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Selling Your Ideas
TICE 2019 Conference
Taryn Hess, Ph.D.
Senior Instructional Designer
Daniel Pink
Author, To Sell is Human
https://www.danpink.com/
Sales is…
“the ability to move others to exchange what
they have for what we have”
Jonathan Fields
Good Life Project Founder
http://www.goodlifeproject.com/
“We’re all in sales all day long, whether we
want to acknowledge it or not. We’re selling
ideas, images, possibilities, and more. We may
not think about it as sales, but just swap
money for attention, energy or any other
valued “resource”… and we’re all selling a
good chunk of our time.”
Sales Trailer
Questions
Handling
Objections
Storytelling
How would you answer:
1. What is “Instructional Design”?
2. Why do I need you when I have a SME?
3. What is your process?
4. How long does it take to develop
training?
5. How will you ensure success?
6. What value do you bring to this project?
SELLING OUR VALUE
Sales Trailer
Questions
Handling
Objections
Storytelling
Qualifying Questions
1. Do you have a budget?
2. Are you the decision-maker?
3. Will this person make the decision on
my timeline?
4. Who are the Stakeholders?
5. What is the timeline?
6. Is it training? What data do you have to
support this?
+ Project specific questions
• Why isn’t your current provider/vendor
working for you right now?
• What are the characteristics of the best
meal you've ever had?
• What does it feel like when your
monthly paperwork gets totally out of
control?
• Which one of your teachers would
survive a zombie apocalypse?
IMPACT QUESTIONS
SMEs NETWORKINGCONSULTING
• If you could focus
more resources on
one problem,
what would it be?
• What would
happen if we did
nothing?
• What does
success/failure
look like for you?
• When you think
about L&D 5 years
from now, what do
you envision?
• If you had no
resources, what
would you create?
• How does your
product provide a
differentiated
approach to X?
• If X happened,
what impact
would it have?
• How does this
content best
support learner’s
ability to do X?
• If you could
change anything,
what would it be?
Sales Trailer
Questions
Handling
Objections
Storytelling
• What objections do we face as Leaders in
L&D?
• How can we be prepared to handle
these?
Objection: This is a training problem. I
need an eLearning!
Potential Responses:
• Establish the problem. Then ask “Why”
until the root cause is determined.
• Explain potential solutions based on root
cause
HANDLING OBJECTIONS
• Encourage discussion
• Clarify for understanding
• Confirm what you’ve heard
• Respond with an answer and solution
• Appreciate the perspective of the Client
HANDLING OBJECTIONS TIPS
Sales Trailer
Questions
Handling
Objections
Storytelling
• Paint an entire picture - beginning,
middle, and end
• Impact or WOW moment
• Remember to do/not do something
• Play into emotion
• Consider what you want your audience to
know
• Starter Ideas: processes, statistics, news,
project, job experiences, stakeholders or
SMEs
STORYTELLING TIPS
Sales Trailer
Questions
Handling
Objections
Storytelling
• How to reel them in with a boffo opening line
https://www.inc.com/craig-wortmann/how-to-reel-
them-in-with-a-boffo-opening-line.html
• 15 ways to start a conversation at a conference
https://www.forbes.com/sites/darrahbrustein/2018
/04/01/15-ways-to-start-a-conversation-at-a-
conference-without-feeling-weird/#662972433b39
• How to work a room like you know everybody in it
https://thetab.com/2016/03/18/work-room-
everyone-80782
• Video: To Sell is Human
http://www.goodlifeproject.com/dan-pink-sell-
human/
MORE STUFF:
Taryn_Hess@epam.com
https://www.linkedin.com/in/tarynhess/
CONTACT INFO
Thank You!
26

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Selling Your Ideas

  • 1. Selling Your Ideas TICE 2019 Conference Taryn Hess, Ph.D. Senior Instructional Designer
  • 2.
  • 3. Daniel Pink Author, To Sell is Human https://www.danpink.com/ Sales is… “the ability to move others to exchange what they have for what we have”
  • 4. Jonathan Fields Good Life Project Founder http://www.goodlifeproject.com/ “We’re all in sales all day long, whether we want to acknowledge it or not. We’re selling ideas, images, possibilities, and more. We may not think about it as sales, but just swap money for attention, energy or any other valued “resource”… and we’re all selling a good chunk of our time.”
  • 5.
  • 7.
  • 8. How would you answer: 1. What is “Instructional Design”? 2. Why do I need you when I have a SME? 3. What is your process? 4. How long does it take to develop training? 5. How will you ensure success? 6. What value do you bring to this project? SELLING OUR VALUE
  • 10. Qualifying Questions 1. Do you have a budget? 2. Are you the decision-maker? 3. Will this person make the decision on my timeline? 4. Who are the Stakeholders? 5. What is the timeline? 6. Is it training? What data do you have to support this? + Project specific questions
  • 11.
  • 12. • Why isn’t your current provider/vendor working for you right now? • What are the characteristics of the best meal you've ever had? • What does it feel like when your monthly paperwork gets totally out of control? • Which one of your teachers would survive a zombie apocalypse? IMPACT QUESTIONS
  • 13. SMEs NETWORKINGCONSULTING • If you could focus more resources on one problem, what would it be? • What would happen if we did nothing? • What does success/failure look like for you? • When you think about L&D 5 years from now, what do you envision? • If you had no resources, what would you create? • How does your product provide a differentiated approach to X? • If X happened, what impact would it have? • How does this content best support learner’s ability to do X? • If you could change anything, what would it be?
  • 15.
  • 16. • What objections do we face as Leaders in L&D? • How can we be prepared to handle these? Objection: This is a training problem. I need an eLearning! Potential Responses: • Establish the problem. Then ask “Why” until the root cause is determined. • Explain potential solutions based on root cause HANDLING OBJECTIONS
  • 17. • Encourage discussion • Clarify for understanding • Confirm what you’ve heard • Respond with an answer and solution • Appreciate the perspective of the Client HANDLING OBJECTIONS TIPS
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  • 22. • Paint an entire picture - beginning, middle, and end • Impact or WOW moment • Remember to do/not do something • Play into emotion • Consider what you want your audience to know • Starter Ideas: processes, statistics, news, project, job experiences, stakeholders or SMEs STORYTELLING TIPS
  • 24.
  • 25. • How to reel them in with a boffo opening line https://www.inc.com/craig-wortmann/how-to-reel- them-in-with-a-boffo-opening-line.html • 15 ways to start a conversation at a conference https://www.forbes.com/sites/darrahbrustein/2018 /04/01/15-ways-to-start-a-conversation-at-a- conference-without-feeling-weird/#662972433b39 • How to work a room like you know everybody in it https://thetab.com/2016/03/18/work-room- everyone-80782 • Video: To Sell is Human http://www.goodlifeproject.com/dan-pink-sell- human/ MORE STUFF: