5. Inkblot
Inkblot is a part of ASUN that is
responsible for providing students,
clubs, and orgs the necessary tools to
promote themselves, their events, or
their clubs on campus
9. But what is location-based
marketing?
Location-based marketing is a form of
marketing that is specifically targeting a
group of people in a certain area.
10. There are many reasons
why location-based
marketing has a lot of
potential.
18. Don’t: send mobile ads to
people just because they are
near your business
This is the most common misconception
with location-based marketing. This
strategy quite simply does not work
19. When people travel to a
certain area, usually it is
because they are on a
specific mission. So unless
your ad is offering an
unbelievable deal, it will be
ineffective.
20. Do: track where people have
been
At this point, you may be asking what is
the point of location-based services if
you don’t want to send ads in your area.
22. Sense Networks has learned
that by tracking where people
like to shop, you can predict
where they would most likely
shop at next. Which means you
can send ads to people who are
most likely to respond.
23. So how can you start
location-based marketing?
24. Hire a firm that specializes in it.
Sense Networks is one firm that
specializes in marketing through
location-based services. They will help
your marketing campaign be as effective
as possible
26. But again, this field is still pretty
untapped. There is lots of
money up for grabs for
companies that can figure out
how to successfully utilize
location-based marketing
27. Where can you look for help
If location-based marketing interests
you, then be sure to check out the
LBMA!
29. Members can get
Access to events and meeting
Access to all research sponsored by the
LBMA
Access to member directory
Access to the blog and podcast, which
members can also contribute to
30. Again, why should you do this?
Location-based marketing is simply
marketing done smarter. You are
targeting people based on the
knowledge of where they’ve been and
where you can predict they will be going.