20% of google searches have never been Made Before
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Every day, 1 Billion people will type things into google that have never been queried before. Learn how to be there for them.
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20% of google searches have never been Made Before
- 1. 20% of Google Searches Have Never Been Made Before
- 2. Every day there are 6 billion Google searches and 1 billion of them are being typed for the first time ever
- 3. How do you market to searches that don’t exist yet? Long-Form Content. Here’s Why
- 4. High quality, long-form content. *Across 20,000 keywords, the average content length for the top ten articles was 2000 words.
- 5. Longer articles get more links Links to those articles (many more on the left) Articles by length (longer articles on the left)
- 6. Longer articles build trust Marketing experiments ran a test to see how short-form sales pages compared to long-form ones on the same subject. The result was a 30% increase in conversion for long-form copy.
- 7. Searches are getting longer Longer articles are much more likely to fulfill a long-tail search than shorter ones; simply because they have more words to work with.
- 8. Google likes new stuff Simply having a more recent date on your article will cause it to outrank the competition…and we already know Google likes longer articles.
- 9. What you shouldn’t do with long-form content
- 10. Don’t: Get Lax on Quality: Longer does not mean automatically better. If a 1000 word article can be conveyed in 500 words, write it in 500 words. Long-form articles take a lot more effort up front because it’s very difficult to come up with interesting and compelling content that doesn’t contain filler anecdotes and rants.
- 11. Don’t: Get Scope-Creep: It’s tempting to get offtopic with longer articles because of how difficult it is to intelligently fill up thousands of words on a narrow subject. However, if long-form articles do get off-topic their value for driving long-tail traffic is compromised.
- 12. Conclusion: The best way to prepare for mystery searches is to create informative, in-depth articles that peers link to and Google loves to rank. When 1 billion people type in phrases that have never been searched before, be the one to help them out.