1. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 1
Real-time Marketing
Program Overview
Leslie Drate & Charlie Treadwell
Global Social Media, Cisco
August 2013

2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
Team members: Leslie Drate, Charlie
Treadwell, Bernadette Koscielniak, Rich Lam, Lisa
Lahde, Golin Harris
Providing 3 engaging Facebook assets to Top 12
social media managers weekly, beginning in
April, 2013
Results:
• All Top 12 stakeholders participate in the program
now
• See charts for engagement
• This quarter saw an increase in engagement, with
as many as 250k impressions (up from 200k last
quarter) per post, 5k likes (up from 3k last
quarter), 175 comments, and 1,400 shares (up
from 950 last quarter) across Cisco properties
• Expansion to Global, Google Plus, Instagram

3. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3
Facebook Change
Fans +31%
Likes +25%
Shares +24%
Link Clicks +160%
Twitter Change
Followers +76%
Retweets +18%
Replies +58%
Link Clicks +3X
• Top 3 Pieces of Content
9,815 Likes
550 Comments
3,124 Shares
331 RTs
25 Replies
40 Favorites
7,365 Likes
113 Comments
2,449 Shares
119 RTs
5 Replies
12 Favorites
5,176 Likes
145 Comments
1,384 Shares
139 RTs
2 Replies
39 Favorites
• Comparing FY13Q2 to FY13Q3&4 (when we started the program)

4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4
0
5.0K
10.0K
15.0K
20.0K
25.0K
0
2
4
6
8
10
12
14
16
Likes+Comments+Shares
#ofPostsbyType
Post Type Mix Over Time
Multimedia Status Link Other Total Engagement
0
5.0K
10.0K
15.0K
20.0K
25.0K
Likes+Comments+Shares
Total Engagements By Post Type
Multimedia Status Link Other
Source: Simply Measured Facebook Content Analysis Report
RTM Program Launch

5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5
RTM Program Launch

6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6
204
47
1,138
322
24.0
12.4
13.7
5.5
Photos
Videos
Links
Normal tweets
Brand Tweets by Content
Tweets Sent Engagement Per Tweet
0
5.0K
10.0K
15.0K
20.0K
25.0K
0
2
4
6
8
10
12
14
16
Likes+Comments+Shares
#ofPostsbyType
Post Type Mix Over Time
Multimedia Status Link Other Total Engagement
Source: Simply Measured Facebook Content Analysis Report
243
285
1,183
0.4
0.5
19.1
Retweets
@Replies
Normal Tweets
Brand Tweets by Type
Tweets Sent Engagement Per Tweet

7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7
RTM Program Launch

8. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 8
2,298 Likes
53 Comments
669 Shares
69 RTs
5 Replies
23 Favorites
7,365 Likes
113 Comments
2,449 Shares
119 RTs
5 Replies
12 Favorites

9. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 9
139 RTs
2 Replies
39 Favorites
8 RTs
0 Replies
2 Favorites
5,176 Likes
145 Comments
1,384 Shares
1,078 Likes
64 Comments
223 Shares

10. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 10
115 RTs
9 Replies
19 Favorites
50 RTs
1 Replies
13 Favorites
1,431 Likes
56 Comments
349 Shares
1,261 Likes
12 Comments
169 Shares

11. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 11
23 RTs
17 Replies
8 Favorites
32 RTs
5 Replies
5 Favorites
3,039 Likes
511 Comments
421 Shares
894 Likes
24 Comments
45 Shares

12. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 12
41 RTs
3 Replies
11 Favorites
119 RTs
5 Replies
12 Favorites
2,762 Likes
129 Comments
657 Shares
7,365 Likes
113 Comments
2,449 Shares

13. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 13
331 RTs
25 Replies
40 Favorites
9,815 Likes
550 Comments
3,124 Shares
65 RTs
13 Replies
17 Favorites
5,084 Likes
305 Comments
1,081 Shares

14. Cisco Confidential© 2010 Cisco and/or its affiliates. All rights reserved. 14
77 RTs
12 Replies
15 Favorites
3,331 Likes
125 Comments
950 Shares
4,005 Likes
183 Comments
506 Shares