Social Media Starters Webinar
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Social Media Starters Webinar
- 1. Social Media Starters: 5 Things You Need to Get Started Jovan Hackley Content Marketing Manager & Agent Educator
- 2. AGENDA 5 Things you need to get started on any social media site: • Purpose • Picture • Resume • Disclaimers • Content
- 3. What is Social Media? Random House Dictionary: - © Random House, Inc. 2011.
- 4. What is Social Media? Social Media is people connecting to share & network
- 5. Social Media Today Internet Users U.S. Internet Users Worlwide Social Networkers Reached by Blogs/Social Networks Non-Social Networkers Not Reached by Blogs/Social Networks -Source: Neilsen “The State of Social Media Report: Q3 2011”
- 6. Social Media Today •Nearly 4 in 5active Internet users visit social networks and blogs today. •60 percent of people who use 3+ digital means of research for product purchases -Source: Neilsen “The State of Social Media Report: Q3 2011”
- 7. Social Media Starter: Purpose Why are you online?
- 8. Social Media Purpose: Think before you leap • What do I want toplan? this effort look like? does success for • What’s my game accomplish? “Time isMeasurement: Sample Goals: Money” • • Viewson the calendar Put it / shares Lead Generation • • Research Apps EducationResults Use Mobile • • New Connections Networking Make the tough decisions Mission Measurement Management
- 9. Social Media Starter: Picture What do you want people to think of you?
- 10. Photo Tip: Keep It Current When to update: • Weight Loss • New Hair Style • 3+ Years Old Remember: The goal is to connect, not deceive
- 11. Photo Tip: Show Some Character Photos that connect: • Close ups • Show your style • Show a smile You get one shot at a first impressions
- 12. Social Media Starter: Resume What’s so great about working with you?
- 13. Resume that Promotes Questions: • Why work with you? • Who else has worked with you? • What do you know? • Where is your business headed?
- 14. Resume that Promotes Your Answers: • Accomplishments • Experience • Education • Special interest • Recommendations
- 15. Build Your Online Resume: Free on Trulia Free • Real Estate Resume • Blog • Easy Recommendations www.Trulia.com/MyProfile
- 16. Social Media Starter: Disclaimers Where do you find out what’s required?
- 17. Online Disclaimers For Agents For Starters • Talk to your broker • Check with your associations • Read before you join
- 18. Online Disclaimers For Agents Ways to protect yourself • Paraphrase&always cite the source • Be ware of image rights • Ask / Google when in doubt
- 19. Social Media Starter: Content What do you have to say/share?
- 20. Content Facts Activity = Exposure
- 21. Content: How to get noticed Share what you know: • Neighborhood facts • Business Events • Current Events • How’s the market? • Your Interest
- 22. Content: How to Get noticed RESPOND Engagement is a 2-Way Street
- 23. Great Sources for Content • Google: “News” + “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A
- 24. Great Sources for Content • Google: “News” + “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A
- 25. Great Sources for Content • Google: “News” + Pro.TruliaBlog.com “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A Free Downloads
- 26. Great Sources for Content • Google: “News” + “Your Area” • Twitter Lists • Trulia’s Pro Blog • Trulia Q & A Trulia.com/Voices
- 27. Thank You! Training@Trulia.com QUESTIONS? www.facebook.com/Tr uliaPro @TruliaPro