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WHO AM I 
Ron Simpson – 30 – Amsterdam – Creative Hybrid 
Owner & Creative Director at Don’t Say Nothing: XX, XX, XX with XX, XX, XX 
Owner & Creative Director at Please Don’t Tell: XX, XX, XX 
Owner & Artist at Girls Love DJs: XX, XX,XX 
Who I was: 
Bacardi, TED, FunX, BNN, etc.
FOMO 
THE ART OF STORYTELLING 
By Ron Simpson 
TECHNOLOGY DAY – TRAVCONNECT 
Woensdag 17 september 2014 
Polar Room, Jaarbeurs Utrecht
FOMO FEAR OF MISSING OUT 
YOLO, OMDAT HET KAN, 
Drijfveer, people buy because of why not what 
And only what they trust
THE ART OF STORYTELLING
PITCH IT DON’T TELL IT 
X x X = X2
MAKE LOVE NOT WAR
SAME SAME BUT DIFFERENT 
Flyers, aanbiedingen, promo films etc.
LAYER CAKE
MAKE ART NOT CONTENT 
Reclame 
Radio 
Social 
Promo 
Muziek 
Boek
PUSH NAAR PULL
DRIJFVEER EXAMPLES 
Limited Editions 
Aftermovies 
Live content 
Live muziek 
Goede pitch bierviltje
FORTUIN 
Had JE bij moeten zijn wordt had IK bij moeten zijn = moet ik bij zijn.
BUNGALUP.
SHIP HAPPENS.
BACARDI TRIANGLE PITCH. 
Formule.
LAYER CAKE
HAVE A STORY TO TELL? 
FIND MORGAN FREEMAN, OR CALL ME. 
Contact info
HAVE A STORY TO TELL? 
FIND MORGAN FREEMAN, OR CALL ME. 
Contact info

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Presentation Ron Simpson - Dont Say Nothing - Technology Day