Building a Data Driven Growth Organization by Heather Zynczak, CMO, Domo

Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection. Presented at BrightonSEO, September 13 2019

June 22 & 23, 2016 at http://tractionconf.io.

Marketing

Building a Data Driven
Growth Organization
Heather Zynczak
@hzynczak

CONFIDENTIAL 7
Domo blue
RGB 153, 204, 238
Hex 99CCEE
Pantone 291C
Domo blue is rendered
differently between Mac and
PC when using PPT. This is
especially true when importing
images.
When using a Mac, to hit the
most correct color the RGB
and Hex values change slightly
to:
Domo blue
RGB 139, 191, 229
Hex 8BBFES

CONFIDENTIAL 9
Marketing Sourced ACV Last Month
Total
$2,011,354

CONFIDENTIAL 13
CAC = Sum of all Sales and Marketing Expense / # of New Customers Added
MN [Magic number] =
(Rev[Q4] – Rev[Q3]) *4
Exp_SM[Q3]
Basic Lifetime Value = ARPU
Revenue or Customer Churn
ARPU =
Revenue in Time Period
# of Users in Time Period
Churn Rate = 1 – Retention Rate
Retention Rate (Customer) =
Non new Users this Period
Total Users Last PeriodRetention Rate (Revenue) =
Non new User Revenue this Period
Total Revenue Last Period

CONFIDENTIAL 14
Focus on
growth
with an eye on
profitability

Data-driven Decisions circa 1960
“Your ad dollars are working, trust us”

Drowning in DATA…
… thirsty for INFORMATION

CONFIDENTIAL 20
THE MAJORITY OF MARKETERS
ARE HELD ACCOUNTABLE FOR ROI–
BUT NEARLY HALF CANNOT MEASURE
IT.
82% are held accountable for ROI on marketing spend–
but only 33% have access to marketing contribution to revenue.
That puts
of marketers in a pretty tough spot.
49%
33%
82%
Have access to marketing contribution revenue
Are held accountable

CONFIDENTIAL 27
Be scrappy.
Guerilla marketing is your friend.
2

CONFIDENTIAL 29
• 703 campaigns
• Over 75k leads
• 51% of digital ACV

CONFIDENTIAL 30
•  TAP (Twitter Audience Platform)
•  Target Bidding
•  CPX
•  Exelate Audiences
•  Promoted Video
•  Sysomos Targeted Audiences
•  Quantcast Tailored Audiences
•  Twitter Bio Targeting
•  Twitter Tailored Audiences (Conversion Tracking)
•  Web Cards
Twitter beta programs

CONFIDENTIAL 31
Create a
culture of
accountability.3

Contenu connexe

Tendances

Insights, Not Data: Automated Reporting That Works

Dana DiTomaso

In the Fintech marketing world, you have to move fast with Web traffic, lead generation & brand awareness. But are you still wondering where to start? We’re 20 years into the era of marketing automation and digital marketing. Your marketing strategy should identify the right customers for your fintech product and services. But how? B2B marketing may seem overly complicated but a good marketing strategy makes it all easy. Yes, truly a business is said to be growing when there are numbers to prove the same. But relying ‘only’ upon metrics can sometimes be misleading. The need is to have a proper B2B marketing strategy targeting the correct audience through the correct channel.

B2B Marketing for Fintechs

Signzy

Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data? Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn: • Why integration is essential for customer journey design • What marketers really need from their data • Four barriers to high performance campaigns • How to design and build programs that scale

How the Best Marketers Use Salesforce Data

Marketo

Marketing Your SaaS Product

Intelligent_ly

The “Who”, “How” and “Why Now” of Marketing Automation

Marketo

Dynamic PPC Ads - PubCon Vegas 2015

Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn: How to do quality, effective localization without breaking the bank Why a centralized, consolidated PPC team makes PPC agile & ROI+ What reasonable conversations around Goals & KPIs can or should look like by market or region

Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016

Featuring speakers from Blu Dot, Village Roadshow, Clearhead Mike Wodtke, eCommerce Director, Blu Dot Jon Satterley, Group Director, Digital Development, Village Roadshow Matty Wishnow, CEO , Clearhead Building an organization around continuous optimization is a distinctly different task from running A/B tests. Getting from those first experiments as a "project" to a data driven team and process requires vision and a commitment to hypothesis driven decision-making. How do entrepreneurial leaders and companies incorporate testing as a KPI and use it to drive a broader product roadmap? In this panel discussion with Blu Dot, Village Roadshow, and Optimizely Solutions Partner, Clearhead, will share their experiences from driving optimization forward - and the 'X factors' that made it stick.

Opticon 2015-Making it Stick

Optimizely

Pekka Koskinen (Leadfeeder,Founder & CEO) "How to reach $150k MRR without sal...

Anna Vodyanitskaya

Lean Sales - How I sell more with less work

Jeroen Corthout

#FlipMyFunnel Austin - Christopher Long & Mike Sanchez - Account Based SMarke...

#FlipMyFunnel

WMF2021 - Scalare Salendo nel Funnel

Booster Box

Email is the most mature digital marketing channel there is, and with its unbeatable ROI it’s no wonder email has been able to stand the test of time. As CRM continues to evolve, there is more opportunity to launch new channels that intelligently complement your email strategies. Join expert speakers from Tinuiti, Klaviyo, Movable Ink plus mutual client Sand Cloud to learn how to advance your 2021 strategy with proven tactics to achieve your unique business goals. We’ll dive into how Sand Cloud stayed ahead of the competition in 2020 by introducing SMS, overlays, and predictive analytics into their marketing mix.

CRM/Email Marketing

Tinuiti

What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...

Driving pipeline is not the only goal for marketing teams. The reality is, many organizations have to hit pipeline goal at the same time as they manage other complex initiatives, such as mergers and acquisition, product strategy, website relaunches and rebrands. In this powerful panel session, you’ll hear two real world case studies from top B2B marketing executives in decidedly different industries, but with similar challenges and impressive results.

Brand, Demand & Digital Transformations

It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours. This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.

5 Simple Secrets to Totally Rocking Your Digital Marketing ROI

Digital Vidya

Marketing automation

Gaurav Bisht

Now You See it! Visualizing your PPC Competition - SMX West 2016

Using A Data-Driven Approach For Creating Messaging With A Measurable Impact

Do you know the most effective elements of your paid social campaigns? Do you know how to identify opportunities for improvement? Whether you’re just launching campaigns or a seasoned PPC professional, this webinar will help you invest wisely and win in your market. Watch this Webinar to learn the critical components of a successful ad campaign and start implementing them tomorrow. In this webinar, you’ll learn: • How to effectively target your audience. • How to choose the proper channels and campaign types for your goals. • How to design compelling ad creatives and landing pages that convert. Often, poorly formulated tactics lead to low-quality traffic and can negatively affect conversions. Join us as Amy Bishop, owner and marketing consultant at Cultivative Marketing (and Paid Media Writer for Search Engine Journal), explains the essential elements you need to know about building effective paid social media campaigns.

3 Tips for Creating Paid Social Campaigns that Convert

Search Engine Journal

Tendances (20)

Insights, Not Data: Automated Reporting That Works

B2B Marketing for Fintechs

How the Best Marketers Use Salesforce Data

Marketing Your SaaS Product

The “Who”, “How” and “Why Now” of Marketing Automation

Dynamic PPC Ads - PubCon Vegas 2015

Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016

Opticon 2015-Making it Stick

Pekka Koskinen (Leadfeeder,Founder & CEO) "How to reach $150k MRR without sal...

Lean Sales - How I sell more with less work

#FlipMyFunnel Austin - Christopher Long & Mike Sanchez - Account Based SMarke...

WMF2021 - Scalare Salendo nel Funnel

CRM/Email Marketing

What Would Beyonce Do? 5 Fierce PPC Tactics To Make Your Account A Superstar ...

