The document summarizes the findings of the Brand Trust Report, India Study 2011, which was the most comprehensive study on brand trust conducted in India. It studied over 16,000 brands and 10,000 hours of fieldwork across 9 cities. The study identified 61 components of brand trust and grouped them into 10 composites. It then ranked India's top 300 most trusted brands based on levels of brand trust according to the study.

1. India’s Most Intensive Study on Brand Trust TM Researched & Published by For copyrights and licensing, please visit www.trustadvisory.info

6. TRA’s Proprietary Composites of Trust Matrix TM For copyrights and licensing, please visit www.trustadvisory.info TRUST

8. Study partners For copyrights and licensing, please visit www.trustadvisory.info India’s leading institute devoted to the research, teaching and application of statistics, natural sciences and social sciences Role : Statistical analysis, Brand Trust Index, Statistical consistency An organization focused on authentic and accurate fieldwork. Role : 9 city fieldwork and data collation

10. Industry Leaders Contribution to BTR (A few excerpts) For copyrights and licensing, please visit www.trustadvisory.info “ Trust is a vast emotional territory for a brand with different nuances. Trust as a value evolved to being more about empathy which helps the brand delivery powerful and innovative experiences to its customers.” Adi Godrej, Chairman, Godrej “ Mahindra considers its employees as most important in building trust for its brand…products become comoditized, whereas a unique culture… is very difficult to emulate or beat.” Anand Mahindra, Vice-Chairman& MD, M&M

11. Industry Leaders Contribution to BTR (A few excerpts) For copyrights and licensing, please visit www.trustadvisory.info “ The trust on the Infosys brand stems from our belief in conducting ourselves in a manner that will earn the respect of all our stakeholders.” S. Gopalakrishnan, CEO, Infosys “ Our employees, customers and our network are critical factors in our brand’s success. The aspiration quotient of Mercedes-Benz is judged by the passion of our customers for our brand.” Dr. Wilfreid Albur – MD & CEO, Mercedes-Benz, India

12. Press reports For copyrights and licensing, please visit www.trustadvisory.info

13. India’s top 300 Most Trusted Brands, 2011 For copyrights and licensing, please visit www.trustadvisory.info All India Rank Brand All India Rank Brand 1 Nokia 13 Hero Honda 2 Tata 14 Reebok 3 Sony 15 ICICI 4 LG 16 Vodafone 5 Samsung 17 Colgate 6 Reliance 18 Bata 7 Maruti 19 Haier 8 LIC 20 Raymond 9 Airtel 21 Adidas 10 Titan 22 Godrej 11 State Bank of India 23 HP 12 Bajaj 24 Lux All India Rank Brand 25 Philips 26 Levi’s 27 Dell 28 HDFC 29 HCL 30 Microsoft 31 Nike 32 IBM 33 BMW 34 Onida 35 Infosys 36 Pepsi

14. India’s top 300 Most Trusted Brands, 2011 For copyrights and licensing, please visit www.trustadvisory.info All India Rank Brand All India Rank Brand 37 Wipro 49 Apple 38 Idea 50 McDonald’s 39 Hindustan Unilever 51 Intel 40 Pond’s 52 Peter England 41 Dove 53 Woodland 42 Videocon 54 TVS 43 Hyundai 55 BPL 44 Lee 56 Fastrack 45 Dabur 57 Amul 46 Dettol 58 Parle 47 Lakme 59 Sachin Tendulkar 48 Birla 60 Coca-Cola All India Rank Brand 61 Garnier 62 Loop 63 ITC 64 Whirlpool 65 BSNL 66 Toyota 67 Britannia 68 Mahindra 69 Puma 70 Google 71 Axe 72 Johnson & Johnson

15. India’s top 300 Most Trusted Brands, 2011 For copyrights and licensing, please visit www.trustadvisory.info All India Rank Brand All India Rank Brand 73 Panasonic 85 Big Bazaar 74 Ford 86 Lenovo 75 Yamaha 87 Rado 76 TCS 88 HSBC 77 MRF 89 Axis Bank 78 Kotak Mahindra 90 Cadbury 79 L & T 91 KFC 80 Micromax 92 Sony Ericsson 81 Mercedes-Benz 93 Sunsilk 82 Sahara 94 Arrow 83 Provogue 95 Ray-Ban 84 Blackberry 96 Motorola All India Rank Brand 97 Kingfisher 98 Sonata 99 Pepsodent 100 Pantene 101 Zodiac 102 Fair & Lovely 103 Van Heusen 104 Audi 105 Maggi 106 Aircel 107 Yahoo! 108 Timex

