Presentation on BOSS at the Open Hack India 2011 event

2. Yahoo! Search BOSS Tathagato Rai Dastidar (dastidar@yahoo-inc.com) Engineering Manager for BOSS

3. What is boss? BUILD OWN SEARCH Service

5. Monetization (We give you Ads!!)

6. Support and ToolsBOSS is a service that provides you (the developer) flexible access to different types of data from Yahoo and allows you to build powerful commercial search applications with that data. BOSSprovides you Search Advertising and simple terms so that you can monetize that innovative product and continue to invest your personal time in it. $$$$ BOSS also gives you Support and Tools to get your product working.

8. Web, Image, Spelling, News and Search Ads

9. More services soon

10. Flexibility to Blend and Re-rank Results

11. Create your own look and feel

12. Change ranking

13. Mix it with other API’s

14. oAuth based AuthenticationWhat does that mean?

16. Complex query combinations and filters

17. Search for data in different markets

18. Image attributes like height, width, etc

19. Time span filtering for News Search

20. Document type filtering

21. Extended abstracts

24. Visit BOSS Page or wait until the end for pricing

25. Simplified pricing based on query type

26. A combined bill for developers taking Search Advertising

27. One signup, use in any marketDon’t bother for now, we have a key setup for you

29. Powers secondary APIs

30. Can be generated by a search box, URL, tags or keyword extraction from the page.

31. Generates related topics

32. The Query is your BFF! e.g. http://yboss.yahooapis.com/ysearch/web?q=“Dark Knight”&format=xml

34. /ysearch/web,images,news?q=obama

35. /ysearch/web,images,news?web.q=obama&images.q=flower&news.q=egypt

36. Searching through sites

37. A Simple Movie Search

38. /ysearch/web?q=“Dark Knight”&sites=movies.yahoo.com,netflix.com,imdb.com

39. AND/OR operators

40. /ysearch/web?q="stevejobs"AND((ipad)OR(iphone))&sites=bestbuy.com,newegg.com

42. q=(batman -“Dark Knight")

43. Find pages with “Heath Ledger” but not “Dark Knight”

44. q=+”heath ledger”–”Dark Knight”&sites=movies.yahoo.com

45. Force auto-spelling off

46. q=+”drk knight”AND OR

48. q=reviews intitle:"dark knight"&sites=movies.yahoo.com

49. Searching for Dark Knight in the Title in Yahoo movies containing Christian Bale

51. q=“Dark Knight”&market=en-in

52. Search for “PDF’s containing “Dark Knight”

53. q=“Dark Knight”&type=pdf

54. Search for MS Office type (except PPT’s) containing “Dark Knight”

57. /ysearch/images?q=“san francisco”&filter=yes

58. Search for images that are wallpaper size

59. /ysearch/images?q=“san francisco”&dimensions=wallpaper

60. Search for a image at a certain refer URL

62. /ysearch/news?q=osama&age=7d

63. Search news that is between 20hrs and 2 days old

64. /ysearch/news?q=osama&age=20h2d

65. Re-rank news results by date

68. This presentation

69. oAuth information

70. Code Samples available

71. PHP, Ruby, Perl

72. Old BOSS Hacks: http://bosshacks.com

73. Tweet your hacks #ysearchboss, #openhackeu

74. Follow me at @ysearchboss

76. Nonce – Random string generated by oAuth (prevents replay attacks)

77. Signature – Generated by library

78. Signature Method – Various types of methods supported (e.g. HMAC-SHA1)

79. oAuth Timestamp –Unix time (valid for 5 minutes only)

80. oAuth version – 1.0We have code samples in PHP, Perl, Ruby for you!!

82. Twitter/Facebook API

83. Video

84. YouTube data API

85. Vertical search engines

86. Programmable web has interesting API’s

87. Local Search Engines

88. Yahoo Geocoding services e.g. Placefinder

89. Chrome extensions

91. DuckduCkgo.com

92. Interceder

93. Inquisitor: Browser Extenstion (v1) 24 Hack: http://www.inquisitorx.com/firefox/index_en.php

94. Ask-boss (v1) Hack: http://ask-boss.appspot.com Code: https://github.com/saurabhsahni/Hacks/tree/master/askBOSS

96. BOSS Technical Documentation: http://developer.yahoo.com/search/boss/boss_api_guide/

97. YQL: http://developer.yahoo.com/yql

98. Fire Eagle: http://developer.yahoo.com/fireeagle/

99. Google App Engine: http: //appengine.google.com

100. Amazon Web Services: http://aws.amazon.com

101. oAuth: http://oauth.net/

102. Open Social: http://www.opensocial.org/

103. Open Data: http://theinfo.org

106. CPM Only

107. CPM + RPM

108. We give you Ads and a revenue share

109. Daily reporting for Ads

111. Limited display flexibility

112. No costs associated with the service

113. No Blending/Re-ranking

115. Better relevance algorithm based on type of content

116. Web backfill of results

117. Yahoo! Search Ads with revenue share