AJ Troup- Broncos digital media strategy

1. DENVER BRONCOS DIGITAL MEDIA STRATEGY By: AJ Troup

2. OVERVIEW Target Audience Social media KPI Budget & Pricing Big Idea Summary

3. TARGET AUDIENCE: FANS All Fans Fans that search “Denver Broncos” on the web Fans that attend games

4. SOCIAL MEDIA Upcoming games Promotional deals Discounts

5. #BRONCOFANSELFIE

6. KPI #BroncoFanSelfie Twitter anaylitics Top posts Monitor to see who and how many people are using the hashag

7. BUDGET $300/hr $12 million dollar budget cap Billion Dollar Industry

8. BIG IDEA Apple pay at concession stands New technology In and out fast

9. SUMMARY Fans keep the team together Social media keeps us connected Budgeting keeps us on financial track Apple pay is the way of the future

10. THANK YOU!  Questions?????

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