Advanced SEO presentation given to Vacation Rental Managers Association at the VRMA National Conference 2011 in Orlando Florida.
Topics include:
-Vacation Rental Industry Benchmark Data, Website Size, Duplicate Content, Website Speed, Google Analytics, Linking factors Online Reviews, Schema coding, Social Indicators, Brand Factors, User Signals, Google Adwords, and Google +
-Webs
57. Growing Evidence that Social Indicators can impact your rankings Research at: BlizzardLINK.com/7 Consider creating strategies to increase: # of Facebook Shares # of Facebook Likes and Comments # of +1s 2012: Social Indicators
66. Sample of upcoming Google+ Business page: http://www.blizzardlink.com/52012: Google Plus Resources
67. The concept of Brand is important to Google. Potential Brand Quality indicators: Presence of Brand social indicators in Facebook, LinkedIn, Twitter, Google+ Google Places Reviews Press Releases Videos # of Brand searches by consumers “Halo” effect of distribution Domain Registration information Security Certificates Consistency of phone numbers and addresses 2012: Brand Factors
68. Google can measure how happy are users are with your website: Your Click-Thru-Rate in Search Results. Your Bounce Rate, Average Time on Site and # pages viewed Usage of video Some Indicators you control: How fast your website loads Broken Links Misspelled Words / Poor Grammar Hard to read text 2012: Users Signal