Project on vishal mega mart

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MASTER OF BUSINESS ADMINISTRATION

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Under the guidance of
Presented By,
Ms Jharana Rani
Pattnaik
T.Haranath
Sushil Ku.
Swain
Suraj Ku. Sahu
MASTER OF BUSINESS ADMINISTRATION

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CONTENT
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LOGO
INTRODUCTION
MISSION
HISTORY
PROFILE
PRODUCTS
CUSTOMERS
COMPETITORS
JOb OPPORTUNITY
CONCLUSION
RECOMMENDATION
MASTER OF BUSINESS ADMINISTRATION

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MASTER OF BUSINESS ADMINISTRATION

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 In the background of high consumerism and income of the urban consumers, in
recent year, a number of companies have expressed their interest towards retail
sector outlets. As a result, numbers of shopping malls have started their
operations in metro and urban areas and one of those is vishal mega mart.
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 It facilitates one-stop-shop convenience for their customers and to cater the
needs of the entire family.
 Maintaining the highest standards in quality and design, these stores have
come to offer the finest fashion garments atdown-to-earth price structure.
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 VMM’s business approach is to sell quality goods at reasonable prices.
 It follows the concept of value retail in India.
 VMM target middle class people as it is the largest consumer base in India.
MASTER OF BUSINESS ADMINISTRATION

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Future is thinking beyond horizon” & in order to
keep its pace with the modern retail, VishalRetail
Limited is spreading its wings.
The group has tied up with HPCL to open corner
stores at their petrol pumps and in addition to the
above, Vishal has come up with an institute to train
manpower for the service industry
MASTER OF BUSINESS ADMINISTRATION

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Vishal Mega Mart has a strong presence in manufacturing
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and retailing of readymade garments, retailing of nonapparels and a large variety of FMCG products. The jewel in
Vishal Group’s crown is its flagship company Vishal Retail
Ltd.
It is spreaded over 24 states in 172 cities having 210 stores
in total.
It targets mainly to tier 2 and tier 3 cities.
It has two manufacturing plants located in Gurgaon and
Dehradun.
MASTER OF BUSINESS ADMINISTRATION

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PROFILE
INDUSTRY :- Manufacturing and Retail
PLACE OF ORIGIN :- Kolkata (India)
INTRODUCED:- 1986
Founder :- Ram Chandra Agarwal &
Uma Chandra Agarwal
 Served Area :- World Wide
 Employee :- 227,000 (F.Y 2013)
 Revenue:- US$ 168.8 billion (2013)
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MASTER OF BUSINESS ADMINISTRATION

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MASTER OF BUSINESS ADMINISTRATION

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MASTER OF BUSINESS ADMINISTRATION

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 It has its customes from
Children to Old age.
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 Bazar Kolkata
D – Mart
Spencer’s
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 The job options in the retail field are quite interesting for a college graduate. You
may start working as a sales executive or be directly employed as a sales manager
or a marketing manager.
The retail industry offers a variety of career options in the following categories:
Marketing/Advertising
Store Operations
Sales
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Distribution, Supply-Chain Management
MASTER OF BUSINESS ADMINISTRATION

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 The customers’ needs are straight and specific. The customer should
not be forced to change despite his reluctance to accept change. It is
essential that store understand and accept the fact that the marketplace is
made up of individual customers.
The mantra should be to create and deliver value in such a way that it
always stays one step ahead of its customers. The first step towards this is
entry-level satisfaction, which helps in fine-tuning the customer mind.
This must be followed by the identification of the specific problems,
which arise from time to time, and resolving the same. Deep and insightful
knowledge of the customer will be the key asset for staying competitive in
the millennium.
MASTER OF BUSINESS ADMINISTRATION

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Any Questions
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MASTER OF BUSINESS ADMINISTRATION

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MASTER OF BUSINESS ADMINISTRATION