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Podcasting Environment Nov 2008

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John Blue
John Blue

Podcasting today, potential, what to consider.

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Go Niche November 2008 John Blue [email_address] 317.450.1958 Aaron Gilbertie [email_address] 317.690.7097
We do what?
[object Object],INTakeMag
SwineCast ecosystem
Yeah, and we do the same for
[object Object]
Media environment 10 years ago ,[object Object],[object Object]
Today’s media and communications environment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Create your own stuff and immediately share it!
Ag print, radio, TV still traditional… ,[object Object]
 
Follow the money
How many of you belong to a social network?
What is a social network?
[object Object]
Delivering focused video content
Being on site talking with people
Blogs from experts
Providing community updates
Future?
Sample niche podcasts ,[object Object],[object Object],[object Object]
Sample niche podcasts ,[object Object],[object Object],[object Object]
Sample niche podcasts ,[object Object],[object Object],[object Object]
Sample niche podcasts ,[object Object],[object Object],[object Object]
Sample niche podcasts ,[object Object],[object Object],[object Object]
Trouble spots ,[object Object],[object Object],[object Object],[object Object]
Walk away points ,[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],Truffle Media Networks John Blue [email_address] 317.450.1958 Aaron Gilbertie [email_address] 317.690.7097
Sample broad podcasts ,[object Object],[object Object],[object Object]
What is Podcasting? ,[object Object],[object Object],[object Object],[object Object],[object Object]
PodShow’s PodSafe Music Network ,[object Object],[object Object]
The Conversations Network ,[object Object],[object Object]
Isn’t this just delivery of sound files via the web? ,[object Object],Just enough Just in time Just about anywhere Just for me Think of your portable media player as having a set of subscriptions that are checked regularly for updates, ready to go where you want to go, and you listen when you want to listen.
Why should we care? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why should we care? (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Podcasting guideposts What are some guide posts that will tell me podcasting is right for us for that customer interaction? ,[object Object],[object Object],[object Object],[object Object]
Podcasting over other media ,[object Object],[object Object],[object Object],[object Object]
SwineCast : The opportunity to connect to customers Just enough Just in time Just about anywhere Just for me Detailed podcast experience example
SwineCast: Initially, why are we doing this? ,[object Object],[object Object],[object Object],[object Object]
SwineCast: Why are we doing this? (cont) ,[object Object],[object Object]
SwineCast expanded to connect in multiple ways ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The audience is very narrow ,[object Object]

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