John Blue - How Farmers and Ranchers are Using Social Media

How Farmers and
Ranchers are
Using Social Media

John Blue

Tuesday, October 2, 12 1

Many thanks!

@ConstantContact
@dtccterry

@Epicmc2 @thewilmu

Please tweet your thanks!
@podcampeast #PCEast


Truffle Media

Ned Arthur, Director of Sales and
Content Development

John Blue, Chief of
Community Creation


http://www.youtube.com/watch?v=48H7zOQrX3U


Why a video?
Greg Peterson wanted to
help their friends in town
understand what Greg’s
family does on the farm.


Why do farmers and
ranchers need social media?


Farming Mythology


Unusual events happen that make us go "Huh?"


Smuggling cheese.

PETA, HSUS, Mercy for Animals portray
any use of animals in any way is always
wrong all the time.


Lean Finely Textured Beef
Pink Slime


Food safety in the news implies all food of
same type is now bad.


Consumer observations of products in the
stores not always as they seem.


Science to advance growing more foods is opposed
by people wanting to not have science based
approach to growing food.


Why do farmers and


Everyone eats


Number of farms

Relative farm population segments

http://agtoday.us/us-farmer-subgroups-info-2011
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf

Relative farm revenue size

http://agtoday.us/us-farmer-subgroups-info-2011

http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf

Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera,
Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor
Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan
Avison, James Lane


Why do farmers and
Because they have
a story to tell.


Here are some examples


Why: milk prices in the USA were not working well for some
dairy farmers; Do consumers know this?

Action: use Twitter to trend #Moo to help draw attention to the
milk price issues.

http://gilmerdairy.blogspot.com/2009/08/dairy-awareness-moo-ving-on-up-in.html


AgIowa
Why: to bring ag social media people together to learn and
share plus help promote agriculture to non-ag population.
Action: leverage the 140 brand and crate a physical event in a
large ag focused state (Iowa). Share info via live event, Twitter,
and web site.

http://140conf.com/agiowa


Why: Zweber Farms is a family farm that made the
decision to be organic. How do they tell people
about it?
Action: Create a blog, start using twitter, take pictures, utilize
Facebook, go to events to share what they are doing. Tim
Zweber tweets from the tractor and Emily writes blog posts and
connects on Facebook.

http://zweberfarms.com/


Why: Create a proﬁtable ag digital media company
Action: Be willing to try almost anything, technology wise and
marketing wise to build the business. Build platforms on
WordPress, Flickr, and connections within the ag industry.
http://agwired.com/


SXSW
Why: Elevate the understanding of agriculture with a tech
savvy crowd

Action: Design and submit SXSW proposal and then engage
core support crowd to provide supporting votes. Show up and
hang on!

Agvocacy 2.0: Adding a Human Voice to the Farm
http://schedule.sxsw.com/2011/events/event_IAP5986
How Farmers Get Serious Business Done With Mobile
http://schedule.sxsw.com/2011/events/event_IAP5858

Why: with less than 2% of the US population actually
growing food, there is a disconnect to understanding
who does produce food.
Action: create a campaign on Twitter around #FoodThanks,
utilize a landing page to share info on how to participate,
include Twibbon on Twitter avatars, and talk with people to
encourage them to blog / thank farmers for our food.

http://foodthanks.com/


Why: There is a lot of information about genetically modiﬁed
organisms that the public believes yet is not true.

Action: Build a blog around science experts and interested
parties to share what happens in science and research. Create
a face with FrankNFoode on Twitter and in real life to help
educate people on the science.
http://www.biofortiﬁed.org/

Why: Many people are not familiar with farming and the work it
involves. Young people have energy and a belief they can
make a difference.
Action: "Together, our generation can make a difference."
through concerts, design, Social Media, Selling T-shirts at
events, talking to many people, using social media

http://www.ilovefarmers.org/about.html

Why: To empower farmers and ranchers to connect
communities through social media platforms.

Action: setup events to bring social media training to farmers
and ranchers in large and small groups.

http://agchat.org/


What is happening?

Telling a great story


So What Now For Agriculture?


Who are some Ag Rockstars?


Organize ThankAFarmer

#oink

#FoodD

#moo
#FoodThanks


Educate
Agvocacy 2.0
Bringing 120 Farmers
And Ranchers to Chicago,
Nashville, and Kansas City.


Spread the word

140 Conferences

Opening up
Regular opportunities their farms
to share


Many thanks!

@ConstantContact
@dtccterry

@Epicmc2 @thewilmu

Please tweet your thanks!
@podcampeast #PCEast


How Farmers and
Ranchers are
Using Social Media
John Blue
www.linkedin.com/in/johnblue
@TruffleMedia
jlblue@TruffleMedia.com

Contact Information

TruffleMedia.com
(877) 558-7833
info@TruffleMedia.com
@TruffleMedia
TruffleMedia.com/Facebook

John Blue - How Farmers and Ranchers are Using Social Media

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