This document discusses social media and search trends for 2013, including using rich snippets and schema to provide structured data to search engines; adding author tags and embedding videos and reviews with proper schema codes; monitoring click-through rates and dwell times as new Google metrics; engaging on social media through shares, likes and comments to be rewarded by Google and Bing; optimizing images for search through filenames and descriptions; and ensuring websites are responsive across devices as mobile usage grows.
7. Rich Snippet Resources
Google Rich Snippet
Toolhttp://www.google.com/webmasters/tools/richsnippets
Google Webmaster Toolswww.google.com/webmasters/tools/
Schema.org
www.schema.org
8. Dwell Time and Click-Thru-Rates
New Elements in Google
•% of viewers that click on a search result
•# seconds visitor stays on website after
clicking.
o specific to keyword phrase searched
Advanced SEO:
•Strategies to increase CTR
•Strategies to increase dwell time
9. Shares, Likes, Comments,
Tweets & Pins
Google and Bing rewarding website that are
"mentioned" on social websites.
Serious SEO:
•Adding Facebook "commenting" area to
webpages.
•Actively grow reviews on review websites.
•Understand "FanGate" and Fangating
10. Image Search Growing
Google revamped "Image" search recently.
Use Google Webmaster tools for data on your
website's image search results.
Serious SEO:
•Using Pinterest
•Image filenames, titles and descriptions.
11. Mobile Usage Grows
Likely 25%+ as you read this.
Serious SEO:
•Websites that works in
o Smart Phones
o Tablets
o Laptops
o Large Monitors
• Responsive Design?