A reflection on the concept of shared value as an opportunity for companies to reconnect company success with social progress based on our experiences with travel2change.

1. Dr. Thomas Kohler!
April 2013!
THE GOOD BUSINESS
SYMPOSIUM!

2. Economic system
GOOD !
ALL
≠

3. Business
GOOD !
ALL
≠

4. Travel
GOOD !

5. Travel
GOOD !
For travelers! For locals!
Travel in a way that Host travelers to !
benefits the communities get their support. !
you visit. ! !

6. Travel
GOOD !
ALL
≠

7. Tourism is like fire:
It can cook your food
or burn your house
down.
Asian saying

9. Economic system
Business Change?
Travel
GOOD !
ALL
=

10. Economic system
Business
Change?
Travel
BETTER! >
MORE

14. Connecting travelers and locals to
create change for both of them

15. Finding a partner

17. Corporate! +! Nonprofit!

18. Profit ! Purpose!

19. Lost corporate partner!
+! We can can do what we want!
We donʼt have the resources to do
-! what we want!

20. CSR
Profit ! Purpose!
1! 2!

21. Profit ! Purpose!
Economic value! Social value!

22. CSV!
Economic value! Social value!
“!The solution lies in the principle of shared
value, which involves creating economic value
in a way that also creates value for society by
addressing its needs and challenges. !
!
Porter and Kramer 2012!

23. !rol

24. Profit ! Purpose!
-! +!

25. “ Nestle and myself, I don't
feel that we have to give
back to society, because
we have not been
stealing from society.!
!
Peter Brabeck-Letmathe!
!

26. ! ! Revenue!
Profit ! =! - Costs!
+/- People, Planet!

27. Shared purpose!
Corporate! Nonprofit!

28. Corporate! Nonprofit!
Travelers! Locals!

29. hello@travel2change.org
travel2change.org