The Future of Branding - Joseph Thompson, BuildDirect

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Joseph Thompson, VP Marketing, BuildDirect (former GM, amazon.com) discusses what the best brands in the world are doing to help them leap ahead of competition and stay relevant in today's noise ecosystem. Traction Conf Vancouver 2015 - http://tractionconf.io.

THE FUTURE OF
BRANDING
CAN BE FOUND IN THE PAST

WHAT WAS SUCCESSFUL IN:
2008
1988

have explodedwhile
… at the core, branding is the same.
data points
distribution options
speed of change

...what’s the right starting point?

2 IS YOUR COMMUNICATION
HEART + MIND OPENING?

3 WHAT MEDIUM IS RIGHT FOR
YOUR MESSAGE?

BESTSOME OF THE
ARE ALSO
SOME OF THEYOUNGEST

SO WHAT DOES THE PROCESS
ACTUALLY LOOK + FEEL LIKE?

GILLETTE CHINA
… transforming inconvenient to sexy

THANK YOU

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How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

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Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

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SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

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Martal Group - B2B Lead Gen Agency - Onboarding Overview

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Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

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The Future of Branding - Joseph Thompson, BuildDirect

1. THE FUTURE OF BRANDING CAN BE FOUND IN THE PAST

2. WHAT WAS SUCCESSFUL IN: 2008 1988

3. have explodedwhile … at the core, branding is the same. data points distribution options speed of change

4. ...what’s the right starting point?

5. 1HOW IS YOUR BRAND HELPING OTHER PEOPLE ACHIEVE THEIR GOALS?

6. 2 IS YOUR COMMUNICATION HEART + MIND OPENING?

7. 3 WHAT MEDIUM IS RIGHT FOR YOUR MESSAGE?

8. BUT TOO OFTEN, TIME SPENT IS REVERSE Customer Insight – how can our brand help? Heart+Mind Opening Message Right Medium 1 2 3

9. BESTSOME OF THE ARE ALSO SOME OF THEYOUNGEST

10.

11. SO WHAT DOES THE PROCESS ACTUALLY LOOK + FEEL LIKE?

12. GILLETTE CHINA … transforming inconvenient to sexy