Brand, Demand & Digital Transformations

5 Simple Secrets to Totally Rocking Your Digital Marketing ROI

Marketing automation

Now You See it! Visualizing your PPC Competition - SMX West 2016

Using A Data-Driven Approach For Creating Messaging With A Measurable Impact

3 Tips for Creating Paid Social Campaigns that Convert

En vedette

Hypnotic Content: What Direct Response Can Teach Software Companies - Susan S...

Mobile Growth Ninjutsu by Mada Seghete, Founder, Branch

Traditional marketing channels are crowded and can be quite expensive to grow and scale a business. Sujan has taken a different route to growing his businesses as well as helping his clients like Salesforce, Mint, Intuit and other Fortune 500 companies. Sujan will share 10 obscure tactics he used to 10x 3 SaaS companies, including everything from using NPS hacks & Slack for word of mouth to increasing conversion rates using live chat & survey based retargeting. June 22 & 23, 2016 at http://tractionconf.io.

10 Offbeat Tactics to 10x Your Growth by Sujan Patel, CEO, ContentMarketer.io

How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...

Devotion Hacking - How to Engineer Advocacy, Evangelism, and Excitement For Y...

The Fuel Powering Enduring, Billion Dollar Businesses by Sarah Tavel, Partner...

From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, He...

Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare

Do You Want to Be Rolling Stones or Vanilla Ice? by Steve Sloan, Chief Produc...

How to Create Products for High Growth by Dan Olsen

How the Hell Do You Get More Leads? by Meagen Eisenberg, CMO, MongoDB

How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...

Designing & Optimizing a Sales Machine for Hyper Growth by Jake Dunlap, CEO, ...

The Sales Acceleration Formula by Mark Roberge, CRO, HubSpot

From Signed-up to Satisfied by Des Traynor, Co-founder, Intercom

"Closing with Coffee: Energizing and Engaging Target Accounts" was presented by Nate Hurst, Account-Based Marketing Manager at Domo, at Revenue Summit 2017 #RevSummit17 Here’s what you need to know about Nate and his team: they are content. masters. In addition to tiering their top 1250 target accounts, a key part of their ABM strategy has been creating content that lets their customers tell the story of Domo. So when they learned that for many customers, Domo is a part of their daily morning routines — just like coffee — the “Wake Up with Domo” campaign was born. In this presentation, Nate explaisn how Domo’s marketing and sales teams worked together to deploy this successful integrated ABM campaign using tactics such as direct mail and digital advertising to create an engaging marketing campaign that resulted in a 7x ROI.

Closing with Coffee: Energizing and Engaging Target Accounts

Terminus

Forrester Report: The Total Economic Impact of Domo

Domo

Domopalooza Major Domo Session

David Ramos

The Holy Grail of Traction - Brian Balfour, HubSpot

Morgan Brown, Co-author, Growth Engines - High Tempo Testing

As technology seeps into every corner of our daily lives, both consumers and B2B buyers readily turn to digital commerce to find exactly what they need. And, their expectations for companies to deliver top-notch experiences grow higher by the day. While some businesses have upped their game, others are struggling to respond and digitally transform to meet these expectations. Guest speaker, Anjali Yakkundi, an analyst with Forrester, and Steve Gatto, Perficient Digital’s Commerce & DX specialist, delivered an informative session in which they explored three ways customer experiences are changing within commerce business models. They covered: -The key factors to help transform your customer experience -The importance of customer identity across all go-to-market strategies and channels

En vedette (20)

Hypnotic Content: What Direct Response Can Teach Software Companies - Susan S...

Mobile Growth Ninjutsu by Mada Seghete, Founder, Branch

10 Offbeat Tactics to 10x Your Growth by Sujan Patel, CEO, ContentMarketer.io

How to Build Your Revenue Engine as Your Startup Evolves by Hana Abaza, VP Ma...

Devotion Hacking - How to Engineer Advocacy, Evangelism, and Excitement For Y...

The Fuel Powering Enduring, Billion Dollar Businesses by Sarah Tavel, Partner...

