SlideShare une entreprise Scribd logo
1  sur  1
Télécharger pour lire hors ligne
Battle
For those of you that thought this said Battleofthe Bands,
here’s who won/lost.
FavoriteBrands
40% 60%
LeastFavoriteBrands
- Innovation
- Simplicity
and Ease of Use
- Product Quality
Apple
- Product Quality
- Good Marketing
Patagonia
- Use it everyday
- Employee Perks
Google
of
the Brands
Average
respondent
was born in
1986
- Taste of Childhood
- Good Marketing
Coca-Cola
- Product Quality
- Community
Involvement
UnderArmour
- Employee Attitude
- Product Quality
- Treatment
of Employees
Walmart
- Product Quality
- Employee Attitude
Comcast
- Bad Marketing
- Unhealthy
McDonalds
- Low Value, High Price
- No Customization
Apple
- Bad Commercials
- Flo
Progressive
M i l l e n n i a l s H a v e S p o k e n
the hyper-conversion solution
for eCommerce retailers
D ATA P O W E R E D B Y
22%
29%
20%
13%
5%
11%
$0 - 24,999
$25,000 - 49,999
$50,000 - 74,999
$75,000 - 99,999
$100,000 - 124,999
$125,000 - up
Winner
JackJohnson
Why?
"chill."
What's your favorite
band?
Loser
JustinBieber
Why?
"stupid."
What's your least
favorite?

Contenu connexe

En vedette

The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dyn...
The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dyn...The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dyn...
The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dyn...
Edelman Digital
 
The Millennial Generation Rules
The Millennial Generation RulesThe Millennial Generation Rules
The Millennial Generation Rules
Young & Rubicam
 

En vedette (20)

The Millennial Think Tank for Brands
The Millennial Think Tank for BrandsThe Millennial Think Tank for Brands
The Millennial Think Tank for Brands
 
MillennialMarketing_Top20
MillennialMarketing_Top20MillennialMarketing_Top20
MillennialMarketing_Top20
 
Brand Report 2013
Brand Report 2013Brand Report 2013
Brand Report 2013
 
Millennials in the Workplace - How to better connect with them in the workplace
Millennials in the Workplace - How to better connect with them in the workplaceMillennials in the Workplace - How to better connect with them in the workplace
Millennials in the Workplace - How to better connect with them in the workplace
 
BNC Research: Millennial Book Consumers Now - Tech Forum 2016 - Noah Genner
BNC Research: Millennial Book Consumers Now - Tech Forum 2016 - Noah GennerBNC Research: Millennial Book Consumers Now - Tech Forum 2016 - Noah Genner
BNC Research: Millennial Book Consumers Now - Tech Forum 2016 - Noah Genner
 
A Brand Strategy for Reinventing the Outdoor Recreation Category for the Mill...
A Brand Strategy for Reinventing the Outdoor Recreation Category for the Mill...A Brand Strategy for Reinventing the Outdoor Recreation Category for the Mill...
A Brand Strategy for Reinventing the Outdoor Recreation Category for the Mill...
 
Millennial Disruption Insights 2015
Millennial Disruption Insights 2015Millennial Disruption Insights 2015
Millennial Disruption Insights 2015
 
The Evolving Role of Brands for the Millennial Generation
The Evolving Role of Brands for the Millennial GenerationThe Evolving Role of Brands for the Millennial Generation
The Evolving Role of Brands for the Millennial Generation
 
Introducing the gen-narrators - Good Rebels
Introducing thegen-narrators - Good RebelsIntroducing thegen-narrators - Good Rebels
Introducing the gen-narrators - Good Rebels
 
eMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for Marketers
 
#Millennials
#Millennials#Millennials
#Millennials
 
Mapping the Millennial Path to-Purchase - CRC 2016
Mapping the Millennial Path to-Purchase - CRC 2016Mapping the Millennial Path to-Purchase - CRC 2016
Mapping the Millennial Path to-Purchase - CRC 2016
 
Marketing to millennials
Marketing to millennials Marketing to millennials
Marketing to millennials
 
Millennials and the $335 Billion Sharing Economy
Millennials and the $335 Billion Sharing EconomyMillennials and the $335 Billion Sharing Economy
Millennials and the $335 Billion Sharing Economy
 
Millennials 2016
Millennials 2016Millennials 2016
Millennials 2016
 
The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dyn...
The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dyn...The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dyn...
The 8095 Exchange: Millennials, Their Actions Surrounding Brands, and the Dyn...
 
