Back to basics: Why story matters The power of empathy in story creation: ‘I feel your pain’ Case studies and lessons in content generation from the world of causes

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Visual
storytelling:
Content ideas from
the newly empowered
By Julian Matthews
trinetizen.com
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3. What’s your story?
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4. Who made this mess?
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5. Jamie’s story
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6. Making content real again
“It was an extremely important part of my healing process to
make the story. I hope folks in Malaysia have the opportunity
to make such stories for themselves. I entered the workshop
intending on making a macro political analysis of violence
against women, and had a four-page script. The teacher came
up to me and circled the center of my script and said, this is
actually your story! I couldn't believe it. But she was right.
The story was specifically about my mother. What I learned is
that people care more about stories when they are in
multimedia format, putting them onto video actually allows
some people to hear a story where they wouldn't be able to
stomach having you tell them the same story sitting in front
of them,” Jamie, storyteller.
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7. Early days…
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The Internet circa 1995

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The challenge in 2015 and beyond

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13. Cameras everywhere
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14. Living in a selfie world
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15. The comeback
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16. Back to basics
Audience
Story
Context
: WHO
: WHAT
: WHY the <expletive
of choice> should I care?)
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17. Those heart-wrenching Thai ads
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18. The “viral” campaign:
ALS ice bucket challenge
•Simple: Visual, fun,
shareable, easy to replicate
•Gamify: Set up a challenge
that was passed on to 3
others, feel-good factor of
supporting a worthy cause
•Authentic people power :
Attracted celebs and
ordinary folk. Real stories
of people with ALS and
their family and friends.
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19. Empowering the marginalised:
Orang Asli learn video production skills
to highlight their own local issues and stories
Attribution: CSR project by SEACO
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20. David Wu: Walking the talk and
#ProjekWumah
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21. It’s not the technology,
tools, devices or apps.
It’s the story.
So what’s your story?
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22. Contact:
Julian Matthews
Trinetizen.com
+6012-915-9528
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