From 5 to 500 - What it Takes to Get Enterprise Traction by Menaka Shroff, He...

Bots Are The New Apps by Marissa Chacko, PM - Growth, Foursquare

Do You Want to Be Rolling Stones or Vanilla Ice? by Steve Sloan, Chief Produc...

How to Create Products for High Growth by Dan Olsen

How the Hell Do You Get More Leads? by Meagen Eisenberg, CMO, MongoDB

How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...

Designing & Optimizing a Sales Machine for Hyper Growth by Jake Dunlap, CEO, ...

The Sales Acceleration Formula by Mark Roberge, CRO, HubSpot

From Signed-up to Satisfied by Des Traynor, Co-founder, Intercom

Closing with Coffee: Energizing and Engaging Target Accounts

Forrester Report: The Total Economic Impact of Domo

Domopalooza Major Domo Session

The Holy Grail of Traction - Brian Balfour, HubSpot

Morgan Brown, Co-author, Growth Engines - High Tempo Testing

Similaire à Building a Data Driven Growth Organization by Heather Zynczak, CMO, Domo

How to Create a More Customer-Focused Commerce Model

Perficient, Inc.

C2C 2016 LookBookHQ Demandbase Case Study

LookBookHQ

Powering B2B Sales with Digital

McKinsey on Marketing & Sales

As the world’s leader in cloud-based intelligence and integration solutions, Tibco recognizes a generational market disruption in data is underway. Data powers digital transformation and the marketing team at Tibco lives and breathes that mantra. At SiriusDecisions Summit, TIBCO spoke about how they created their single source of marketing truth to fuel a successful Global ABM program. Learn the campaigns and tactics they used to generate increased engagement and greater pipeline within their target accounts.

TIBCO: Elevating Revenue Performance with a B2B Customer Data Platform

Lattice Engines

Full Funnel Marketing- Bryan Burdick at TechConnect Bangalore

LinkedIn India

Race framework for B2B Marketing

Vlad Zachary, Sr Director Marketing, Demand Gen

Marketers face many challenges when navigating today’s environment: the complexity of MarTech stacks, the ever-increasing number of digital channels, a shift in the engagement landscape, and the expectation for marketing to drive business impact. Marketo helps marketers drive business growth by personalizing complex buyer journeys and uniquely aligning marketing and sales teams across every channel through an omnichannel, all-bound approach. The intent is to give the marketer an operating system to orchestrate the entirety of all marketing activities. You'll learn Marketo's secrets to: - Why nearly 5,000 customers leverage the solution every day - Leveraging its unrivaled suite of marketing applications to help B2B marketers plan, engage, and measure throughout the entire journey, globally - An open and expansive ecosystem and how it allows for further innovation

10 Things to Know About Marketo + B2B Marketing

Marketo

Nurturing Funnelmentals - Bryan Burdick

Today’s B2B buyers don’t operate in a silo – they work on buyer teams creating short lists long before they engage with solution providers. Taking an account-based approach to nurturing will engage accounts in a buying cycle and convert them to your sales team long before your competitors have a chance to win the business. In this session you will learn: - Nurture the entire stakeholder team at accounts that matter the most - Execute nurture campaigns across display ads, social media, email marketing, etc. - Optimize your strategies with data insights

Account-Based Nurturing: Strategies for Turning Target Accounts into Customers

Demandbase

London MUG Sept 2022.pptx

Adele Miller

Atomic 212 & Google Analytics 360 Event - The Value in Data

Tom Sheppard

Access the full webcast here: https://dg-r.co/2L5QdrM Data fuels every marketer’s strategy, but not all data is created equal. To be successful today, marketers need to be able to effectively analyze, optimize and maintain data accuracy as the first steps to gaining true insight. This is particularly true for account-based programs, where visibility into key decision makers is imperative. As the saying goes, “Garbage in, garbage out.” If the data going into your CRM is incomplete, incorrect or simply not the right data, any programs that rely on that data will deliver disappointing results. During this webinar, David Cowings, Chief Marketing Data Scientist at RingCentral, and Chris Lynde, CEO of SaleScout Data Solutions, will share the steps needed to optimize buyer contact data and sales intelligence, with real-life insights from RingCentral’s demand gen data optimization process.

