Customer Relationship Management System helps an organization increase profitability by nurturing the customer satisfaction to increase numbers of satisfied customers.

1. CRM System Manages Business In A Single Hosted System
In today's competitive world of business, it is essential to build strong relationships with the customers
to win over the competitors and for that you need a Customer Relationship Management (CRM).
The most popular business slogan is “The customer is always right", so it is important for an
organization to take good care of their customers as they are the most important people. It is necessary
to fulfill the expectations of the customers, as they are the support upon which the success of the
business depends. In addition, if a business doesn't stand up to the expectations of their customers then
they might lose customers to their competitors. Quality customer service is the only way a business can
distinguish itself from its competitors and will bring business to your company. Good customer
relationship leads to many benefits and a business will earn customer's long-term support by exceeding
the expectations of them. It is necessary to always be responsive, accessible and available to help your
customers.
Therefore, it is necessary to have a customer relationship management system, which manages all your
customer service related needs and handle the customers in a way that they will surely come back to
you. Many organizations are now applying Customer Relationship Management System to build one to
one relationship with customers and get deep customer insight in order to attract attention of the
customers from the competition and deliver a relevant experience at every step of the customer journey.
The Customer Relationship Management helps you learn about your customers to develop strong
relationship as the success of a business comes from the customer relationships. RealERP is one of the
leading ERP solution provider for real estate company and empowers organizations with a complete
Customer Relationship Management System, which helps in organizing, tracking and managing
prospects efficiently through the entire sales life cycle and adds value to every facet of the organization.
Manages business contacts, clients, contract sales leads, all the business process mainly Sales,
Marketing, Customer Service and Technical Support that nurture customer satisfaction and loyalty. It
enables sales, customer support and marketing to make more informed and faster decisions. Helps you
organize and automate business processes with obtaining customers and increasing profitability
through customer loyalty.

2. The main function of the CRM system is to understand the customer, attract new customer, help better
understand the customers, retain customer through better customer service and increase profitability.
Stores all the data of an organization in a single system to manage the entire business process and get
access to the most recent data when they need it, also develop an efficient automated process to
improve business processes and customer relationship, which increases the sales opportunity and
maximizes your customer support.
Customer Relationship Management System helps an organization increase profitability by nurturing
the customer satisfaction to increase numbers of satisfied customers.