This 2-page brochure is part of an integrated, branding strategy to identify the organization's literature with similar publications and messaging. My goal was to create clean, simple lines and feature client testimonials that shared a similar thread with the audience.

1. Application Selection Requirements Ready to Apply?
Requirements •• NEED: Need is determined by the physical
condition of the current home, the amount
Applications are available at Habitat for
Humanity’s office, one block north of Pondella
Road on Old U.S. 41 in North Fort Myers.
• Applicants must have either lived or worked in Lee of space in the house in relation to the size
or Hendry county for the past 12 months. of the family, and the safety of the current A $20 application fee must be paid when
neighborhood. you apply. This is so that we can pay for the
• Both the applicant and co-applicant (if
background & credit checks Habitat conducts
applicable) must be either a U.S. citizen or have a •• ABILITY TO PAY: The ability to pay a no-interest,
on all applicants.
Permanent Resident Alien Card. Habitat requires all no-profit Habitat mortgage is determined by total
documentation. income, amount of monthly bills, and total debt.
Habitat for Humanity of Lee County, FL is an
• The applicant family’s annual income must meet a •• WILLINGNESS TO PARTNER: The Habitat program equal-opportunity housing lender and does not
minimum of $15,000. requires time and volunteer labor. Families must discriminate with regard to race, color, religion,
be willing to complete the program within a year sex, handicap, familial status or national origin.
• All adults must apply as applicant and co- from the time they fill out an application.
applicants and all must sign the application. So what are you waiting for? Check out the safe,
decent, affordable housing we have to offer you
• Applicants can’t be separated from their spouse. today!
This must be resolved through reconciliation or Program Requirements
divorce.
• Applicants must wait 5 years after a foreclosure or •• Applicants must complete a series of
homeownership classes before the family can
Habitat for Humanity
of Lee County, FL
bankruptcy is finalized to apply.
move into their new home. These classes are 1288 N. Tamiami Trail • North Fort Myers, FL 33903
• Applicants must be willing to designed to equip families with the necessary Phone: (239) 652-0434 • Fax: (239) 652-0386
partner with Habitat to become a homeowner. knowledge for owning a home. The classes are
held once a week for approximately 1 hour and go
How Families are Selected on for 13-weeks. Do you have more questions?
After Habitat runs a background & credit history •• Applicants must also contribute $1200 toward Join us for a 1-hour informational class about
check, applicants who qualify for Habitat’s program closing costs before he/she moves into a Habitat Habitat for Humanity. We call this a Habitat 101.
are asked to fill out a more extensive application. home. Remember, families have up to a year to You’ll learn about the history and operations
Habitat removes the names from the applications complete the entire program. of the organization, plus take a tour of Lee
and submits them to a “Selection Committee”, County’s 10-acre, Habitat campus. Call us to sign
consisting of Lee County citizens (not Habitat •• Applicants must volunteer 250 sweat equity up and get your questions answered (239)652-
employees). The selection committee considers hours to Habitat. These hours can be accumulated 0434. Also, check out our website for future
applications based on the following criteria: need for by building Habitat homes, stuffing newletters in dates and times of our Habitat 101 class.
a new home, ability to pay Habitat’s mortgage and Habitat’s office, sorting & pricing items in Habitat’s
willingness to partner with Habitat for Humanity. thrift store, staffing Habitat’s booth at events and www.habitat4humanity.org/habitat_101
more.

2. A Hand Up, Family Testimony
I was living in an apartment complex that was
Not A Hand Out not in a good area. My reason for applying for a
Habitat home was that I wanted a better place
for my children to live and to have a home to
Many families feel that owning their own home put them in and to better myself, my kids and for
is a dream that will never come true. But with our our future. - Habitat homeowner Raeshonda
help, 1000 families have turned their dreams into Williams.
reality.
Habitat for Humanity of Lee County is a non-profit
organization dedicated to eliminating substandard
housing. Through the use of volunteer labor
and donations of money and materials, we build
simple, decent housing for struggling families.
Habitat
Since 1982, Habitat has built 1000 homes for Humanity
throughout Lee and Hendry counties. Habitat of Lee County, FL
homes are sold at no profit to the new
homeowners who make interest-free monthly
mortgage payments. Payments from the Affordable Housing
mortgages are used to build more homes, making For Hardworking Families
the program a perpetual legacy to the community.
It’s something you can call your own. You don’t
have to pay rent to anyone. It’s wonderful. I have
a huge backyard for my kids, I have a garage, I
have a washer and dryer, something that will
We are pledged to the letter and spirit of U.S. be my own. - Habitat homeowner Letecia
policy for the achievement of equal housing Maybin
opportunity throughout the nation. We encourage
and support an affirmative advertising and
marketing program in which there are no barriers Zero-Interest, No-Profit Mortgage
to obtaining housing because of race, color,
religion, sex handicap, familiar status or national 1288 N. Tamiami Trail 1288 N. Tamiami Trail
origin. North Fort Myers, FL 33903 North Fort Myers, FL 33903
P: (239) 652-0434 • F: (239) 652-0386 P: (239) 652-0434 • F: (239) 652-0386
www.habitat4humanity.org www.habitat4humanity.org