Create an editing workflow by Rachelle Lucas of The Travel Bite, delivered at TBU Rotterdam travel bloggers conference. http://thetravelbite.com/

1. Mastering A Video
Editing Workflow
Editing Workflow

2. Key Takeaways
• A systematic workflow for efficient
turn-key editing.
• Why sound is more important than your
visuals.
• Step-by-Step outline that will help your
story unfold.

3. Why Video?

5. Why Me?
•Travel Channel
•Visit Florida
•TurnHere
•Individual
Companies

6. INTERVIEW
ACTION
SEQUENCING
STORYLINE
MUSICALITY

7. “The most important thing is,
how can I move forward towards
something
that I can't articulate,
that is new in storytelling
with moving images and sound?”
-Martin Scorsese
-Martin Scorsese
-Martin Scorsese
-Martin Scorsese
-Martin Scorsese
-Martin Scorsese
-Martin Scorsese

8. SEQUENCING

9. The Slate
Professionals
use to sync
picture and
sound
Tag of
information
that can be
written or
verbal
Editing Begins With Shooting

10. The Slate
slate
slateWho is on camera?
Have them say and spell their name
Have them say and spell their
title
Have them say and spell website
Where are you?
Say and spell location

11. Shoot In Sequence
(Less To Edit That Way)
(Less To Edit That Way)
Close Up Wide Shot Point-Of-View
Reverse Shot Moving Shot

12. Sequencing Shots
Close Up Medium
Wide POV

13. VIDEO:
Tampa Food & Wine
Ch
Ch
Ch
Ch

14. "You know, the process of making a
documentary is one of discovery, and
like writing a story, you follow a lead
and that leads you to something else
and then by the time you finish, the
story is nothing like you expected."
-William Shatner

15. INTERVIEW

16. Interviews
Helps carry the
story and add
authenticity.
Chefs - Backpackers
- Craftsmen - Locals
- Etc.
Yourself - Stream of
Consciousness

17. Putting It All
Together
• Layout all your
soundbites from the
interview first with a
clear beginning,
middle, and end.
• Adjust audio before
clipping.
• Listen for the best
sound bites that
support the story.
• Cut and save those
soundbites. Arrange
in order of story.

18. Adjust Audio. Listen For Story. Clip
and Save.
Final Cut

19. iMovie

20. VIDEO:
-Visit Florida
Michy’s
-Visit Mount Dora
-Visit Mount Dora
-Visit Mount Dora

21. “To me, movies and music go hand in
hand.
When I'm writing a script, one of the
first
things I do is find the music I'm
going to play for the opening
sequence.”
- Quentin Tarantino
- Quentin Tarantino
- Quentin Tarantino
- Quentin Tarantino
- Quentin Tarantino

22. MUSICALITY

23. IMPORTANCE OF AUDIO
• Edit to the beat of the music.
• Add markers to help.
• So much of what we see is what
we hear.

25. McGurk Effect
Perceptual phenomenon that
demonstrates an interaction
between hearing and vision in
speech perception

26. Video: McGurk
Effect

27. Music can also
help with pacing
and views.
Video: Thailand Elephant
Trek
Video: Ain’t No Body Got
Time for that.

28. “The events in our lives
happen
in a sequence in time, but in
their significance to
ourselves they find their own
order the continuous thread
of revelation.”
- Eudora Welty
- Eudora Welty
- Eudora Welty

29. STORYLINE

30. Storyline
• Consider your
opening and
closing.
• Pick your best
starter sequence to
draw them in.
• Beginning should
leave them asking a
question and spark
curiosity.
• End should have
call-to-action.

31. Charlie Parsons
Pancakes
Ch
Ch
Ch
Ch

32. ACTION

33. • What do you want the viewer to do?
What action do you want them to
take?
• Go to destination’s website?
• Go to your website?
• Subscribe?
• Watch more videos?
• Comment?

34. Call To Action

35. Wrap Up
1.Shoot in sequence
2.Layout soundbites to create story
3.Adjust audio
4.Add musicality and trim clips
5.Create a call-to-action

36. Thank You
Rachelle Lucas
TheTravelBite.com