How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...

Programmatic is more than just buying and selling advertising; it is a technological force that is disrupting the very essence of traditional media buying, impacting every field from Channel Sales, Marketing, Finance and Analytics, Tech Stack and Adops to Product Development and Audience targeting. The sooner we understand the powerful tools we have at hand and the challenges that each one of these markets is experiencing, the sooner we can profit from its properties and use this industry revolution to our greater success.

Marketing B2B Telco: Six Steps to Help You Succeed in 2018

ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...

e-dialog GmbH

Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...

The B2B marketing game has changed and today’s best practitioners have already adopted the new rules. Are you one of them? If not, don’t worry, there’s still time to get into the game. Join Demandbase’s Director of Marketing Programs, John Dering, and VP of Product Marketing, Phil Hollrah, to see how you can apply 2015’s new rules of B2B marketing to deliver the results your execs expect. You’ll learn more about: The shift in B2B marketing and what it means for B2B display What metrics you should really be tracking How you can tackle the challenge of account targeting and segmentation Success stories from leading B2B marketers

B2B Advertising [Not] for Dummies

Demandbase

LeadCrunch Sales Deck Feb 2020

LeadCrunch

Judy Sims ACNA Keynote Presentation

Judy Sims

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. The results were not surprising in some areas, but were very surprising in others. Don’t miss this webinar, where Tom will share findings from the survey, from additional market input, and from the audience. By registering, you will get access to the full survey report.

Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing Plans

Aggregage

Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends. The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.

How to Succeed Across Channels with Omnichannel Marketing

Tinuiti

Similaire à Building a Data Driven Growth Organization by Heather Zynczak, CMO, Domo (20)

How to Create a More Customer-Focused Commerce Model

C2C 2016 LookBookHQ Demandbase Case Study

Powering B2B Sales with Digital

TIBCO: Elevating Revenue Performance with a B2B Customer Data Platform

Full Funnel Marketing- Bryan Burdick at TechConnect Bangalore

Race framework for B2B Marketing

10 Things to Know About Marketo + B2B Marketing

Nurturing Funnelmentals - Bryan Burdick

Account-Based Nurturing: Strategies for Turning Target Accounts into Customers

London MUG Sept 2022.pptx

Atomic 212 & Google Analytics 360 Event - The Value in Data

How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...

Marketing B2B Telco: Six Steps to Help You Succeed in 2018

ProgrammatiCon 2017 - Keynote: Programmatic - the next industry revolution fo...

Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...

B2B Advertising [Not] for Dummies

LeadCrunch Sales Deck Feb 2020

Judy Sims ACNA Keynote Presentation

Trends in B2B Marketing: How COVID-19 is Impacting B2B Marketing Plans

How to Succeed Across Channels with Omnichannel Marketing

Plus de Traction Conf

Identify and Multiple Your Best Customers - Tamara Grominsky, Kajabi

Grow Faster With No Cost - Kyle Poyar, OpenView

5 Rules for Building a Platform on Top of Your Product to Drive Your Next Wav...

Outbound Fury - Raj Sarkar, 1Password

12 Rules for Community Led Growth - Lloyed Lobo, Traction

Engagement Is The New Growth - How To Plant Seeds For A Hyper Growth Future -...

Winning Over the Toughest Influencers: 5 Proven Tactics to Drive Long-term Br...

Today, brands of all sizes recognize the value of experiential marketing—studies show that 76% of consumers prefer to spend their money on experiences. So, how can brands provide memorable experiences that keep customers coming back for more and drive growth? In this session, Jonathan Yaffe, CEO & Co-Founder of AnyRoad (hailed one of Salesforce CEO Marc Benioff's best investments) shares how to drive growth through experiential marketing from his experience working with large brands like Red Bull, Budweiser, Tabasco, and Honda.

