As the title suggests, this is just a quick guide to Travel Bloggers Unite. The slides start with the influences of our founder, Oliver Gradwell. Then using our last conference, TBU Innsbruck as an example, we demonstrated how these influences effect how TBU conferences are different We delivered key stats from TBU Innsbruck and the ROI figure impressed those in the audience. The improvements for TBU Umbria were explained. We rounded off by referring back to the photo of Mark Bolan and the song "Children of the Revolution". The effect of travel bloggers as a promotional tool is nothing short of a revolution!

1. Quick Guide to TBU
Oliver Gradwell
Founder + Director
Thursday, 1 December 11

2. Influences
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3. McDonalds
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4. Marriott
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5. Apple
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6. Freddy Mercury
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7. Very Happy Old
Chinese Woman
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8. What Do We Do?
• Conferences
• One-Off Events
• Consultancy Work
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9. TBUIBK Different?
• Photo Walks Expert Photographers
• Outside Agencies
• The Travel Bloggy Awards
• Pitch To Industry Networking Room
• FREE Blog Trips
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10. TBUIBK Results
• 104 delegates (70 bloggers)
• 18 million twitter impression
• 400,000 unique accounts
• 45 tweets
• ROI Factor = 37.5 to 1
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11. £950,000
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12. TBU Umbria
21-22 April ’12
• Photo + Video Walks
• 24 “How To” Talks - 3 different levels
• 3 Industry “How To” Talks
• Prizes
• ...and a free lunch :-)
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13. Children of the
Revolution
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14. Contact Details
• EMAIL: oliver@travelbloggersunite.com
• TBU: @tbloggersunite
• PERSONAL: @oliver_gradwell
• www.travelbloggersunite.com
Thursday, 1 December 11