16. India’s top 300 Most Trusted Brands, 2011 For copyrights and licensing, please visit www.trustadvisory.info All India Rank Brand All India Rank Brand 109 Lay’s 121 Nestle 110 Acer 122 Park Avenue 111 Pears 123 Limca 112 Horlicks 124 Voltas 113 Louis Philippe 125 Pantaloons 114 Parachute 126 Skoda 115 Reynolds 127 VIP 116 Parker 128 Pizza Hut 117 Lifebuoy 129 Gillette 118 Suzuki 130 Vimal 119 Tanishq 131 DLF 120 Bisleri 132 Canon All India Rank Brand 133 Cipla 134 ZOD! 135 L’Oreal 136 Amway 137 MDH 138 Complan 139 Rolex 140 Rin 141 Head & Shoulders 142 Sansui 143 Himalaya 144 Uninor

17. India’s top 300 Most Trusted Brands, 2011 For copyrights and licensing, please visit www.trustadvisory.info All India Rank Brand All India Rank Brand 145 John Players 157 Siyaram 146 Nirma 158 Usha Fans 147 Polo 159 Tata Motors 148 Zatak 160 Santoor 149 Citizen 161 RBI 150 Docomo 162 Ferrari 151 The Times of India 163 Jockey 152 Gucci 164 Olay 153 Jaipan 165 Tommy Hilfiger 154 Taj Hotels 166 Hitachi 155 Lifestyle 167 Hamam 156 Boost 168 Maxx All India Rank Brand 169 Bru 170 Natraj 171 Vaseline 172 Tata Steel 173 Spykar 174 Cinthol 175 Armani 176 Indian Oil 177 PVR 178 MTNL 179 Pepe 180 Vatika

18. India’s top 300 Most Trusted Brands, 2011 For copyrights and licensing, please visit www.trustadvisory.info All India Rank Brand All India Rank Brand 181 Reid & Taylor 193 Wills 182 Compaq 194 Ranbaxy 183 Citibank 195 HMT 184 Nakshatra 196 Fanta 185 Prestige Cookers 197 Toshiba 186 MTS 198 Oriflame 187 NIIT 199 Clinic All Clear 188 Surf Excel 200 Lee Cooper 189 Indiabulls 201 Haldirams 190 Aaj Tak 202 B.E.S.T. 191 Cello 203 Bournvita 192 Nikon 204 Nescafe All India Rank Brand 205 Air India 206 Honda City 207 Volvo 208 IDBI 209 ACC 210 O2 211 Miranda 212 Close Up 213 Pureit 214 Denim 215 Rexona 216 Good Day

19. India’s top 300 Most Trusted Brands, 2011 For copyrights and licensing, please visit www.trustadvisory.info All India Rank Brand All India Rank Brand 217 Paragon 229 Thums-Up 218 Dairy Milk 230 Orra 219 Castrol 231 Exide 220 Red Label 232 Mahatma Gandhi 221 Tide 233 Vicks 222 Vicco 234 NDTV 223 Anchor 235 Diesel 224 Dish TV 236 Medimix 225 Shell 237 Khadim’s 226 Koutons 238 Knorr 227 Allen Solly 239 Fa 228 Asian Paints 240 Kelvinator All India Rank Brand 241 All Out 242 Aamir Khan 243 UTI 244 Aashirvaad 245 Boroline 246 Volkswagen 247 DNA 248 Café Coffee Day 249 Kent 250 Canara Bank 251 Nova 252 Tata Sky

20. India’s top 300 Most Trusted Brands, 2011 For copyrights and licensing, please visit www.trustadvisory.info All India Rank Brand All India Rank Brand 253 Bank of India 265 Vivel 254 Orkut 266 ICICI Prudential 255 Pulsar 267 India Today 256 Shoppers Stop 268 Indian Railways 257 Apollo 269 Domino’s 258 Kinley 270 Sprite 259 Ambuja Cement 271 Colors 260 D & G 272 Dolphin 261 MTR 273 HTC 262 Nivea 274 Killer 263 Glaxo 275 Versace 264 Food Bazaar 276 Accenture All India Rank Brand 277 Hero 278 Gold Flake 279 Action 280 Star 281 Oracle 282 Sparx 283 TBZ 284 Taj Mahal Tea 285 Himani 286 Neutrogena 287 Croma 288 Swift

21. India’s top 300 Most Trusted Brands, 2011 For copyrights and licensing, please visit www.trustadvisory.info All India Rank Brand 289 Westside 290 Intex 291 Paaneri 292 Emami 293 Cognizant 294 Slice 295 Facebook 296 i-10 297 Cisco 298 Anandabazar Patrika 299 Aditya Birla Money 300 Esprit