A brief selection of projects and results.

1. CASE STUDIES
TRUE VOICE MEDIA
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2. HOW TO SELL MEDICAL LIABILITY INSURANCE ON FACEBOOK
CM&F GROUP
TRUE VOICE MEDIA // 1900 MARKET ST, 8TH FLOOR, PHILADELPHIA PA 19103 // 855-948-2012 // WWW.TRUEVOICEMEDIA.COM CONFIDENTIAL DOCUMENT. DO NOT DISTRIBUTE. COPYRIGHT 2017.
Insurance is a slow moving industry and our client,
has been in business since 1919...they had no digital
presence at all. We needed to build their brand
online and figure out how to sell medical
malpractice insurance via social media.
We grew a Facebook audience of 3,350 medical professionals from scratch. In addition to Facebook, we’ve
begun building an audience on Twitter and Instagram. But that’s simply par for the course. More importantly,
we’ve constructed a library of content to be deployed along side the launch of the new website, brought in our
brand, website, SEO and PPC partners, and run high converting social media ads. Our search marketing partner
is driving an average 600% ROI on PPC spend. At the same time, we’ve been consistently generating
insurance policy sales for just over $7 each, resulting in an ROI that ranges from 400% - 2000% (depending
on the profession).
★ Grow social media channels slowly and
deliberately
★ Build a library of content to engage the
audience
★ Create social advertising campaigns to build
awareness, then educate, and then convert all
while reinforcing the brand positioning
CHALLENGE APPROACH
OUTCOMES

3. BUILDING AN ONLINE MATTRESS RETAILER BRAND FAST
NUVANNA
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Our client decided to enter the crowded market of
online mattress retailers dominated by Casper and
Tuft & Needle. With new entrants popped up every
month, we needed to reinforce our unique position
and build brand awareness as the lifestyle mattress
brand for people who believe in mindfulness and
balance.
We put together an almost unthinkable amount of content in a short period of time. In approximately two
months, we wrote 150 blog posts, created 5 different video projects with multiple videos each, setup complex
marketing automation sequences. Our ad campaigns generated over a million impressions in 3 months, drove
website clicks for $.08 - $0.16 each, and generated more than 800 email opt-ins at an average cost under $3.00
each. The Facebook audience grew to 5,000 people in two months.
★ Generate a TON of content for the blog
★ Build a strong social media audience that
aligns with the brand position
★ Generate leads and website traffic
★ Engage influencers to create content as social
proof for potential customers
CHALLENGE APPROACH
OUTCOMES

4. GENERATING BUZZ. SELLING EVENT TICKETS.
GREENHOUSE VENTURES
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Greenhouse Ventures organized the 2017 World
Medical Cannabis Conference & Expo. With tickets
ranging in price from $250 - $650, there was
enormous upside to full attendance. Marketing
cannabis events can be tricky. We were brought in to
help fill the event on a modest ad budget.
There’s no other way to frame this: we crushed it.
Though we had to use pre-existing content, we were still able to produce incredible results.
Over 6 weeks, we generated over $40,000 in ticket sales (calculated using the lowest ticket cost) which
produced an ROI of 1,170%.
★ Run a three tier Facebook ad campaign
focused on first raising awareness about the
event, then providing information to educate
and persuade people to attend, then drive
ticket sales
CHALLENGE APPROACH
OUTCOMES

5. OUR ADS CAN BEAT YOUR ADS
ACURIAN HEALTH
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Acurian had been running Facebook campaigns for
months and seeing mediocre results. When we met
them, they were about to abandon Facebook ads
entirely. Could we beat the results of a well-seasoned
company, drive more leads for a pharmaceutical trial,
and convince them that there was value in Facebook
Advertising?
Apples to apples comparison: we generated 1,400% more responses with the same ad budget over two weeks.
★ Change the structure of their Facebook ads by
building in better tracking, more concise
targeting, and A/B testing objectives
CHALLENGE APPROACH
OUTCOMES

6. BRINGING “BEAUTY ON-DEMAND” TO THE MAINSTREAM
MANESTREEM
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Manestreem, the app that brings beauty services to
you, was in search of more providers (beauty
professionals) to download and sign up for the app.
Each provider on the platform had two direct
benefits to the company:
1. Providers pay $99 to sign up
2. Providers are necessary to fill demand
465 app installs later and for less than $8 each, ManeStreem was able to add new providers to serve customer
demand, and bring in immediate top line revenue.
★ Create a targeted campaign using Facebook
app install ads
CHALLENGE APPROACH
OUTCOMES

7. ZIP CODE SPECIFIC AWARENESS
ANYTIME FITNESS
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Anytime Fitness was opening its newest local
franchise in Fairmount, Philadelphia. But how do
they get the word out? Since there was no ability to
build a trackable conversion, we could only drive
awareness and promote their happy hour events.
When we came in, event RSVPs were costing
$18/each!
What started as an $18 per event response was quickly reduced to around $2.00. This increased Happy Hour
participation substantially, which was among the highest close rate activities for gym memberships.
Ran three different video campaigns focused on unique features of Anytime Fitness: 24/7 access, top notch
security, and the best equipment around. With an extremely modest ad budget, we reached more than 11,000
people in just two zip codes surrounding the gym.
★ Create several videos to differentiate Anytime
from existing gyms in Fairmount
★ Use Facebook ads to raise awareness with the
target customer within 1-mile of the gym
★ Improve event ad creative and ad targeting
CHALLENGE APPROACH
OUTCOMES

8. REFERENCESTalk to people who’ve worked with us.

9. REFERENCES
1. Jay and Calvin Sullivan, CEO and President, CM&F Group
r3sullivan@cmfgroup.com / 646-871-8646
csullivan@cmfgroup.com / 646-871-8647
2. Sarah Ohanesian, Chief Marketing Officer, JKCP
saraho@jkcp.com
610-265-9401
3. Jeff Bruno, Partner, Anytime Fitness
jeff.bruno@anytimefitness.com
215-480-2075
4. Tyler Dautrich, Co-Founder, Greenhouse Ventures
tyler@greenhouseventures.com
610-406-7505
Go ahead...contact our
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