Identifying Millennials’ Attitudes and Behaviors
Identifying Millennials’ Attitudes and BehaviorsIdentifying Millennials’ Attitudes and Behaviors
Identifying Millennials’ Attitudes and Behaviors
 
The Millennial Generation Rules
The Millennial Generation RulesThe Millennial Generation Rules
The Millennial Generation Rules
 
How To Cultivate Brand Advocacy
How To Cultivate Brand AdvocacyHow To Cultivate Brand Advocacy
How To Cultivate Brand Advocacy
 
Key Digital Trends for 2016
Key Digital Trends for 2016Key Digital Trends for 2016
Key Digital Trends for 2016
 

Similaire à We Polled 150 Millennials: What’s Your Favorite Brand

BrandTruth Intro Set_ 2-23-16v2
BrandTruth Intro Set_ 2-23-16v2BrandTruth Intro Set_ 2-23-16v2
BrandTruth Intro Set_ 2-23-16v2
Stephen Bosch
 
Business Research
Business ResearchBusiness Research
Business Research
unmil007
 
Cadbury beverages crush
Cadbury beverages crushCadbury beverages crush
Cadbury beverages crush
Rachel Yu Dye
 
Walmart- Innovations case study
Walmart- Innovations case studyWalmart- Innovations case study
Walmart- Innovations case study
lekshmik
 
Presentation_ The Future of Swiffer.ppt
Presentation_  The Future of Swiffer.pptPresentation_  The Future of Swiffer.ppt
Presentation_ The Future of Swiffer.ppt
Johnny Schaefer
 

Similaire à We Polled 150 Millennials: What’s Your Favorite Brand (20)

BrandTruth Intro Set_ 2-23-16v2
BrandTruth Intro Set_ 2-23-16v2BrandTruth Intro Set_ 2-23-16v2
BrandTruth Intro Set_ 2-23-16v2
 
MARK Consulting Group – GAP Apparel Division
MARK Consulting Group – GAP Apparel DivisionMARK Consulting Group – GAP Apparel Division
MARK Consulting Group – GAP Apparel Division
 
Commerce 2020
Commerce 2020Commerce 2020
Commerce 2020
 
Business Research
Business ResearchBusiness Research
Business Research
 
Cadbury beverages crush
Cadbury beverages crushCadbury beverages crush
Cadbury beverages crush
 
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?Content Jam 2014 - Lauren Freedman - Does Conversion Matter?
Content Jam 2014 - Lauren Freedman - Does Conversion Matter?
 
Product & Brand Positioning
Product & Brand PositioningProduct & Brand Positioning
Product & Brand Positioning
 
Displays Dinámicos Repromatic Trade
Displays Dinámicos Repromatic TradeDisplays Dinámicos Repromatic Trade
Displays Dinámicos Repromatic Trade
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Marketing Research
Marketing ResearchMarketing Research
Marketing Research
 
Need for Speed: Disrupting the Omni-channel
Need for Speed: Disrupting the Omni-channelNeed for Speed: Disrupting the Omni-channel
Need for Speed: Disrupting the Omni-channel
 
Accessing students
Accessing studentsAccessing students
Accessing students
 
Authentic brands 2016
Authentic brands 2016Authentic brands 2016
Authentic brands 2016
 
Walmart- Innovations case study
Walmart- Innovations case studyWalmart- Innovations case study
Walmart- Innovations case study
 
Wrigley Checkstand Candy Appendix
Wrigley Checkstand Candy AppendixWrigley Checkstand Candy Appendix
Wrigley Checkstand Candy Appendix
 
