The Goonj India Index 2015

SINS ALWAYS BRING CONSEQUENCES.
HERE’S ONE.

THE GOONJ INDIA INDEX 2015
HI THERE,
HERE’S PRESENTING, THE GOONJ INDIA INDEX 2015: 7 DEADLY INDIAN SINS. A COMPREHENSIVE HAT TIP TO THE SINNER IN EACH
ONE OF US. THE GOONJ INDIA INDEX IS NOT JUST POWERED BY THE STATE OF THE ART IN TECHNOLOGY, BUT ALSO THE PASSION AND
LOVE FOR STATISTICS, NUMBERS AND ANALYTICS.
AS IT MUST BE CLEAR BY NOW, THE CHOSEN THEME FOR THE YEAR IS THE ‘7 DEADLY SINS’. WE HOPE THIS REPORT ACTS AS A THOUGHT
STARTER AND PERHAPS MAKES YOU DRINK AN EXTRA CUP OF TEA. WE HOPE IT ALSO HELPS YOU UNDERSTAND YOUR CUSTOMER BETTER.
FEEL FREE TO WRITE BACK TO US WITH A PAT, A BRICK OR A QUERY AT WE@GOONJLABS.COM.
OFF TO A FEW DETAILS.
THE DESIGNATED GEO FOR THE REPORT IS INDIA. THE DATE RANGE FOR THE REPORT IS 1ST JANUARY, 2015 & 25TH DECEMBER 2015.
THE SOCIAL MEDIA AND DIGITAL PLATFORMS USED FOR THE DATA GATHERING PROCESS INCLUDES THE FOLLOWING:
- OVER 600 POPULAR INDIAN FACEBOOK BRAND PAGES HAVING A CUMULATIVE USER BASE OF OVER 0.6 BILLION.
- TWITTER MENTIONS FOR INDIA GEO
- YOUTUBE MENTIONS FOR OFFICIAL HANDLES OF BRANDS AND CELEBS
- GOOGLE SEARCH
- MENTIONS IN NEWS ARTICLES ON 450+ INDIAN PUBLICATIONS
- TORRENT SEEDERS AND LEACHERS DATA FROM MAJOR TORRENT SITES FOR INDIAN CONTENT AND/OR INDIA GEO
- GOONJ MOOD ENGINE TO PROCESS NEGATIVE CONTENT ESPECIALLY FOR THE WRATH SECTION
ALL DATA GATHERED HAS BEEN PROCESSED BY THE GOONJ SOCIAL ENGINE TO EVALUATE RELEVANCE AND APPLY WEIGHTAGES BASED ON
THE PLATFORM AND THE SOURCE, TO DERIVE ESTIMATED OVERALL REACH FOR THE BRAND, INDIVIDUAL AND THE KEYWORD.
THE QUANTA USED IN THE REPORT IS AVERAGE MONTHLY GPM (GOONJ POPULARITY METER) WHERE 1 GPM = ESTIMATED REACH OF 100K
ON DIGITAL MEDIA.
THE REPORT IS A LABOUR OF LOVE AND IS FREE. WE HOPE WITH ALL OUR SINCERITY THAT YOU’LL FIND VALUE IN OUR EFFORT.
THANKING YOU FOR YOUR ATTENTION,
- TEAM GOONJ.
NOTE: FIGURES MENTIONED IN THIS REPORT ARE MONTHLY AVERAGES, TABULATED IN THE QUANTA OF GPM (GOONJ POPULARITY METER), WHERE-IN 1 GPM = ESTIMATED REACH OF 100K ON DIGITAL MEDIA.
WE@GOONJLABS.COM

CONTENTS
1.)LUST PAGE 04
WHAT WERE INDIANS LUSTING FOR IN 2015
2.)GLUTTONY PAGE 08
WHAT WERE INDIANS SALIVATING ON IN 2015
3.)GREED PAGE 12
WHAT WERE INDIANS GREEDY ABOUT IN 2015
4.)SLOTH PAGE 16
WHAT SLOWED THE DIGITAL INDIAN IN 2015
5.)WRATH PAGE 20
WHAT WERE INDIANS MOST ANGRY ABOUT IN 2015
6.)ENVY PAGE 24
WHAT WERE INDIANS MOST ENVIOUS ABOUT IN 2015
7.)PRIDE PAGE 28
WHAT WERE INDIANS MOST PROUD OF IN 2015
WE@GOONJLABS.COM