10 Experiential Marketing Tactics to Supercharge Your Growth- Jonathan Yaffe,...

Building Connection in a Distributed World - Anu Bharadwaj, Atlassian

Today’s business leaders — especially startup founders — must invest in helping their customers if they want to survive an ever-changing landscape. The time is now to define the new standard of great service and deliver an experience that is personalized and convenient while bringing long-term, sustainable value to the bottom line. In this session, Zendesk’s Chief Operating Officer, Jeff Titterton will explore how companies can lean on both CX-led and product-led growth to remain resilient amidst a shifting economic environment.

The New Dynamic Duo: How CX and Product Can Double Growth - Jeff Titterton, Z...

Where to Fish to Land a Unicorn - The Framework for Identifying Your Best Bet...

How To 10x Your Traffic & Revenues with These Timeless, Tested Growth Marketi...

UiPath's Framework for Continuous Product Innovation To $10+ Billion - Param ...

The Next Trillion Dollar Market - 5 Lessons from Selling to Millions of Deve...

The most celebrated companies are shrouded in buzzwords... Hockey stick growth, Going viral, Rocketship. The reality is that in the early days you’re elbows out, moving fast, and doing things that don’t scale, while trying to get customers by any means possible… But if you want to build a lasting business, you need to figure out a scalable way to grow after that initial burst of customer validation. This is where most startups fall. In this session, Eventbrite's CPO will help us look beyond the jargon and think through the 5 key steps to drive a sustainable user acquisition strategy from his experience helping iconic brands like Pinterest, Airbnb, GrubHub, Tinder, Canva, and Lyft scale.

5 Steps to Drive a Sustainable User Acquisition Strategy - Casey Winters, Eve...

Branch’s Culture Playbook From 0 to $4B - Mada Seghete

With massive shifts and uncertainty in the markets right now, founders, CEOs, CFOs, and board members alike want to know what are the new rules to play by. Tomasz Tunguz gives us a deep dive into what's going on in Venture Capital and how you can build a unicorn in the current climate. Website: https://tractionconf.io YouTube: https://www.youtube.com/c/TractionConf/videos Spotify: https://open.spotify.com/show/6twRL8X8D4CQq9yaazkvuM Apple: https://podcasts.apple.com/us/podcast/traction/id159

Fundraising in 2022 - Tomasz Tunguz, Redpoint

Developing a product strategy starts with understanding the customer problems that your business can solve well, which in turn, creates a durable competitive advantage. A compelling product strategy then prioritizes the key initiatives that will have the biggest impact on customers and the business–all while navigating unknowns, team velocity, and other constraints. In this session, Mailchimp's CPO Sara Hicks walks through the framework for a successful strategy diving into business goals, technical and operational needs, customer feedback, and competitive differentiators. Specifically, Sara covers: - Key elements to creating a compelling product strategy in 2022 - How to define and articulate your customer problems - How to identify and prioritize initiatives and capabilities - How to align roadmap and projects to longer-term goals and strategic bets - How to set up people, processes, and technology to get more accomplished - How to organize cross-functional teams to win and hit goals - How she built and sold her company by focusing on product strategy from the outset - How to build a winning product organization: roles, qualities, timing, finding talent - How to balance product innovation with maintenance - How to leverage your customers and community to drive consistent and helpful feedback As Chief Product Officer, Sara Hicks is responsible for leading and shaping Mailchimp’s product strategy and oversees product execution and innovation to help small businesses start and grow. She joined Mailchimp as the Co-founder and CEO of Reaction Commerce, which she successfully led from founding to acquisition by Mailchimp in April 2020. She’s also a startup advisor, executive leadership coach, and former product and design leader at Etsy, Media Temple, Yahoo!, and GeoCities, among other global technology companies.

The Ultimate Product Strategy to Deliver Billions - Sara Hicks, Mailchimp

12 Step Community Led Growth Playbook - Lloyed Lobo

The Art of Growth - Lloyed Lobo