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Growing and Managing Online Communities in Journalism

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Julian Matthews
Julian Matthews

Community management

TechnologieActualités & Politique
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Module 5: Community Management in journalism
Why engage community? ,[object Object],[object Object],[object Object],[object Object]
The value of user media ,[object Object],[object Object],[object Object],[object Object]
Community terms ,[object Object],[object Object],[object Object],[object Object]
Tips on growing a community ,[object Object],[object Object],Adapted: Leah Betancourt http://mashable.com/2009/12/16/community-engagement/ Eg 2: VG.no, Norway largest news site, has a four-digit number 2200 to receive SMS, digital photos and video. Eg 3: Huffpost.com
2. Provide guidelines, stick to it ,[object Object],[object Object],[object Object],[object Object]
3. Interact with the community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Reward the super-contributors ,[object Object],[object Object],[object Object],EG: Vita.mn, owned by Star Tribune, is the local guide to arts and entertainment in Minneapolis, St Paul. Has a scoring system called Karma. The more users contribute, tag, write a review, submit photos and the more others respond to the contributions, the higher the karma score.
5. Leverage on the big networks ,[object Object],[object Object],http://www.youtube.com/direct
Example: Community guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EG: http://www.guardian.co.uk/community-standards http://channel9.msdn.com/About http://womma.org/blogger/read http://www.intel.com/sites/sitewide/en_US/social-media.htm
Dealing with the critics and trolls Source: Forrester Research
Why some communities flounder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A good newspaper is a nation talking to itself ~ Arthur Miller

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