LUST
WHAT WERE INDIANS LUSTING FOR IN 2015

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10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
MiaKhalifa,73.12
PriyaRai,11.96
JuliaAnn,9.78
BrandiLove,6.54
AvaAddams,5.36
Siri,4.39
AlanahRae,3.58
KiaraMia,3.58
NikkiBenz,3.58
EvaNotty,2.92
PhoenixMarie,2.92
ShylaStylez,2.92
SamanthaSaint,2.39
AlisonTyler,1.96
DaynaVendetta,1.96
KagneyLinnKarter,1.96
LexiBelle,1.96
NoelleEaston,1.96
TanyaTate,1.96
JaydenJaymes,1.60
Source of Data: Google Search, Mentions on Twitter, Mentions on Popular Facebook Pages, Mentions in Popular News websites and YouTube Search
Mia Khalifa was the most sought after Porn Star among Indians, followed by Priya Rai, Julia Ann and Brandi Love. The content format
preferences are clearly shifting towards the free video streaming websites like XVIDEOS and PornHub in India. Surprisingly, consumption of
pornographic content among Females in India also saw a marked rise of over 23% since last year.
we@goonjlabs.com
PORN STARS
Unit of Measurement: GPM | 1 GPM = Estimated Reach of 100k on Digital Media | Geography: India
INDIA’S MOST WANTED
DESIGNEDWITH♥INBANDRA

Salman Khan remained the most wanted movie star in India, followed by Sunny Leone, Deepika and Katrina. Alia Bhatt though was a real
master stroke of the year on social media, taking advantage of funny meems to turn an image and win hearts. This is also the first time in the
last 5 years when SRK didn’t find a place in the top 5. Prabhas, riding on the Bahubali wave, debuted at number 15 in the rankings.
we@goonjlabs.com
INDIAN MOVIE STARS
THE GOONJ INDIA INDEX 2015DESIGNEDWITH♥INBANDRA
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50.00
100.00
150.00
200.00
250.00
300.00
SalmanKhan,296.44
SunnyLeone,241.11
DeepikaPadukone,162.65
KatrinaKaif,162.65
AliaBhatt,133.00
AishwaryaRai,114.62
AnushkaSharma,108.10
ShahRukhKhan,106.92
AkshayKumar,92.89
KareenaKapoor,87.94
PriyankaChopra,87.55
Vijay,74.70
RanbirKapoor,73.32
PoonamPandey,72.73
Prabhas,72.73
ShahidKapoor,72.73
ShraddhaKapoor,72.73
RanveerSingh,66.21
AamirKhan,63.44
HrithikRoshan,59.49

Kapil Sharma had a decisive lead over others for the first half of the year, his popularity has dwindled in the last 4 months though. Divyanka
Tripathi from Yeh Hai Mohabbatein on Star Plus and Gautam Gulati from Bigg Boss were the other top TV Stars. Fawad Khan had volumes
both as a protagonist of TV shows telecasted in Zindagi and for his starring roles in a few Bollywood movies, we have included him in the list
after removing the movie references within the user generated content we tracked.
we@goonjlabs.com
INDIAN TV STARS
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5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
Kapilsharma,39.72
DivyankaTripathi,32.61
GautamGulati,32.61
KarishmaTanna,26.88
KaranPatel,21.74
KaranSinghGroveR,21.74
FawadKhan,17.89
JenniferWinget,17.89
NitiTaylor,17.89
Drashtidhami,14.62
RakhiSawant,14.62
sanayairani,14.62
ShaktiArora,14.62
AnitaHassanandani,11.96
AshaNegi,11.96
AvikaGor,11.96
HinaKhan,11.96
LaurenGottlieb,11.96
PrinceNarula,11.96
ShwetaTiwari,11.96

GLUTTONY
WHAT WERE INDIANS SALIVATING ON IN 2015

Biryani was a hands down winner both within Google search volumes and in the social media mentions. Within the Biryani loving subset, most
preferred the spicy Hyderabadi version of this Indian delicacy. In hot pursuit though were Palak Paneer, Ladoo, Gulab Jamun and Dal Makhni,
followed by one of the most famous Bengalurean, Gobi Manchurian. This list is a testament of the national bonhomie with most interest for
Dosa originating from the Delhi NCR region and most searches for Jalebi originating from the state of Tamil Nadu.
we@goonjlabs.com
INDIAN DISHES
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2.00
4.00
6.00
8.00
10.00
12.00
Biryani,11.96
PalakPaneer,9.78
Ladoo,8.00
GulabJamun,5.36
DalMakhani,4.39
GobiManchurian,4.39
PavBhaji,4.39
Samosa,4.39
TandooriChicken,3.91
Barfi,3.58
ButterChicken,3.58
Dosa,3.58
Jalebi,3.12
ChanaMasala,2.92
Chicken65,2.92
ChilliChicken,2.92
Dhokla,2.92
CarrotHalwa,2.39
CholeBhature,2.39
MalaiKofta,2.39

Pizza is still cashing on the early mover advantage it had in India and is ranked 1st with a huge margin, followed curiously by Bacon which is a
Twitter darling of great repute, especially among the influencers, followed by Pasta, the most famous international dish among Indian women.
Other special mentions include Ham, Tofu, Lasagna and Sushi. Volumes for Momo were surprisingly low, especially given the proliferation of
the dish lately in the urban Indian palate. Looks like we all know where to get it, and we just don’t want to talk about it online.
we@goonjlabs.com
INTERNATIONAL DISHES
INDIA'S MOST WANTED
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2.00
4.00
6.00
8.00
10.00
12.00
Pizza,11.36
Bacon,5.18
Pasta,4.39
Ham,2.92
Tofu,2.79
Lasagna,2.39
Sushi,2.39
Steak,1.96
Momo,1.60
FrenchToast,1.30
Sausage,1.30
MapleSyrup,1.07
Croissant,0.87
Hamburger,0.87
PotatoChips,0.87
Tacos,0.87
waffles,0.87
Popcorn,0.71
Marzipan,0.47
Thukpa,0.47

Beer was a predictable number 1 in the ranks by a large margin, followed by Wine and Vodka. A real surprise though, is the very high search
volumes for Absinthe which is considered to be a relatively new pouring in the prodigal Indian shot glass. Clearly, digital India is open to
experimentations when it comes to the tipple and mentioning Rum is considered way more cooler among Indians in social media than single
malt. Time for some chai perhaps.
we@goonjlabs.com
ALCOHOLIC BEVERAGES
INDIA'S MOST WANTED
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1.00
2.00
3.00
4.00
5.00
6.00
7.00
Beer,6.54
Wine,3.58
Vodka,2.92
Absinthe,2.39
Champagne,2.39
Tequila,2.39
Rum,1.96
Gin,1.30
Scotch,1.30
Bourbon,1.07
Brandy,1.07
Cognac,1.07
Whiskey,0.87
Ale,0.71
Cider,0.71
Rye,0.71
Sake,0.71
PortWine,0.57
Sherry,0.38
SingleMalt,0.32

GREED
WHAT WERE INDIANS GREEDY ABOUT IN 2015

Source of Data: Google Search and Twitter mentions
We looked for permutations on the search term “I Want …” on Google Search. We sifted through over 350 permutations to figure the 20 most
popular things Indians want and search for on Google. We didn’t include social data as Google search gave us the most conclusive results.
Quick fact check – More people want a car in India than a job. More Indians are looking for Cats than a girlfriend. More Indians want to learn
English than have a mobile phone. This is by far our favorite slide in the report.
we@goonjlabs.com
AND SEARCHED ON GOOGLE
INDIA'S MOST WANTED
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10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
love,72.73
car,72.73
cat,56.52
dog,48.62
baby,48.62
iphone,32.61
kiss,32.61
girl,17.89
job,17.89
wifi,14.62
money,14.62
personalloan,14.62
house,11.96
tattoo,9.78
oneplus,9.78
creditcard,9.78
learnenglish,8.52
xbox,8.00
mobilephone,6.54
girlfriend,6.54

IRCTC is the Amitabh Bachchan of Indian e-commerce. Flipkart, Snapdeal and Amazon were obvious in rankings. The interesting jump though
was made by PayTM and Redbus, both making a debut this year in the list. While the travel portals have not seen any major down-turn in
daily traffic, it is the e-commerce juggernaut which is adding new users daily to the eco-system. This is a trend to watch in the coming year.
we@goonjlabs.com
E-COMMERCE BRANDS
INDIA'S MOST WANTED
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1,000.00
2,000.00
3,000.00
4,000.00
5,000.00
6,000.00
Irctc,5,256.92
Flipkart,4,031.62
SnapDeal,2,687.75
Amazon,2,193.68
PayTM,1,806.32
Bookmyshow,1,209.49
Jabong,662.06
Shopclues,662.06
Myntra,541.50
Ebay,442.69
Redbus,361.66
Homeshop18,241.11
MakeMyTrip,241.11
Spicejet,241.11
Yepme,241.11
ClearTrip,197.63
Junglee,133.00
Mydala,133.00
Yatra,133.00
LensKart,108.70

Among the brands most searched for and mentioned online, the top spots were booked by online hot cakes, Facebook and Google. While
Facebook has overtaken Google in popularity and interest this year, both are a category in themselves owing to sheer volumes when it comes
to internet consumption in India. They were followed by Whatsapp, Dainik Bhaskar (The most popular Indian Brand) and Times of India.
we@goonjlabs.com
BRANDS
INDIA'S MOST WANTED
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5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
FacebooK,24,505.93
Google,13,438.74
Whatsapp,1,209.49
DainikBhaskar,808.30
TimesofIndia,662.06
DainikJagran,541.50
AxisBank,442.69
AmarUjala,361.66
HDFC,361.66
Twitter,361.66
Airtel,296.44
ICICI,296.44
Indigo,296.44
SBI,296.44
Vodafone,296.44
BSNL,162.65
IPL,162.65
LIC,162.65
Mathrubhumi,162.65
Micromax,162.65

SLOTH
WHAT SLOWED THE DIGITAL INDIAN IN 2015

Every Indian with a torrent client knows that Winter is coming. Quantico though was a surprise, perhaps supported by the curiosity about the
lead character of Alex Parish played by Desi girl Priyanka Chopra. The other rankings were on the expected lines with an anomaly around the
critically acclaimed but old series of, Breaking Bad which can only be explained by the existence of a lot of Indians who perhaps marked 2015
as the year when they downloaded their first Torrent file. This trend is still new and needs to be watched closely.
we@goonjlabs.com
SHOWS AND SEASONS ON TORRENTS
INDIA'S MOST WANTED
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10.00
20.00
30.00
40.00
50.00
60.00
GameofThrones,59.49
Quantico,26.68
Arrow,21.74
Suits,18.08
TheFlash,17.89
BreakingBad,11.96
Gotham,9.78
HowIMetYourMother,8.40
ModernFamily,8.00
AgentsofS.H.I.E.L.D.,6.70
Grey'sAnatomy,6.68
Homeland,6.66
Mr.Robot,6.64
PrisonBreak,6.62
Sherlock,6.60
Supernatural,6.59
TheBigBangTheory,6.58
TheWalkingDead,6.54
24,5.47
Dexter,5.45

Rank 1: Salman | Rank 2: Salman | Rank 3: Is this really an Indian film? | Rank 4: ABCD 2 – Really!!!!!!?
Yah, it is true. ABCD 2 was more sought after than Bajirao Mastani, Piku, Dilwale and Srimanthudu. Yes, we checked the data thrice. This has
happened. Some of the other notable mentions among this top 20 are: Hate Story 3 | Ek Paheli Leela | Bombay Velvet.
we@goonjlabs.com
INDIAN MOVIES ON TORRENTS
INDIA'S MOST WANTED
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20.00
40.00
60.00
80.00
100.00
120.00
140.00
160.00
180.00
200.00
BajrangiBhaijaan,197.63
PremRatanDhanPayo,162.65
Baahubali,92.49
ABCD2,72.73
Srimanthudu,48.81
BabY,48.79
HateStory3,48.77
Badlapur,48.68
Imovie,48.62
EkPaheliLeela,39.92
Drishyam,39.90
YennaiArindhaal,39.89
TanuWedsManuReturns,39.87
GabbarisBack,39.83
Hero,39.73
Puli,39.72
BajiraoMastani,36.56
Premam,34.58
BombayVelvet,32.61
Dilwale,32.61

