Have you ever had a stakeholder tell you no? Have you had to persuade someone that e-learning was not the solution? Most learning and development professionals would claim that L&D has nothing to do with sales. While we may not be selling vacuum cleaners door to door, each of us use sales tactics daily to advocate for our ideas. In this session, we will evaluate the role and use of sales strategies in training and development, as well as how to apply them to your role within your organization.
3. Daniel Pink
Author, To Sell is Human
https://www.danpink.com/
Sales is…
“the ability to move others to exchange what
they have for what we have”
4. Jonathan Fields
Good Life Project Founder
http://www.goodlifeproject.com/
“We’re all in sales all day long, whether we
want to acknowledge it or not. We’re selling
ideas, images, possibilities, and more. We may
not think about it as sales, but just swap
money for attention, energy or any other
valued “resource”… and we’re all selling a
good chunk of our time.”
8. How would you answer:
1. What is “Instructional Design”?
2. Why do I need you when I have a SME?
3. What is your process?
4. How long does it take to develop
training?
5. How will you ensure success?
6. What value do you bring to this project?
SELLING OUR VALUE
10. Qualifying Questions
1. Do you have a budget?
2. Are you the decision-maker?
3. Will this person make the decision on
my timeline?
4. Who are the Stakeholders?
5. What is the timeline?
6. Is it training? What data do you have to
support this?
+ Project specific questions
11.
12. • Why isn’t your current provider/vendor
working for you right now?
• What are the characteristics of the best
meal you've ever had?
• What does it feel like when your
monthly paperwork gets totally out of
control?
• Which one of your teachers would
survive a zombie apocalypse?
IMPACT QUESTIONS
13. SMEs NETWORKINGCONSULTING
• If you could focus
more resources on
one problem,
what would it be?
• What would
happen if we did
nothing?
• What does
success/failure
look like for you?
• When you think
about L&D 5 years
from now, what do
you envision?
• If you had no
resources, what
would you create?
• How does your
product provide a
differentiated
approach to X?
• If X happened,
what impact
would it have?
• How does this
content best
support learner’s
ability to do X?
• If you could
change anything,
what would it be?
16. • What objections do we face as Leaders in
L&D?
• How can we be prepared to handle
these?
Objection: This is a training problem. I
need an eLearning!
Potential Responses:
• Establish the problem. Then ask “Why”
until the root cause is determined.
• Explain potential solutions based on root
cause
HANDLING OBJECTIONS
17. • Encourage discussion
• Clarify for understanding
• Confirm what you’ve heard
• Respond with an answer and solution
• Appreciate the perspective of the Client
HANDLING OBJECTIONS TIPS
22. • Paint an entire picture - beginning,
middle, and end
• Impact or WOW moment
• Remember to do/not do something
• Play into emotion
• Consider what you want your audience to
know
• Starter Ideas: processes, statistics, news,
project, job experiences, stakeholders or
SMEs
STORYTELLING TIPS
25. • How to reel them in with a boffo opening line
https://www.inc.com/craig-wortmann/how-to-reel-
them-in-with-a-boffo-opening-line.html
• 15 ways to start a conversation at a conference
https://www.forbes.com/sites/darrahbrustein/2018
/04/01/15-ways-to-start-a-conversation-at-a-
conference-without-feeling-weird/#662972433b39
• How to work a room like you know everybody in it
https://thetab.com/2016/03/18/work-room-
everyone-80782
• Video: To Sell is Human
http://www.goodlifeproject.com/dan-pink-sell-
human/
MORE STUFF: