The good news is that employee advocacy can support both of those priorities, often with a positive impact on the bottom line. According to the Employees Rising study from WeberShandwick, social encouragement has an outsized impact on employer advocacy among employees. For example, employees with socially-encouraging employers are significantly more likely to help boost sales than employees whose employers aren't socially encouraging (72 percent vs. 48 percent, respectively). Here are 6 reasons why your employees aren't brand advocates on social media.

1. 6 Reasons Why Your
Employees Aren't Brand
Advocates On Social Media
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2. 1. They aren't engaged at work
Fundamentally you need an engaged workforce for
advocacy to be successful. Employees need to have
trust and a connection with the company’s values at a
basic level of engagement.
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3. 2. You Haven't Told Them It's Okay
To Be Social
Be clear from the start of the employee life-cycle that
social media is encouraged within the policy and
guidelines set out by the company.
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4. 3. They Are Scared Of Social
Media
Provide a social media training program for employees
that guides wannabe ambassadors through the basics of
building a social brand online. Help them to build their
network, engage with others, share content and even
start creating their own content.
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5. 4. You're Making It Too Difficult
If you’re serious about employee advocacy and engaging
with your workforce to become brand advocates on
social media, invest in a tool that will help you amplify
content in a scalable way with analytics to help support
the business case.
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6. 5. The Content Isn't Relevant
Building the right content mix is essential. The heart of any
employee advocacy strategy has to be ensure your
employees become brand advocates on social media by
curating and creating content that is relevant, timely and
purposeful.
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7. 6. Your Execs Aren't Leading By
Example
You don’t need the whole leadership team tweeting 30
times a day but you do need a senior leader actively
living the social business experience to truly understand
the impact it can have.
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