Among the foreign films, some of the elderly among us Indians choose to relive our school memories with a binge on Jurassic World and
Avengers. The young showed interest in 50 Shades, Minions and Inside Out. Everyone talked about Mad Max and Steve Jobs – most positive
reviews among influencers in India for films was received by The Martian. Also Ran – Furious 7 | Black Mass and the Man from U.N.C.L.E.
we@goonjlabs.com
INTERNATIONAL MOVIES ON TORRENTS
INDIA'S MOST WANTED
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10.00
20.00
30.00
40.00
50.00
60.00
70.00
80.00
JurassicWorld,72.73
AvengersAgeofUltron,48.72
Fiftyshadesofgrey,36.56
Minions,34.58
Spectre,32.61
MadMaxFuryRoad,23.72
SteveJobs,21.74
InsideOut,17.89
TheMartian,15.91
Ant-Man,15.32
Furious7,14.88
JupiterAscending,14.62
Cinderella,13.14
Blackmass,8.60
TheBoyNextDoor,8.00
MissionImpossibleRogueNation,6.68
StarWarsTheForceAwakens,6.54
Mortdecai,4.51
TheHungerGamesMockingjayPart2,
4.47
TheManfromUNCLE,4.39

WRATH
WHAT WERE INDIANS MOST ANGRY ABOUT IN 2015

This is one winning, Arvind might not want to boast about. We found most number of user generated content with negative mood, for Delhi
CM, Shri Arvind Kejriwal. While we have tried our best to keep the copy pasters and fake ID wallahs away, the numbers were just too much
for our team to chaff out manually. Arvind is followed in the list by Mr. Gandhi and Aamir Khan who just got caught in a curious case of mis-
translation. Also featuring in the list, Sonia Gandhi, Amit Shah, Honey Singh, Kamaal R Khan and Rahul Yadav.
we@goonjlabs.com
MOST HATED INDIANS
INDIA'S MOST WANTED
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0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
1.80
2.00
ArvindKejriwal,1.99
RahulGandhi,0.73
AamirKhan,0.72
ArnabGoswami,0.60
SoniaGandhi,0.43
AmitShah,0.40
ShahRukhKhan,0.40
UddhavThackeray,0.27
HardikPatel,0.23
YoYoHoneySingh,0.15
RajdeepSardesai,0.13
SalmanKhan,0.10
NarendraModi,0.08
SmritiIrani,0.08
RajThackeray,0.07
BarkhaDutt,0.04
KamaalRKhan,0.04
SaniaMirza,0.03
RahulYadav,0.03
AnushkaSharma,0.03

The Airtel 4G girl campaign became a butt of many jokes along with a constant cry from newer people online, ranting about services. Airtel
was followed by Facebook, Vodafone, Flipkart and IRCTC. While in the case of IRCTC, content indicated people giving-in and laughing at
themselves, the other private brands weren’t so lucky in general. Times Now, BCCI, SpiceJet and Zomato were some of the other important
mentions.
we@goonjlabs.com
MOST HATED BRANDS
INDIA'S MOST WANTED
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20.00
40.00
60.00
80.00
100.00
120.00
140.00
Airtel,137.03
FacebooK,29.40
Vodafone,22.54
Flipkart,15.03
IRCTC,3.70
ICICI,2.02
Kingfisher,1.66
SnapDeal,1.66
TimesNow,1.66
Microsoft,1.35
IPL,0.91
Apple,0.12
BCCI,0.11
HDFC,0.11
Spicejet,0.10
ITC,0.10
AxisBank,0.08
ClearTrip,0.04
TataDocomo,0.02
Zomato,0.01

While the ranking were mostly on the expected lines, Shiv Sena proved to be a great under dog with great potential in uniting Indians
especially in the states of Delhi, Bihar, Rajasthan and Jammu and Kashmir. BJP was the 4th most hated party, followed by Lalu’s RJD, Akhilesh’s
Samajwadi and Sharad Pawar led NCP.
we@goonjlabs.com
MOST HATED POLITICAL PARTIES
INDIA'S MOST WANTED
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0.20
0.40
0.60
0.80
1.00
1.20
1.40
1.60
AamAadmiParty,1.45
IndianNationalCongress,1.35
ShivSena,1.33
BharatiyaJanataParty,0.27
RashtriyaJantaDal,0.15
SamajwadiParty,0.13
NationalistCongressParty,0.09
BahujanSamajParty,0.08
AllIndiaTrinamoolCongress,0.06
HurriyatConference,0.04
MaharashtraNavnirmanSena,0.02
AIMIM,0.02
DMK,0.02
AIDMK,0.01
JanataDalUnited,0.01
TelanganaRashtraSamithi,0.01
CommunistPartyofIndia,0.01
JanataDalSecular,0.01
CommunistPartyofIndiaMarxist,0.00
IndianUnionMuslimLeague,0.00

ENVY
WHAT WERE INDIANS MOST ENVIOUS ABOUT IN 2015

iPhone was the most popular among all luxury brands in India, followed by Jaguar, BMW and Lamborghini. Zara was the most popular non-
auto luxury brand in India, followed by Audi, American Express cards and Mercedes. The only Indian brand in this list was Manish Malhotra.
we@goonjlabs.com
LUXURY BRANDS
INDIA'S MOST WANTED
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5.00
10.00
15.00
20.00
25.00
30.00
35.00
iPhone,32.61
Jaguar,27.41
BMW,27.02
Lamborghini,26.85
Zara,19.37
Audi,17.89
AmericanExpress,17.39
Ferrari,15.42
RollsRoyce,14.62
Mercedes,11.96
LouisVuitton,10.57
iPad,10.18
ManishMalhotra,9.78
Tesla,9.19
LandRover,8.75
MacBookPro,8.66
AstonMartin,8.40
BugattiVeyron,8.00
Rolex,6.54
MacBookAir,6.54

Across the country, Goa holds a special place as a place to be. The rest of the cities include Dubai, Darjeeling, Mumbai, Kolkata and
Singapore. Kerala, Agra, Srinagar and Udaipur are not even mentioned in this list revealing more in what’s not here than what is. A surprising
inclusion this year was Barcelona, which may also be caused by increased interest in a Football team of the same name. Major cities like Paris,
London and Shimla lost volumes this year.
we@goonjlabs.com
HOLIDAY DESTINATIONS
INDIA'S MOST WANTED
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5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
Goa,39.82
Dubai,39.72
Darjeeling,37.65
Mumbai,35.77
Kolkata,34.58
Singapore,33.99
Bangalore,27.47
Paris,25.89
Jaipur,21.74
Varanasi,20.55
Barcelona,20.12
London,20.06
Bangkok,19.96
Manali,19.86
Shimla,19.27
HongKong,18.97
Pondicherry,17.96
Nainital,17.92
Tirupati,17.90
Mahabaleshwar,17.89

-
10.00
20.00
30.00
40.00
50.00
60.00
KimKardashian,59.49
TaylorSwift,48.62
OneDirection,39.72
ScarlettJohansson,33.79
TomCruise,26.68
Eminem,17.89
KatyPerry,17.89
LeonardoDiCaprio,17.89
JenniferLopez,14.62
JohnnyDepp,14.62
RobertDowneyJr,14.62
VinDiesel,14.62
JackieChan,11.96
BradleyCooper,9.78
GarethBale,9.78
LadyGaga,9.78
BritneySpears,8.00
ChanningTatum,8.00
DavidGuetta,8.00
Beyonce,6.54
One Direction is a special outlier here and deserves a separate case study on how to position and peak a brand value within a very short
duration. The list is led by the famous for being famous, Kim Kardashian, Wildest Dreams singer, Taylor Swift and the ever ravishing Scarlett
Johansson. The most popular Male Celebs include daredevil Tom Cruise, the insanely great Eminem and the most famous actor not to win the
Academy Awards yet, Leo DiCaprio.
we@goonjlabs.com
INTERNATIONAL CELEBS
INDIA'S MOST WANTED

