Expect a boom in products 'Made in Asia, for Asia, by Asia', driven by rising expectations among Asian consumers and an avalanche of best-in-class products and services from Asian brands. Learn LOCALIZASIAN lessons from brands such as LG, WeChat, HTC and Tsingtao...

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1
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LOCALIZASIAN
Innovation in Asia, by Asia, for Asia set for rapid growth
in 2013 and beyond.
DRIVING THIS TREND:
1. MATURING MARKETS
Increased competition for Asian
wallets means consumers will get
more demanding and look for products
that cater explicitly to their needs.
2. LOCAL LOVE
As Asian brands compete with (and
beat) global brands, Asian consumers
will embrace local brands more than
ever before.
3. HOME ADVANTAGE
Since 2000, global trade has doubled,
Asian trade with the rest of the world
has doubled, but Asia-to-Asia trade
has TRIPLED. (IMF, May 2012)
Asia
Asian brands and businesses simply
‘get’ Asian consumers – their mindset,
wants and needs - in ways that outside
brands sometimes still struggle to.
Asia trade
300%
250%
Asia
World trade
EXAMPLES:
World trade
200%
150%
100%
2000
2002
2004
2006
2008
2010
2012
Tsingtao: ‘Made
for Chengdu’
adaptation
WeChat: Chinese
messaging app caters
to the region
LG: India’s most
trusted consumer
durable brand
HTC: Smartphones with
Burmese language
keyboards
NEXT | Want to get going with LOCALIZASIAN?
• Tailor your products and services for
regional lifestyles or tastes.
• Reshape products to celebrate
regional culture or traditions.
• Tweak an existing product or service
for new groups of Asian consumers.
LOCALIZASIAN is sweeping across the world’s
most dynamic consumer arena in 2013. So whether
you’re in Asia or outside: partake or perish!
February 2013
This is just the 1 minute summary of trendwatching.com’s
March 2013 free monthly Trend Briefing.
For the full version please check
trendwatching.com/trends/localizasian
trendwatching.com | Infographics
Monthly Trend Briefing - March 2013
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