Market Won Quaker True Delights Presentation
Market Won Quaker True Delights PresentationMarket Won Quaker True Delights Presentation
Market Won Quaker True Delights Presentation
 
McDonald Case Study
McDonald Case Study   McDonald Case Study
McDonald Case Study
 
Pgp30246 parle cafecuba
Pgp30246 parle cafecubaPgp30246 parle cafecuba
Pgp30246 parle cafecuba
 
SUSL - Coca cola presentation
SUSL - Coca cola presentationSUSL - Coca cola presentation
SUSL - Coca cola presentation
 
Presentation_ The Future of Swiffer.ppt
Presentation_  The Future of Swiffer.pptPresentation_  The Future of Swiffer.ppt
Presentation_ The Future of Swiffer.ppt
 

Dernier

call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkacall Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
vikas rana
 

Dernier (9)

The 2024 Prime Day Panel: From Preparation to Profit
The 2024 Prime Day Panel: From Preparation to ProfitThe 2024 Prime Day Panel: From Preparation to Profit
The 2024 Prime Day Panel: From Preparation to Profit
 
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarkacall Now 9811711561 Cash Payment乂 Call Girls in Dwarka
call Now 9811711561 Cash Payment乂 Call Girls in Dwarka
 
Planting Seeds of Success and of Failure.pdf
Planting Seeds of Success and of Failure.pdfPlanting Seeds of Success and of Failure.pdf
Planting Seeds of Success and of Failure.pdf
 
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime AgartalaHifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
Hifi Agartala Escorts Service Girl ^ 9332606886, WhatsApp Anytime Agartala
 
5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China
 
Call Girls In Dev kunj Delhi 9654467111 Short 1500 Night 6000
Call Girls In Dev kunj Delhi 9654467111 Short 1500 Night 6000Call Girls In Dev kunj Delhi 9654467111 Short 1500 Night 6000
Call Girls In Dev kunj Delhi 9654467111 Short 1500 Night 6000
 
How to Start Supermarket Franchise in India
How to Start Supermarket Franchise in IndiaHow to Start Supermarket Franchise in India
How to Start Supermarket Franchise in India
 
Top Rated Pune Call Girls Talegaon Dabhade ⟟ 6297143586 ⟟ Call Me For Genuin...
Top Rated  Pune Call Girls Talegaon Dabhade ⟟ 6297143586 ⟟ Call Me For Genuin...Top Rated  Pune Call Girls Talegaon Dabhade ⟟ 6297143586 ⟟ Call Me For Genuin...
Top Rated Pune Call Girls Talegaon Dabhade ⟟ 6297143586 ⟟ Call Me For Genuin...
 
Digital Business Strategy - How Food Brands Compete Through Technology
Digital Business Strategy - How Food Brands Compete Through TechnologyDigital Business Strategy - How Food Brands Compete Through Technology
Digital Business Strategy - How Food Brands Compete Through Technology
 

We Polled 150 Millennials: What’s Your Favorite Brand

  • 1. Battle For those of you that thought this said Battleofthe Bands, here’s who won/lost. FavoriteBrands 40% 60% LeastFavoriteBrands - Innovation - Simplicity and Ease of Use - Product Quality Apple - Product Quality - Good Marketing Patagonia - Use it everyday - Employee Perks Google of the Brands Average respondent was born in 1986 - Taste of Childhood - Good Marketing Coca-Cola - Product Quality - Community Involvement UnderArmour - Employee Attitude - Product Quality - Treatment of Employees Walmart - Product Quality - Employee Attitude Comcast - Bad Marketing - Unhealthy McDonalds - Low Value, High Price - No Customization Apple - Bad Commercials - Flo Progressive M i l l e n n i a l s H a v e S p o k e n the hyper-conversion solution for eCommerce retailers D ATA P O W E R E D B Y 22% 29% 20% 13% 5% 11% $0 - 24,999 $25,000 - 49,999 $50,000 - 74,999 $75,000 - 99,999 $100,000 - 124,999 $125,000 - up Winner JackJohnson Why? "chill." What's your favorite band? Loser JustinBieber Why? "stupid." What's your least favorite?