PRIDE
WHAT WERE INDIANS MOST PROUD OF IN 2015

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50.00
100.00
150.00
200.00
250.00
300.00
SalmanKhan,296.44
DeepikaPadukone,162.65
APJAbdulKalam,128.46
ViratKohli,108.70
ShahRukhKhan,106.92
AkshayKumar,92.89
NarendraModi,88.93
PriyankaChopra,87.55
Vijay,74.70
SachinTendulkar,74.70
RanbirKapoor,73.32
Prabhas,72.73
AamirKhan,63.44
HrithikRoshan,59.49
MaheshBabu,59.49
CristianoRonaldo,48.62
AmitabhBachchan,48.62
TaylorSwift,48.62
MSDhoni,39.72
RogerFederer,39.72
Salman received most love from Indians in 2015, followed by Deepika Padukone and A P J Abdul Kalam. While there aren’t many surprises in
this list, most positive sentiments by volumes were reserved primarily for the personalities from the entertainment industry with a few outliers
including Virat Kohli, Narendra Modi, Sachin, Ronaldo, Dhoni and Roger Federer.
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THOSE WITH MOST POSITIVE SENTIMENTS
INDIA'S MOST WANTED

-
20.00
40.00
60.00
80.00
100.00
120.00
ViratKohli,108.70
SachinTendulkar,74.70
CristianoRonaldo,48.62
MSDhoni,39.72
RogerFederer,39.72
SaniaMirza,39.72
RohitSharma,32.61
YuvrajSingh,32.61
SureshRaina,26.68
Neymar,21.74
RafaelNadal,21.74
SainaNehwal,21.74
LionelMessi,17.89
DwayneJohnson,14.62
NovakDjokovic,14.62
RahulDravid,14.62
ShikharDhawan,14.62
Djokovic,11.96
MariaSharapova,11.96
AjinkyaRahane,9.78
Virat Kohli was the most popular sports star in India followed by Sachin and Ronaldo. Dhoni saw a huge drop in the interest volumes this year,
while Yuvraj, Rohit Sharma, Suresh Raina saw increase in interest volumes for them since last year. Quick take away from this slide: Even if
you’ve probably stopped watching the gentlemen’s game, #CricketStillRules in India.
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SPORTS STARS
INDIA'S MOST WANTED

Loads of surprises here. Sachin Bansal of Flipkart fame had a debut at Number 1. Followed by Chanda Kochar of ICICI, Shiv Nadar of HCL and
the rebel looking at a new cause – Rahul Yadav of Housing.com fame. Binny Bansal was at rank 7, with a new entrant from Media, Dr.
Subhash Chandra debuting at Rank 10, thanks to his show aimed at promoting entrepreneurship amongst youngsters.
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ENTREPRENEURS
INDIA'S MOST WANTED
-
1.00
2.00
3.00
4.00
5.00
6.00
SachinBansal,5.36
ChandaKochhar,4.39
ShivNadar,3.58
RahulYadav,3.38
VishalSikka,2.92
LakshmiMittal,2.39
BinnyBansal,1.96
KumarMangalamBirla,1.96
NarayanMurthy,1.96
SubhashChandra,1.96
EktaKapooR,1.68
KVKamath,1.60
AnandMahindra,1.30
NainaLalKidwai,1.30
SabeerBhatia,1.30
SunilMittal,1.30
AdityaPuri,1.07
KishoreBiyani,0.87
SunilBhartiMittal,0.87
UdayKotak,0.87

Thanks for your attention.
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Above DCB Bank, Opposite Mehboob
Studios. Hill Road, Bandra West.
Mumbai 400050
India

The Goonj India Index 2015

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The Goonj India Index 2015