People who sell branding and marketing solutions for a niche market have a good product. Sometimes we just need to get out of our own way and remember what we have.

1. F I X W H A T Y O U T H I N K
F I X W H A T Y O U D O

2. T O B E C O N T I N U E D … . .
G E T T I N G W H E R E W E ’ R E G O I N G … . A N D D E A L I N G W I T H
P E O P L E W E ’ V E A L R E A D Y D E A L T W I T H

3. R U N L I K E Y O U R L I F E D E P E N D S O N I T !

4. 1 . R U N W I T H
F E R O C I O U S
I N T E N S I T Y
H O W T O G E T T H E R E

5. W H A T K E E P S O N T R I P P I N G M E
U P ?
2 . Y O U ’ V E G O T T O A S K Y O U R S E L F

6. A R E Y O U
Y O U R O W N
W O R S T
E N E M Y ?
S T O P
P U N C H I N G
Y O U R S E L F !

7. S T U F F I N
Y O U R H E A D
YOU ARE NOT SOLD
forgot your value
don’t believe in self or product
inadequacies
comparison
fear
stress
don’t think you can win
personal problems

9. S T U F F Y O U ’ R E D O I N G
… O R N O T D O I N G
avoiding difficulty
avoiding confrontation
avoiding closing question
not planning
making excuses

10. R E P L A C E B A D
T H O U G H T S W I T H
G O O D T H O U G H T S
wake up early to write, pray,
meditate, or read a positive book
become your biggest fan
use positive self affirmations and
incantations
find REST and PEACE
avoid fatigue and confront stress

11. I D E N T I F Y Y O U R
T R A P S A N D A V O I D
T H E M
eat the frog…do the most
difficult thing first
plan for success; don’t be
scattered
Where is your best hiding
place?
research?
excuses?
obscurity?

12. I T T A K E S 4 0
D A Y S T O F O R M A
H A B I T .
B E C O N S I S T E N T
A N D P A T I E N T . I T
G E T S E A S I E R
40

13. B R A N D I N G I N
F R O N T O F T H E
R I G H T P E O P L E
W O R K S ! ! !
O U R V A L U E

14. 1 . A U D I E N C E
2 . S T O R Y
3 . E X P O S U R E
4 . F R E Q U E N C Y
E L E M E N T S T O E F F E C T I V E A D S

15. M A K I N G T H E S A M E C A L L S
T O T H E S A M E P E O P L E ? ?
P E R I O D I C A L S

16. I N S T E A D O F T R Y I N G T O
S E L L … . . S E R V E

17. T R U S T Y O U
L I K E Y O U
K N O W T H A T Y O U C A R E F O R T H E M
C L I E N T S B U Y W H E N T H E Y
T L C

18. W H A T ’ S I N I T F O R M E ?
I F Y O U D O N ’ T
P R O V I D E V A L U E
T O T H E C L I E N T ,
T H E N Y O U A R E
I R R E L E V A N T A N D
A W A S T E O F T I M E .
W I I F M

19. Learn their calendar and synchronize
connect on linked in
find what you have in common
Retweet their tweets
Follow up with them as often as
possible…build your brand
W I I F M

20. Show that you are competent & trustworthy.
brand yourself!
have a “long game” mentality
have a reason for your call (serve & discover)
provide an article on industry trends or
branding
what would be relevant to them?
W I I F M

21. B E Y OURSE LF
BRAND YOURSELF
UBU