Presentation from WordCamp Birmingham

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SCAN IT!
Incorporating
QR CODES
into
Stephanie True Moss

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About Me
Stephanie True Moss
 @truemc
 @Qrmedia
 Co-host #QRchat
True Moss Communications
 TrueMoss.com
 Qrmedia.us
 QRmediaGuide.com

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QR Codes: they’re everywhere
By now
you’ve
probably
scanned
QR Codes.

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Source: http://en.wikipedia.org/wiki/QR_code

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Source: http://en.wikipedia.org/wiki/QR_code

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About QR codes
 2D Barcodes
 QR = Quick Response
 Learn how they work
 What they are capable of doing
 Created for Auto industry
 Multiple Ways to use QR Codes
QR codes are capable of using the smart
phone’s camera, GPS, phone, SMS, internet
connection and more.

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How much information?
1D Barcode – Code 39 2D Barcode – PDF417
QR Code

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What Can QR Codes Do?
Browse to a website
 Bookmark a website  Android Market Search
 Make a phone call  Foursquare Check-in
 Send an email  YouTube, Vimeo - Play Video
 Send a SMS / Text Msg  Play MP3
 Create a vCard  Tweet on Twitter
 Create a meCard  WiFi Networks - Android
 Create a vCalendar Event  Plain Text
 Google Maps  LinkedIn Profile
 Bing Maps  Image, Photo
 Geographical Coordinates  Facebook Likes
 iTunes Store  Paypal payments/donations
 iTunes App URL  & More

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Where Can QR Codes Go?
 Business Cards  Building Permits
 Magazines  Labels
 Newspapers  Scoreboards
 Direct Mail  Nametags
 Signs  Television
 Buildings  Websites
 T-Shirts  Billboards
 Jewelry  & More

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QR Code Scanning
20.1 million mobile phone owners in the U.S. used
their phones to scan a QR code in the 3-month
average period ending October 2011.
 59.4% from home
 44% from a retail store
 26.6% from a grocery store.
 21.4% while at work
 11.2% while outside or on public transportation
 10% while in a restaurant.

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Think Mobile
 Resist the urge to put
a QR code on your
website that leads to:

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Think Mobile
 Resist the urge to put
a QR code on your
website that leads to:
the very same
full-size website!
 … You will certainly
lose the impact and
disappoint the end
users.

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Think Mobile
 Where will your
QR Code take the
scanner?

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Think Mobile
 Where will your
QR Code take the
scanner?
 Create a mobile
landing page. A
traditional website is
hard to read.

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Give Something Extra
 Think Creatively
and Consumer
Focused.

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Give Something Extra
 Think Creatively
and Consumer
Focused.
 Offer Video
Instructions or
Care &
Maintenance
Information.

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Offer, Call to Action

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Add QR Codes - Plugins
ShortCodes / Quick Tags
QR Tag
[qrcodetag]content[/qrcodetag]
5 Second QR Codes
[qrcode]content[/qrcode]
WCS QR Code Generator
[wcs_qr_code] (permalink)

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Plugins
QR Code Redirect
custom post type

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Plugins
[qr_code id=xx size=xx]

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Add QR Codes - Widgets
Widgets
• WolframAlpha.com
Embed Code (shortcode plugin)
[wolframalphawidget id=“xxx”
theme=“orange”]

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Add QR Codes - Widgets
Widgets
• WolframAlpha.com

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Add QR Codes - Widgets
Widgets
• Mobile-Barcodes.com
Embed Code <iframe>

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Add QR Codes - Widgets
Widgets

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Add QR Codes
Google Chart API
• Add the code to single.php file
• Place extended URL in browser,
save resulting QR Code

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More
Add QR Codes with Google Chart API QR Code Tag « WordPress Plugins
QR Code Redirect – WP Plugin QR Code Widget « WordPress Plugins
QR Code Tag – WP Plugin QR Encoder « WordPress Plugins
5 Second QR Codes – WP Plugin QR Print « WordPress Plugins
Generate Social Network Profile QR Code – WP Qurify - WP Plugin
Plugin Simple QR Code Creator Widget « WordPress
Create QR Codes – WP Plugin Plugins
WCS QR Code Generator – WP Plugin Super Cool QR Code - WP plugin
Simple QR Code Creator Widget – WP Plugin Twitter QR Code Signatures Widget « WordPress
WidgetBox QR Code Widget – WP Plugin Plugins
WCS QR Code Generator
5sec QR Codes - CodeCanyon Wolfram Alpha Code Generator
Create QR Code « WordPress Plugin Wordpress Plugin – QR Redirect | NLB Creations
EasyQR « WordPress Plugin Yeblon QR Code Generator « WordPress Plugins
Generate Social Network Profile QR Code - ZonaW QR Codes « WordPress Plugins
WordPress Plugin
Magn QR Code for WP « WordPress Plugins

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Create Campaign QR Codes

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QR Code Services

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QR Code Services

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QR Codes/Shortener URLs
http://qrmedia.us/the-atl-welcomes-travelers-with-qr-codes-discounts-deals/
bit.ly or goo.gl
Long URL Shortened URL
http://bit.ly/fUJxTH

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Include Instructions
 Include instructions on how to scan QR
codes. Remember that not everyone knows
what QR codes are or that they can have fun
scanning them. Perhaps list a few QR Code
scanners that work on multiple platforms.
• Open QR code scanner application on your smart
phone. Point the phone’s camera at the code,
scanner will do the rest.

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Include Instructions

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Include Instructions
QR Codes extend
the possibilities!
StopAfib.org, a non-profit
organization, shares
information via QR codes.
They also give instructions
for scanning and even for
downloading QR code
scanning applications.
StopAfib.org
Source: QRmedia

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Include Instructions
Source: QRmedia
See them, Scan them

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Test, Test, and Test Again!
 Test your QR code to make
sure that it resolves to the
correct mobile optimized
URL or content.
 Be sure to test
using different
smart phone
and QR code
scanner/
reader apps.

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Business Cards

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QR Codes for Good!

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QR Codes for Good!

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QR Codes for Good!

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Billboards
http://mashable.com

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Creative QR Codes

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Edible QR Codes

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Creative QR Codes

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Creative QR Codes

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Creative QR Codes
http://mashable.com

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Creative QR Codes

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Creative QR Codes

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Creative QR Codes

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Creative QR Codes

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Creative QR Codes

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Creative QR Codes

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QR Code Generators List!

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Thank You!
All lists are available at QRmedia.us ©Copyright 2012 QRmedia.us