This infographic projects consumer technology trends through 2011. Troy Centazzo

1. Looking to 2011
i, i, i, Sir! Fastest Product Ramp Ever?
Infographic- Forecasting the Near Term Consumer Environment
(the US Example)
67%
Consumers increasingly rely on
the Internet to make buying Google dominates search, with a 67% Coming Year of Mobile: Smartphone
The
decisions: 56% to inform share (ComScore, Dec. 2010) Share to 50%, Apps, Location-based, Instant
Ads, Commerce
11%
their buying decisions and
use the Web and smartphones to find 35 hrs of new content / min (source: Morgan Stanley)
lowest price (Cisco, 1/11).
UNPRECEDENTED UNPRECEDENTED UNPRECEDENTED
…data …tools for ...calls for
collection on advertisers to privacy and the
and understand protection of
“crunching” of customer consumer
consumer behaviors and information
behavior target them
Word of Mouth recommendations from
friends are still by far the most trusted form of advertising
Fastest Growing Company Ever?
Americans continue to spend less time reading printed newspapers, books, magazines,
phone directories and maps. They also spend less time listening to radios and
seeing movies in traditional movie theaters.

2. About the Author
Troy is an Engagement Partner at GT Securities/Growthink, where
he leads investment banking and consulting engagements for the
firm’s clients. He focuses on convergence media. Troy brings to
GT more than 20 years of experience advising corporations at all
stages of development, from start-up firms to Fortune 500
companies.
Troy joins Growthink’s Los Angeles office after serving as the founding
Principal of MBL, an advisory and investment firm that assisted clients in
all areas of business, including developing their strategies and raising
Troy Centazzo capital. Also a seasoned entrepreneur, he helped found, manage and
Engagement Partner invest in several start-up companies, primarily in the consumer products,
technology and New Media sectors while at and before MBL.
Digital Media
Expert Troy additionally worked as an Associate in the Investment Banking and
Merchant Banking Divisions at Donaldson, Lufkin & Jenrette (DLJ, now
Contact: CS First Boston). His first job after college was serving as the founding
Director of the RI Enterprise Zone Program.
Cell: (202) 369-2188 Education
Email • JD, Law School; MBA, Darden School, University of Virginia (Winner,
The Faculty Award; Raven Society)
LinkedIn • BA, Brown University (Honors; Class Co-President)
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