CSM Module 1: Key trends in social media
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Key trends in social media (Updated: June 2011)
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CSM Module 1: Key trends in social media
- 1. Corporate Social Media Workshop June 21 ~ 22, 2011
- 3. Agenda 4. Social Networks 2pm – 3.15pm Tea break 3.15pm – 3.30pm Lunch 1pm – 2pm Social media campaigns - videos 3.30pm – 5pm 3. Corporate Blogs 11.30am – 1pm 2: Google, Branding and Identity Coffee break 1: Intro, trends in social media, Obama 10.30am – 11.30pm 10.15am – 10.30am 9am – 10.15 am
- 4. The Old Media World
- 5. The New Media World Investors Customers Prospects Analysts Partners Employees Community Press MESSAGES Competitors
- 6. The Internet circa 1993
- 8. *Mobile penetration: 121% **Internet penetration: 64.6% Force 1: Rise of access *Source: Malaysia, Q1, 2011, MCMC **Internetworldstats.com June ‘09
- 15. Where Is Everyone? F. L. Y. T. B.
- 17. One definition: It’s an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio…. What’s social media?
- 18. … it’s people connecting online
- 20. Almost 19,000,000 articles (3.65m in English)
- 21. 3,000,000,000 videos viewed per day 48 hours (Source: YouTube fact sheet) of new video uploaded every minute
- 25. Facebook users in Southeast Asia Source: Facebook, GreyReview.com, as of Apr 5, 2011
- 27. Tomorrow’s customers are today’s “digital natives.”
- 28. The old communication model was a monologue.
- 29. The new communication model is a dialogue.
- 30. Can we ignore social media?
- 31. There will be consequences…
- 37. 4-step social media guidance Step 1: Listen Who’s saying what? Who comments and responds? What they say and how they say it.
- 39. 2/3 of the economy now influenced by personal recommendations – McKinsey&Co
- 44. In 2011, if you’re not on a social networking site, you’re not on the Internet. “ Fish where the fish are!”
Notes de l'éditeur
- The early adopter wave off in Malaysia via Jaring, the pioneering ISP in Malaysia, followed by TMnet. Broadband took off in the 2 nd wave following the advent of Streamyx, Jaring Broadband, several WiFi players in the latter half the 3G players via celcos Maxis, Celcom and DiGi and WiFi. In the 3 rd Wave we will see a number of WiMAX players coming onstream. P1 is already rapidly rolling out in Peninsular while Amax and YTLe are set to come onstream in 2010 with Redtone offering its service in East Malaysia. TM’s HSBB service Unifi will provide a combination of broadband services for both households and offices with fiber-to-the-home as a key technology.
- The Great Wave Kanagawa – Katsushika Hokusai, woodcut print created in 1820s
- Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference Web sites, attracting at least 684 million visitors yearly by 2008. There are more than 75,000 active contributors working on more than 10,000,000 articles in more than 250 languages.
- Universal McCann Comparative Study on Social Media Trends April 2008 http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
- Gen Y tends to rely on their network of friends and their recommendations, not traditional ads. "Ads that push a slogan, an image, and a feeling, the younger consumer is not going to go for,'' says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co. Instead, they respond to "humor, irony, and the unvarnished truth."
- “ Hi there, I’m Janet, one of a few Community Evengilist at ExxonMobil Corp. I’m here to answer any of questions from this twitter community.” Janet is conversing on issues related to Exxon Mobil. As to why on Twitter, she wrote “ we’re working hard on building a strong relationship with the twitter community. ” UPDATE (August 02 2008): Four days later, Janet of ExxonMobilCorp is revealed as a fake. The person DOES NOT represent Exxon Mobil Corporation..
- Alicia_at_Honda does an amazing job on Twitter connecting with fans and owners on Twitter. When a 9/11 hoax surfaced again she pointed to the real info