ProcureCon Indirect East 2016: Tradeshift CEO Keynote

•

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Tradeshift CEO Christian Lanng took the stage in Orlando, Florida at ProcureCon on February 23, 2016 to discuss procurement, digital disruption, and why the two go together now more than ever.

Business

Future of Procurement
Christian Lanng CEO, Tradeshift
February 2016

What does the death of a
market leader look like?
2

Shaving & Men's Grooming:
$13bn industry
3

Cost to produce: $4,500
Time to produce: 1 day
Youtube views: 22 million
7
Dollar Shave Club Launch

Dollar Shave Club’s
market position 3 years later?
8

9
No.1 Online + No. 2 Overall
Dollar Shave Club
52.9%

11
Traditional Procurement Job:
Acquire the right goods at the best price,
quality, location and time

Do you think their initial
reaction was better or
cheaper?
13

Could any company in this room
have reacted in less than 24
hours for less than $5000?
14

| Confidential
Without agility you will lose
15

What’s happening today?
16
• Exponential Innovation
• Hyper Competition
• Unpredictability

From efficiency to responsiveness.
From hierarchies to networks.
From controlling to empowering.
From offices and office hours to working anytime and anywhere.
From “customers and partners” to “communities and ecosystems”
17
Organizations are Changing

18
Innovation is a High Priority
98%
62%
33%
30%
32% 35%
8
%
Innovation will become a more important
competitive differentiator in our industry in the next 5
years
Creating disruptive innovation is an important
part of our business strategy
Our company has the right KPIs, processes and
incentives in place to meet its innovation goals
strongly agree neutral disagree/strongly disagree
1%
1%

19
The Chief Procurement Officer is
now the Chief Agility Officer

Value As A Service
Agility As A Service
Top-line growth As A Service
21

We build software for the
future of procurement

● Collaborative and agile
● Real value for supplier participation
● Apps enable new business processes
instantly for whole supply chain
● End-to-end transparency and analytics

| Confidential25
“Dollar Shave Club is a
strategic risk to our
business and we need
to act now!”
-Tina, BigShave CEO

Thank you!
email: chl@tradeshift.com
twitter: @christianlanng
learn more: tradeshift.com

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ProcureCon Indirect East 2016: Tradeshift CEO Keynote

1. Future of Procurement Christian Lanng CEO, Tradeshift February 2016

2. What does the death of a market leader look like? 2

3. Shaving & Men's Grooming: $13bn industry 3

4. Controlled by one brand 4

5. Then this happened... 5

6. 6

7. Cost to produce: $4,500 Time to produce: 1 day Youtube views: 22 million 7 Dollar Shave Club Launch

8. Dollar Shave Club’s market position 3 years later? 8

9. 9 No.1 Online + No. 2 Overall Dollar Shave Club 52.9%

10. How did this happen?

11. 11 Traditional Procurement Job: Acquire the right goods at the best price, quality, location and time

12. It took the incumbent brand more than 24 months to react to Dollar Shave Club 12

13. Do you think their initial reaction was better or cheaper? 13

14. Could any company in this room have reacted in less than 24 hours for less than $5000? 14

15. | Confidential Without agility you will lose 15

16. What’s happening today? 16 • Exponential Innovation • Hyper Competition • Unpredictability

17. From efficiency to responsiveness. From hierarchies to networks. From controlling to empowering. From offices and office hours to working anytime and anywhere. From “customers and partners” to “communities and ecosystems” 17 Organizations are Changing

18. 18 Innovation is a High Priority 98% 62% 33% 30% 32% 35% 8 % Innovation will become a more important competitive differentiator in our industry in the next 5 years Creating disruptive innovation is an important part of our business strategy Our company has the right KPIs, processes and incentives in place to meet its innovation goals strongly agree neutral disagree/strongly disagree 1% 1%

19. 19 The Chief Procurement Officer is now the Chief Agility Officer

20. Savings As A Service 20

21. Value As A Service Agility As A Service Top-line growth As A Service 21

22. We build software for the future of procurement

23. ● Collaborative and agile ● Real value for supplier participation ● Apps enable new business processes instantly for whole supply chain ● End-to-end transparency and analytics

24. What could have happened instead in the case of the leading shaving brand?

25. | Confidential25 “Dollar Shave Club is a strategic risk to our business and we need to act now!” -Tina, BigShave CEO

26. 26

27. 27

28. 28

29. 29

30. Thank you! email: chl@tradeshift.com twitter: @christianlanng learn more: tradeshift.com