A promotional video with a transcript ensures massive benefits like getting higher search engine visibility, improve user engagement, etc. A written transcript also conveys to your client, that you are professional. Hence, it is a good way to promote or market your business and earn a good online reputation.

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How Transcription Service Helps In Business Promotion?
Posted by: Champak Pol
Online marketing is all about better visibility and featuring on top in the search results. In what is termed as blended results, Google now weighs pages with video contents higher. Sites without a video have a tough time contesting with others for the first position. This is why businesses are increasingly publishing video presentations, podcasts, webinars, etc. However, most of them are still not aware of the huge benefits they can reap, by getting files transcribed and publishing them along with their audio/video presentations.
Media promotion video transcripts help in promoting your business in a better manner. Read on to
know the benefits…
 Helps Reach Out To a Wider Audience:
Often a speaker in a video or an audio presentation speaks with an accent, which not everyone can understand. This also applies to speakers using native language to communicate. In such cases captioning or posting a detailed transcript helps reach out to a wider audience. Besides, captioning, webinar transcripts, business transcripts, transcribing product review, etc are very helpful for people with impaired
 Improves User Engagement:
After watching a video or listening to an audio file, the user might feel interested in a particular section. Replaying the video is tedious, and it also takes time to buffer. A user might feel impatient and leave your page. However, a written transcript allows the user to quickly look up a particular section, thus it improves user engagement.
 Improves Off-Page SEO:
By posting a transcript along with your audio/video material, it becomes possible to target additional keywords. Planning a separate keyword strategy for written text helps improves off- page optimization. This means you will rank better and be visible for a wide range of keywords and related searches.
 Supports your Keyword Strategy:
A transcribed video is beneficial for your SEO team. It helps them build a formidable keyword strategy. If they are targeting a particular keyword, they can easily scan through and catch relevant phrases and words spoken repeatedly in the video, from the transcript copy.

2. Getting your promotional videos transcribed from a good transcription service provider, can help you build strong marketing strategies. You can reach out to a wider audience and engage your targeted clients in a better manner. Additionally, posting a written transcript also conveys to your client, that you are professionals. Hence, it is a good way to promote or market your business and earn a good online reputation.
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