The document summarizes the market opportunity for a new travel website called WanderWe focused on short getaway trips. It notes that people are taking more frequent shorter trips, and the rise of tablets is driving more travel searches. Current travel search is dissatisfying for short trips as options are buried behind longer trips. There is a clear unmet need for a product catering fully to short trip travelers. WanderWe aims to be tablet-first and cater to flexible destination travelers searching by budget and interests. It will leverage other companies' traffic and subscribers to drive demand. The fragmented market and clear pain point for travelers in short trip planning makes WanderWe well positioned for success.

1. Getaway Starts Here
Twitter handle @wander_we

2. The Market Opportunity
People are taking more frequent
shorter trips
The Short getaway market is huge…
400 million leisure short trips taken in the US in 2012
44% of all leisure trips are 3 nights or less
58.5 million people took a road trip involving paid
lodging in the last 12 months
Average traveler takes one long trip per year but
multiple short getaways

3. The Market Opportunity
The Rise of the Tablet
Tablet usage, search volume and bookings
experiencing accelerated growth
84.1 million tablets will ship in Q4 2013, the first time
more than laptops, desktop combined.
Tablet converts at same level as desktop, but mobile is
66% lower- better look to book ratio
Hotels are accessed 41% more on tablets than Mobile –
driving conversions
Tablet fastest growing search channel in travel queries up 180% YoY compared to 68% for mobile

4. The Market Opportunity
Dissatisfaction with short trip
travel search
Travel search experience hasn’t changed muchbut travelers needs to have
57% of getaway travelers are now flexible on their
destination
80% of travelers list budget as #1 requirement,
followed by lifestyle activities
Travel distance/and or time are much bigger
considerations for shorter trips
Short Getaway options are buried behind 7+ day trips
on most sites

5. The Market Opportunity
Clear Unmet User Need
No product that currently caters fully to the
getaway traveler- from planning to booking
One size doesn’t fit all- user needs for short trips
are different than what they look for a long trips

6. The Market Opportunity
People are
taking more
frequent,
shorter trips
The Rise of the
Tablet
Dissatisfaction
with short trip
travel search
Clear Unmet
User Need

7. Overview
•
Primarily focused on 2-4 day getaways < 500 miles from home
•
Tablet first experience catering to flexible destination travelers who
want to search by budget and interests
•
Other key features include:
• Hybrid editorial-algorithmic trip picker based on interests/ budget
• All in one booking for hotels, activities and transportation (coming soon)
• Original content and 1-4 day Itineraries broken across multiple interests
•
Initial launch in most popular US getaway
markets-secondary travel market emphasis
•
Beta includes California, Northeast & DC Metro
•
Launch partners include Expedia, Viator and
tourism boards
•
Fully funded through 2014

8. Overview

9. Business Model
How We Make Money
• Booking revenue includes hotels,
activities/tours, events and car rentals
• Prototype launch showed 2.5%-3.5% of
visitors likely to book on site
Product Sales
Offers/Deals
50%
20%
• Bundle media opportunities with other
portfolio properties for initial traction
• Averaging $7+ CPMs
• Good traction from tourism boards/CVBs
Media
25%
Ancillaries 5%
• 500K+ short trip travelers from other
portfolio brands to market WanderWe to
Who We Partner With

10. Demand Generation
Leverage Traffic Assets
Tap into Subscriber Base
Brand Placement in Breaking
Bad Series Finale
Featured Mention at Next iPad
Launch Keynote

11. Demand Generation
As WanderWe ramps up its own organic traffic base we will leverage our
incubator company’s massive traffic, subscriber and search assets to
drive meaningful demand
• Promote WanderWe with local DMO’s & State Tourism Boards
Partner with Secondary
Market Tourism Boards
• Market Tourism Board campaigns in exchange for opportunity to
reach their registered users
Long Tail Search
Tap into Subscriber Base
• Focus on long tail destination, activities & interest based
search
• Getaway travel less seasonal and higher incidence – expect
more frequent visits/user and to avoid seasonality dips
• 3m+ email subscribers including travel preferences
and interests
Leverage Traffic Assets
• 4m monthly uniques to travel properties – 25%
looking for 2-4 day trips
• Leverage Oversee Traffic Match Network traffic300m uniques/ month – 25% mobile

12. Why We Will Succeed
Fragmented Market
We’ve Done This Before
• Many regional and editorial
focused players
• Experienced team of travel industry
veterans
• Large national players have
some relevant content but no
dominant competitor
• Expertise in launching niche travel
businesses (AirportParking.com)
Our Assets & Expertise
• Large traffic / subscriber base
Clear Pain Point for
Travelers
• Advertiser & partner relationships
• Getaway travel discovery and
booking is frustrating for travelers
• Inbound marketing expertise &
big data driven personalization
• Short trips are different than long
trips – products should be as well

13. Market Traction
Launched our Public Beta today. Check us out!
Positive initial traction:
• Will be earning meaningful revenue and reach 100K+
registered users/subscribers in next four months
• 20% more engagement with Tablet over desktop
• 15% + first time users returned to site within two weeks
Live with all in one booking, increased customization
and more popular short trip markets by end of 2013 –
App to follow in Q1 2014
Continuing to sign on partners for activities/tours,
ancillary products and exclusive offers
We would love to hear your feedback and from
potential partners! Email us at info@wanderwe.com