Award' To
Hindustan Coca-Cola
Beverages Pvt Limited

20. LOCALIZATION STRATGIES
“Life Ho To Aisi”
• Due to this tagline selling
rate was increase by 4%.
“Thanda Matlab CocaCola”
• This is the one of the
most sucessful tagline of
coca-cola which increase
the selling rate by 80%, it
is recorded in 2003.

21. BUDGET
•
•
•
•
•
•
2012-13 Highlights(Coca Cola India):
Total Sales:$356.9 million
Operating Income:$19.2million
Net Profits:$6.4million
Earning per Share:$1.69
Current Trading Price:$63.70
•
•
•
•
Return on Equity:30.9%
Return on Assets:15.1%
Return on Invested Capital:25.1%
Gross Profit Margin:68.4%

22. FUN FACTS

24. THANK YOU