This document discusses different ways to deploy and consume web services in Apache ServiceMix using Apache CXF. It recommends packaging services as OSGi bundles over WAR files or JBI assemblies. The key techniques covered include using the CXF codegen plugin to generate Java code from WSDL/XSD, implementing JAX-WS endpoints, configuring services and clients with Spring, and packaging services as OSGi bundles or WAR files with Maven.