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1. A brief history of Facebook pages
Tabs are displayed at ‘App Tabs‘ are pushed to Timeline.
the top, high visibility. the left.
Facebook First ‘fangates’ pop up Stronger focus on user
introduces ‘Pages
input & interaction
for brands’
‘09 ‘10 ‘11 ‘12

2. 1. General layout.
Header image
history
Profile image
About the brand
Featured tabs
Pinned posts

3. 5. Apps
Entire websites can be pushed in this
space  no fundamental redesign of
websites.
Higher resemblance between Facebook
and original website
Full 810px for
content vs.
520px previously
No change in app rules

4. ‘pin’ posts, these posts stay at the top of the feed  promoting posts

5. 7. Todos
2
1 Add brand description and 10
Choose a cover image information Feature
important
apps
3 5
Pin ‘top’ or ‘important’ posts ‘Highlight’ important 9
Clean up the wall
events
4
Insert the back
8
catalog of the brand Remove the
Adapt tab-content
‘fangate’
+ reconstruct history 6 to 810px width
Adapt the
‘Welcome’ tab
7