(http://www.trimaxsolutions.com/Portals/TrimaxSolutions/Trimax%20PDF%20Newsletters/2014%20Articles/Trimax_Solutions_Article-Why_you_really_must_implement_social_media_into_your_%20marketing.pdf) - Social media marketing is an integral part of the overall success of your marketing to increase ranking, online traffic and brand awareness. It is widely used by businesses worldwide, to engage with prospects and market their brands. What’s more, as social media content is dynamic, changing frequently, it ranks highly with search engines like Google. As social media achieves high ranking with search engines, your website should be used in conjunction to increase its ranking and flow of traffic, by redirecting users.

1. Why you really must implement
social media into your marketing!

2. Why you really must implement social media into your marketing!
Why Should you use Social Media
Social media marketing is an integral part of the overall success of your marketing to increase ranking, online
traffic and brand awareness. It is widely used by businesses worldwide, to engage with prospects and market
their brands. What’s more, as social media content is dynamic, changing frequently, it ranks highly with search
engines like Google.
As social media achieves high ranking with search engines, your website should be used in conjunction to
increase its ranking and flow of traffic, by redirecting users.
Social networks are more popular than ever with findings by The Pew Research Center showing that 73% of
adults, with access to the internet are users of social networking sites with Facebook, LinkedIn and Twitter being
the most popular, respectively. However despite its world spread popularity, some business owners have still not
implemented social media into their marketing strategy and argue that there business doesn’t need it. ..they are
wrong!
www.trimaxsolutions.com
Social Media Marketing

3. Why you really must implement social media into your marketing!
Our target audience don’t use social media!
This is a commonly used argument, especially by B2B businesses. Although not all industries are heavy social
media users, you can be sure that at least one channel will be utilised according to what is most fitting to
their brand. LinkedIn is a professional social media platform and the number one choice for B2B industries.
Many of the millions of professional users include brands that utilise Company Pages for marketing. LinkedIn
groups are very useful for business owners and senior management as there is a huge variety of professional
groups, which you can join, relevant to your business needs. When you become a member of a Group you
can participate in discussions and post comments to build your credibility and value. Groups provide a way to
engage with likeminded professionals and share helpful information amongst one another. If you are still in
doubt, identify your top leads and investigate to see if they have a presence on social media sites. Most, if not
all, will have a presence on at least one social media network and will be accustomed to communicating in the
social media world. The fact that you do not have a social media presence will make your company seem out
of date, for not offering your top leads this form of communication, which is widely understood and valued.
www.trimaxsolutions.com
Social Media Marketing

4. Why you really must implement social media into your marketing!
Our competitors don’t use social media!
Have you done a search for your competitors on the most popular social media networks (LinkedIn,
Facebook, Google+, Twitter, YouTube and Pinterest)? If so the chances are that they already have a social
media presence and are reaping the rewards by engaging with your potential leads as we speak! In the
unlikely event that your competitors do not have a social media presence, being the first company to use
social media platforms is a great opportunity to lead the way and keep ahead. You can establish the edge
over competitors through demonstrating your expertise and value by communicating valuable information
on your potential leads preferred social networking channel.
If you do end up being the first company to utilise social media, your competitors will soon follow as social
media is on the rise, more so than ever.
www.trimaxsolutions.com
Social Media Marketing

5. Why you really must implement social media into your marketing!
This social media phase won’t last!
Although it may have first been deemed as a passing phase, it has had a huge effect on our daily lives.
Even if you are not a social media user (if not you REALLY need to get on board!), it is undeniable how
much social media has changed the way in which people communicate with one another. With the sheer
volume of people who use social media sites, it is pretty certain that these communication platforms will be
around for the foreseeable future. As networks grow they generate more revenue to invest in making the
features easier to use. Enhanced usability entices in more users and therefore creates a larger audience for
your
business to tap into.
www.trimaxsolutions.com
Social Media Marketing

6. Why you really must implement social media into your marketing!
Get Onboard with Social Media Today
Trimax solutions provide a complete Social Media Marketing Package to increase your online traffic, brand
awareness and your global ranking, through powerful social media back links. Our social media package
includes the creation of pages on the five major social media sites with wider Search Engine Optimization
applied. Your social media pages will be consistently branded in line with your website to significantly
increase your brand awareness.
As a valued customer, we offer support through a combination of training videos and instruction documents
to offer you the best advice and strategies to promote your social media sites. What’s more we now offer
an additional blog integration module for quick and easy blog posting on social media sites as well as
increased website ranking.
www.trimaxsolutions.com
Social Media Marketing